A talk given as part of an Erasmus+ KA2 training event.

1. An Overview of Social Media
Apostolos Syropoulos1
1Independent scholar
Xanthi, Greece
asyropoulos@yahoo.com
January 12, 2016
Xanthi

2. Introduction History of Social Media Impact Finale
Presentation Overview
1 Introduction
2 History of Social Media
3 Impact
4 Finale

3. Introduction History of Social Media Impact Finale
What are social media?

4. Introduction History of Social Media Impact Finale
What are social media?
Merriam-Webster: forms of electronic communication (as
Web sites for social networking and microblogging) through
which users create online communities to share information,
ideas, personal messages, and other content (as videos).

5. Introduction History of Social Media Impact Finale
What are social media?
Merriam-Webster: forms of electronic communication (as
Web sites for social networking and microblogging) through
which users create online communities to share information,
ideas, personal messages, and other content (as videos).
Cambridge Dictionaty: websites and computer programs
that allow people to communicate and share information on
the internet using a computer or mobile phone:

6. Introduction History of Social Media Impact Finale
What are social media?
Merriam-Webster: forms of electronic communication (as
Web sites for social networking and microblogging) through
which users create online communities to share information,
ideas, personal messages, and other content (as videos).
Cambridge Dictionaty: websites and computer programs
that allow people to communicate and share information on
the internet using a computer or mobile phone:
webopedia: A social structure made of nodes that are
generally individuals or organizations. A social network
represents relationships and flows between people, groups,
organizations, animals, computers or other
information/knowledge processing entities. The term itself
was coined in 1954 by J. A. Barnes.

7. Introduction History of Social Media Impact Finale
Forms and Types of Social Media

8. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);

9. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);

10. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);
Microblogging (Twitter);

11. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);
Microblogging (Twitter);
Bookmarking Sites (Delicious and StumbleUpon)

12. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);
Microblogging (Twitter);
Bookmarking Sites (Delicious and StumbleUpon)
Media Sharing (YouTube, Flickr, and kickass);

13. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);
Microblogging (Twitter);
Bookmarking Sites (Delicious and StumbleUpon)
Media Sharing (YouTube, Flickr, and kickass);
Blog Comments and Forums;

14. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);
Microblogging (Twitter);
Bookmarking Sites (Delicious and StumbleUpon)
Media Sharing (YouTube, Flickr, and kickass);
Blog Comments and Forums;
Specialized: Code development (contribute/modify code).

15. Introduction History of Social Media Impact Finale
Forms and Types of Social Media
Social Networking (LinkedIn and Facebook);
Social News (Digg and Reddit);
Microblogging (Twitter);
Bookmarking Sites (Delicious and StumbleUpon)
Media Sharing (YouTube, Flickr, and kickass);
Blog Comments and Forums;
Specialized: Code development (contribute/modify code).
There is overlap among them.

16. Introduction History of Social Media Impact Finale
Early Social Media

17. Introduction History of Social Media Impact Finale
Early Social Media
CompuServe A computer time-sharing service that drove the
initial emergence of the online service industry. In 1979,
CompuServe became the first service to offer electronic mail
capabilities.

18. Introduction History of Social Media Impact Finale
Early Social Media
CompuServe A computer time-sharing service that drove the
initial emergence of the online service industry. In 1979,
CompuServe became the first service to offer electronic mail
capabilities.
Project Gutenberg A volunteer effort to digitize and archive
cultural works. It was founded in 1971 by Michael S. Hart
and is the oldest digital library.

19. Introduction History of Social Media Impact Finale
Early Social Media
CompuServe A computer time-sharing service that drove the
initial emergence of the online service industry. In 1979,
CompuServe became the first service to offer electronic mail
capabilities.
Project Gutenberg A volunteer effort to digitize and archive
cultural works. It was founded in 1971 by Michael S. Hart
and is the oldest digital library.
Bulletin Board System A BBS is a computer server running
custom software that allows users to connect to the system
using a terminal program and thne to interact.

20. Introduction History of Social Media Impact Finale
Early Social Media
CompuServe A computer time-sharing service that drove the
initial emergence of the online service industry. In 1979,
CompuServe became the first service to offer electronic mail
capabilities.
Project Gutenberg A volunteer effort to digitize and archive
cultural works. It was founded in 1971 by Michael S. Hart
and is the oldest digital library.
Bulletin Board System A BBS is a computer server running
custom software that allows users to connect to the system
using a terminal program and thne to interact.
Internet Relay Chat Provides a way of communicating
in real time with people from all over the world.

21. Introduction History of Social Media Impact Finale
Early Social Media
CompuServe A computer time-sharing service that drove the
initial emergence of the online service industry. In 1979,
CompuServe became the first service to offer electronic mail
capabilities.
Project Gutenberg A volunteer effort to digitize and archive
cultural works. It was founded in 1971 by Michael S. Hart
and is the oldest digital library.
Bulletin Board System A BBS is a computer server running
custom software that allows users to connect to the system
using a terminal program and thne to interact.
Internet Relay Chat Provides a way of communicating
in real time with people from all over the world.
USENET Internet for the people with thousands of
newsgroups.

22. Introduction History of Social Media Impact Finale
Google BBS

23. Introduction History of Social Media Impact Finale
XChat

24. Introduction History of Social Media Impact Finale
More Recent Developments

25. Introduction History of Social Media Impact Finale
More Recent Developments
Blogs An eletronic log that appeared in 1994.

26. Introduction History of Social Media Impact Finale
More Recent Developments
Blogs An eletronic log that appeared in 1994.
ICQ The first instant messaging software (ICQ stands for “I
Seek You”).

27. Introduction History of Social Media Impact Finale
More Recent Developments
Blogs An eletronic log that appeared in 1994.
ICQ The first instant messaging software (ICQ stands for “I
Seek You”).
Napster A music-focused online service. In prticular, it was
a pioneering peer-to-peer (P2P) file sharing Internet service.

28. Introduction History of Social Media Impact Finale
More Recent Developments
Blogs An eletronic log that appeared in 1994.
ICQ The first instant messaging software (ICQ stands for “I
Seek You”).
Napster A music-focused online service. In prticular, it was
a pioneering peer-to-peer (P2P) file sharing Internet service.
Wikipedia The free encyclopedia. Jimmy Wales and Larry
Sanger launched Wikipedia on January 15, 2001. Gave rise
to Wikis.

29. Introduction History of Social Media Impact Finale
More Recent Developments
Blogs An eletronic log that appeared in 1994.
ICQ The first instant messaging software (ICQ stands for “I
Seek You”).
Napster A music-focused online service. In prticular, it was
a pioneering peer-to-peer (P2P) file sharing Internet service.
Wikipedia The free encyclopedia. Jimmy Wales and Larry
Sanger launched Wikipedia on January 15, 2001. Gave rise
to Wikis.
BitTorrent A communications protocol for the practice of
P2P file sharing that is used to distribute large amounts of
data over the Internet.

30. Introduction History of Social Media Impact Finale
More Recent Developments
Blogs An eletronic log that appeared in 1994.
ICQ The first instant messaging software (ICQ stands for “I
Seek You”).
Napster A music-focused online service. In prticular, it was
a pioneering peer-to-peer (P2P) file sharing Internet service.
Wikipedia The free encyclopedia. Jimmy Wales and Larry
Sanger launched Wikipedia on January 15, 2001. Gave rise
to Wikis.
BitTorrent A communications protocol for the practice of
P2P file sharing that is used to distribute large amounts of
data over the Internet.
eDonkey A decentralized, mostly server-based, peer-to-peer
file sharing network (eMule was a popular client).

31. Introduction History of Social Media Impact Finale
Trending Now!

32. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;

33. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;

34. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;

35. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;

36. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;

37. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;

38. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;

39. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;

40. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;
Tumblr;

41. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;
Tumblr;
WhatsApp;

42. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;
Tumblr;
WhatsApp;
Goodreads;

43. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;
Tumblr;
WhatsApp;
Goodreads;
Evernote

44. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;
Tumblr;
WhatsApp;
Goodreads;
Evernote
Pinterest;

45. Introduction History of Social Media Impact Finale
Trending Now!
Facebook;
LinkedIn;
Delicious;
Twitter;
Instagram;
Flickr;
Google+;
Skype;
Tumblr;
WhatsApp;
Goodreads;
Evernote
Pinterest;
Swarm, etc.

46. Introduction History of Social Media Impact Finale
Research using Social Media

47. Introduction History of Social Media Impact Finale
Research using Social Media
arXiv.org shows 674 results when searchin for Twitter and
346 results when searching for Facebook.

48. Introduction History of Social Media Impact Finale
Research using Social Media
arXiv.org shows 674 results when searchin for Twitter and
346 results when searching for Facebook.
SpirngerLink shows 19,196 results when searching for
Twitter and 27,952 when searching for Facebook.

49. Introduction History of Social Media Impact Finale
Research using Social Media
arXiv.org shows 674 results when searchin for Twitter and
346 results when searching for Facebook.
SpirngerLink shows 19,196 results when searching for
Twitter and 27,952 when searching for Facebook.
ScienceDirect shows 9,521 results when searching for
Twitter and 13,813 when searching for Facebook.

50. Introduction History of Social Media Impact Finale
Research using Social Media
arXiv.org shows 674 results when searchin for Twitter and
346 results when searching for Facebook.
SpirngerLink shows 19,196 results when searching for
Twitter and 27,952 when searching for Facebook.
ScienceDirect shows 9,521 results when searching for
Twitter and 13,813 when searching for Facebook.
nature.com shows 757 results when searching for Twitter
and 562 results when searchin for Facebook.

51. Introduction History of Social Media Impact Finale
Research using Social Media
arXiv.org shows 674 results when searchin for Twitter and
346 results when searching for Facebook.
SpirngerLink shows 19,196 results when searching for
Twitter and 27,952 when searching for Facebook.
ScienceDirect shows 9,521 results when searching for
Twitter and 13,813 when searching for Facebook.
nature.com shows 757 results when searching for Twitter
and 562 results when searchin for Facebook.
This means that the scientific community uses social media
for for scientific research. But what kind of research is
performed?

52. Introduction History of Social Media Impact Finale
Twitter for Academic Research

53. Introduction History of Social Media Impact Finale
Twitter for Academic Research
Some tweets contain important information, and Twitter is
used widely in most professions.

54. Introduction History of Social Media Impact Finale
Twitter for Academic Research
Some tweets contain important information, and Twitter is
used widely in most professions.
Twitter is best described as a cross between blogging and
instant messaging.

55. Introduction History of Social Media Impact Finale
Twitter for Academic Research
Some tweets contain important information, and Twitter is
used widely in most professions.
Twitter is best described as a cross between blogging and
instant messaging.
Its immediacy has meant that it has played a key role in
many contemporary events, such as the Arab Spring.

56. Introduction History of Social Media Impact Finale
Twitter for Academic Research
Some tweets contain important information, and Twitter is
used widely in most professions.
Twitter is best described as a cross between blogging and
instant messaging.
Its immediacy has meant that it has played a key role in
many contemporary events, such as the Arab Spring.
It is excellent for obtaining data from a survey: you can set
up a micro-blogging site and get responses from thousands
of participants.

57. Introduction History of Social Media Impact Finale
Twitter for Academic Research
Some tweets contain important information, and Twitter is
used widely in most professions.
Twitter is best described as a cross between blogging and
instant messaging.
Its immediacy has meant that it has played a key role in
many contemporary events, such as the Arab Spring.
It is excellent for obtaining data from a survey: you can set
up a micro-blogging site and get responses from thousands
of participants.
TweetStats can measure the most often used keywords of
people you know who are experts on a particular topic.

58. Introduction History of Social Media Impact Finale
Twitter for Academic Research
Some tweets contain important information, and Twitter is
used widely in most professions.
Twitter is best described as a cross between blogging and
instant messaging.
Its immediacy has meant that it has played a key role in
many contemporary events, such as the Arab Spring.
It is excellent for obtaining data from a survey: you can set
up a micro-blogging site and get responses from thousands
of participants.
TweetStats can measure the most often used keywords of
people you know who are experts on a particular topic.
Can be used tp create a conversation stream between
delegates and speakers at the conference, about conference
topics.

59. Introduction History of Social Media Impact Finale
Facebook for psychological research

60. Introduction History of Social Media Impact Finale
Facebook for psychological research
Facebook is particularly convenient for conducting social
science research.

61. Introduction History of Social Media Impact Finale
Facebook for psychological research
Facebook is particularly convenient for conducting social
science research.
The profiles contain demographic information and
behavioral footprints that are very personal.

62. Introduction History of Social Media Impact Finale
Facebook for psychological research
Facebook is particularly convenient for conducting social
science research.
The profiles contain demographic information and
behavioral footprints that are very personal.
The breadth of Facebook data allows for discovering
patterns that would be impossible to detect using traditional
approaches.

63. Introduction History of Social Media Impact Finale
Facebook for psychological research
Facebook is particularly convenient for conducting social
science research.
The profiles contain demographic information and
behavioral footprints that are very personal.
The breadth of Facebook data allows for discovering
patterns that would be impossible to detect using traditional
approaches.
Huge databases can be build from data provided by
Facebook users (e.g., psychological tests).

64. Introduction History of Social Media Impact Finale
Facebook for psychological research
Facebook is particularly convenient for conducting social
science research.
The profiles contain demographic information and
behavioral footprints that are very personal.
The breadth of Facebook data allows for discovering
patterns that would be impossible to detect using traditional
approaches.
Huge databases can be build from data provided by
Facebook users (e.g., psychological tests).
Using Facebook data has flaws (e.g., users can control and
selectively remove information from their profiles).

65. Introduction History of Social Media Impact Finale
Facebook for psychological research
Facebook is particularly convenient for conducting social
science research.
The profiles contain demographic information and
behavioral footprints that are very personal.
The breadth of Facebook data allows for discovering
patterns that would be impossible to detect using traditional
approaches.
Huge databases can be build from data provided by
Facebook users (e.g., psychological tests).
Using Facebook data has flaws (e.g., users can control and
selectively remove information from their profiles).
The biggest issue with using Facebook for research is the
ethical one.

66. Introduction History of Social Media Impact Finale
Collaboration

67. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.

68. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.
GitHub and Bitbucket: Collaborative code development.

69. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.
GitHub and Bitbucket: Collaborative code development.
Online Communities: Virtual communities whose members
interact with each other primarily via the Internet.

70. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.
GitHub and Bitbucket: Collaborative code development.
Online Communities: Virtual communities whose members
interact with each other primarily via the Internet.
Online Gaming: Two or more people playing a game on the
computer and competing with each other over the Internet
or inhouse local network (LAN).

71. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.
GitHub and Bitbucket: Collaborative code development.
Online Communities: Virtual communities whose members
interact with each other primarily via the Internet.
Online Gaming: Two or more people playing a game on the
computer and competing with each other over the Internet
or inhouse local network (LAN).
Subtitling Community: Special kind of online community.

72. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.
GitHub and Bitbucket: Collaborative code development.
Online Communities: Virtual communities whose members
interact with each other primarily via the Internet.
Online Gaming: Two or more people playing a game on the
computer and competing with each other over the Internet
or inhouse local network (LAN).
Subtitling Community: Special kind of online community.
Torrent Communities: Rip and post TV series and movies.

73. Introduction History of Social Media Impact Finale
Collaboration
StackExchange and StackOverflow allow users to pose
questions and receive authorative answers.
GitHub and Bitbucket: Collaborative code development.
Online Communities: Virtual communities whose members
interact with each other primarily via the Internet.
Online Gaming: Two or more people playing a game on the
computer and competing with each other over the Internet
or inhouse local network (LAN).
Subtitling Community: Special kind of online community.
Torrent Communities: Rip and post TV series and movies.
Linux, TEX, Free/Net/OpenBSD, OpenIndiana, OpenOffice,
LibreOffice, etc., communities.

74. Introduction History of Social Media Impact Finale
Crime and Social Media Sites

75. Introduction History of Social Media Impact Finale
Crime and Social Media Sites
Social media can serve as a helpful crime-solving tool for
law enforcement officers.

76. Introduction History of Social Media Impact Finale
Crime and Social Media Sites
Social media can serve as a helpful crime-solving tool for
law enforcement officers.
YouTube is a popular place for people to post videos of
fights, vandalism, etc.

77. Introduction History of Social Media Impact Finale
Crime and Social Media Sites
Social media can serve as a helpful crime-solving tool for
law enforcement officers.
YouTube is a popular place for people to post videos of
fights, vandalism, etc.
A British study found that a high percentage of the burglars
use social media sites when choosing their targets.

78. Introduction History of Social Media Impact Finale
Crime and Social Media Sites
Social media can serve as a helpful crime-solving tool for
law enforcement officers.
YouTube is a popular place for people to post videos of
fights, vandalism, etc.
A British study found that a high percentage of the burglars
use social media sites when choosing their targets.
Twitter can be used to track what one is doing.

79. Introduction History of Social Media Impact Finale
Crime and Social Media Sites
Social media can serve as a helpful crime-solving tool for
law enforcement officers.
YouTube is a popular place for people to post videos of
fights, vandalism, etc.
A British study found that a high percentage of the burglars
use social media sites when choosing their targets.
Twitter can be used to track what one is doing.
Suggestion: Do not announce anything on Facebook,
Twitter, or FourSquare that you wouldn’t tell to a total
stranger.

80. Introduction History of Social Media Impact Finale
Crime and Social Media Sites
Social media can serve as a helpful crime-solving tool for
law enforcement officers.
YouTube is a popular place for people to post videos of
fights, vandalism, etc.
A British study found that a high percentage of the burglars
use social media sites when choosing their targets.
Twitter can be used to track what one is doing.
Suggestion: Do not announce anything on Facebook,
Twitter, or FourSquare that you wouldn’t tell to a total
stranger.
Nowadyas Police Departments maintain a presence on
social media sites.

81. Introduction History of Social Media Impact Finale
Dating Sites

82. Introduction History of Social Media Impact Finale
Dating Sites
Google returned 113.000.000 results for the term “dating
site”!

83. Introduction History of Social Media Impact Finale
Dating Sites
Google returned 113.000.000 results for the term “dating
site”!
It seems that 2 out of every 5 single people aged 24-50
currently use, or have used an online dating service.

84. Introduction History of Social Media Impact Finale
Dating Sites
Google returned 113.000.000 results for the term “dating
site”!
It seems that 2 out of every 5 single people aged 24-50
currently use, or have used an online dating service.
Only about 5% of people who join dating sites actually end
up in a relationship with someone.

85. Introduction History of Social Media Impact Finale
Dating Sites
Google returned 113.000.000 results for the term “dating
site”!
It seems that 2 out of every 5 single people aged 24-50
currently use, or have used an online dating service.
Only about 5% of people who join dating sites actually end
up in a relationship with someone.
Global sites are a good way to make money without any
danger!

86. Introduction History of Social Media Impact Finale
Dating Sites
Google returned 113.000.000 results for the term “dating
site”!
It seems that 2 out of every 5 single people aged 24-50
currently use, or have used an online dating service.
Only about 5% of people who join dating sites actually end
up in a relationship with someone.
Global sites are a good way to make money without any
danger!
In average 60% of “single” peole are men and 40% are
women.

87. Introduction History of Social Media Impact Finale
Dating Sites
Google returned 113.000.000 results for the term “dating
site”!
It seems that 2 out of every 5 single people aged 24-50
currently use, or have used an online dating service.
Only about 5% of people who join dating sites actually end
up in a relationship with someone.
Global sites are a good way to make money without any
danger!
In average 60% of “single” peole are men and 40% are
women.
’Catfishing’ is the phenomenon of Internet scammers who
fabricate online identities to trick people into romantic
relationships.

88. Introduction History of Social Media Impact Finale
Finale!

89. Introduction History of Social Media Impact Finale
Finale!
I presented

90. Introduction History of Social Media Impact Finale
Finale!
I presented
definitions of social media;

91. Introduction History of Social Media Impact Finale
Finale!
I presented
definitions of social media;
a brief history of social media;

92. Introduction History of Social Media Impact Finale
Finale!
I presented
definitions of social media;
a brief history of social media;
various forms of social media;

93. Introduction History of Social Media Impact Finale
Finale!
I presented
definitions of social media;
a brief history of social media;
various forms of social media;
practical applications of social media.

94. Introduction History of Social Media Impact Finale
Finale!
I presented
definitions of social media;
a brief history of social media;
various forms of social media;
practical applications of social media.
Thank you very much for your attension!