Overview off AppAgent's marketing analytic tool called ROY which helps UA manager to improve the performance of campaigns and efficiency of the management. You will learn how you can benefit from marketing automation to grow your mobile app or game using a platform that aggregates data from ad networks and visualizes it in a very convenient way using Google Data Studio. ROY starts at $499 monthly.

1. ROY
MARKETING ANALYTICS

2. Reach maximum growth potential
of your mobile business with ROY's
UA reporting and growth modeling.
WHY ROY

3. YOU NEED MARKETING ANALYTICS IF…
A B C
…# of channels increase
You plan to go beyond FB and
Adwords to test more networks
and want to compare predicted
ROI in a single place.
…you start scaling UA
Your business reached a stage
when you need to scale
acquisition and you can’t grow
the UA team exponentially.
…you strive for efficiency
You want to avoid daunting Excel
work, pivot tables and manual
calculations of campaigns
profitability.

4. WHAT’S ROY
ROY is AppAgent’s internally developed tool that
greatly simplifies UA managers' work by
connecting all of the channel data and collating it
in one place.
It provides a detailed view on the performance of
your campaigns which can be broken down by
platform/channels/campaigns, etc. Most
importantly, ROY allows automatic LTV and ROI
calculations for channels and daily / weekly /
monthly user cohorts.
The tool interface uses Google Data Studio for
data visualisation and therefore is familiar to
many UA managers as well as data analysts.

5. EASY REPORTING
ROY also offers high-level dashboard using
Google Data Studio in a form of a web page with
login access. Your top management - CMO or CEO
can see any time of the day metrics such as:
- installs
- CPI
- total revenue, costs and margin
- ROI D1/D7/D30
- predictive ROI using either historical payment
data or - for higher precision - session data.
Data Studio allows for a high level of flexibility
and dashboards could be fully adjusted to the
specific needs of stakeholders in your company.

6. KEY FEATURES
1
2
3
Data aggregation
- No more Excel spreadsheets!
- All data in a selected warehouse in one place automatically
- Ad networks (costs, impressions, clicks) + attribution
Campaign management
- Clear one-page view across all channels and platforms
- Easy drill-down to the ad or keyword level
- High level customizable dashboard for company stakeholders
LTV and ROI reporting
- LTV segmented per platform, country, channel down to the ad / keyword level
- LTV curves modeling and quick predictions for new channels
- Advanced ROI predictions using session data

7. HOW ROY WORKS

8. PRICING
If AppAgent runs UA for you, ROY
is included in the media fee.
Part of AppAgent’s UA
Tool for your UA
If you want to use ROY
internally, it’s $499 monthly
(minimum 6 months).

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