Inbound marketing-presentation-anyssa-carrutherspp
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We all need to understand our clients, how they purchase, how they will buy again. We look here at what it takes to build the perfect customer lifecycle. For more info you can also visit www.infusionsoft.me
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Inbound marketing-presentation-anyssa-carrutherspp
- 1. Please follow each other on twitter: Please use your smart phones #thinktank Thanks! @anyssac
- 2. Creating Your Perfect Customer Lifecycle and connecting with your list!
- 3. Marketing used to be simple.
- 4. Now – Not so much...
- 5. Traffic Attraction Strategies Lead Capture and Nurture Strategies Growth cycle on sales funnel Customer Life Cycle Mapping out an email marketing and lead capture strategy.
- 6. The good news and bad news © Brian Solis & JESS3
- 7. A little too simple • Marketing and sales were mostly PUSH • Almost no sales and marketing data • Very few tools or systems • Physical collateral and packaging were expensive
- 8. Even the right tools can screw you and waste your time.
- 9. From Bosco's Presentation during social media week I pulled his list. You can find it on Slideshare.com Content Distribuition Funnel.. Presentation slides Email Marketing Blog Networks Social Bookmarks Ads, Paid – trade JV Social Platforms Podcast Networks Social Networking Press Releases Article Directories Forums/ Groups Video Networks
- 10. Typical Customer Lifecycle 1. Generate interest 2. Sell to hot leads 3. Get new customers 4. Sigh in relief 5. START OVER
- 11. Gaps in the Funnel 1. Lost traffic 2. Lost leads 3. Lost customers
- 12. Focusing on tactics while ignoring strategy leads to holes in your funnel.
- 13. Tools + Tactics - Strategy =
- 14. Be clear about your plan to make every move count
- 15. How are you tracking it? Are your sales and marketing talking to each other to find out what is effective? DO YOU HAVE A SYSTEM AND A PLAN
- 16. When you need to get somewhere.. isn't it better to have a map?
- 17. Example – Financial Planner
- 18. Traffic Attraction Strategies • Content is king (blog posts, videos, etc.) • Social media • Online Marketing (PPC, SEO) • Referrals, Partners
- 19. Lead Capture Strategies • Opt-in for free report, video, premium content, etc. • Request a quote, get a demo, free trial • Offers, coupons, contests • Attend live event, webinar, teleseminar
- 20. Lead Nurture Strategies • Create custom campaigns for hot, warm and cold leads • Personalization is key • Make every message relevant, useful
- 21. Lead Nurture Strategies • Create custom campaigns for hot, warm and cold leads • Personalization is key • Make every message relevant, useful
- 23. Sales Conversion Strategies • Automate sales stage communications • Proactively handle objections • Provide supporting evidence
- 24. Wowing Customer Strategies • Welcome customers (make it personal & relevant) • Be systematic about quality delivery • Measure satisfaction and take action
- 25. Upsell Strategies • Upsell or cross sell later in the relationship • Offer upsell products during checkout
- 26. Referral Strategies • Ask for referrals – and track them • Partners, customers, networking • Testimonials and social promotion
- 27. Example M.A.P.
- 28. Map your PCL 1. Visit us at www.thecommunicationstudio.ca -we will give you a free template -access to these slides as well as a -free WEBINAR on growing your business. 1. Write down your key tactics and workflow across the entire life cycle 2. Identify the key holes and opportunities in your customer lifecycle. 3. Don’t get bogged down with tactics that don’t drive strategy
- 29. The Perfect Customer Lifecycle
- 30. Please follow each other on twitter: Please use your smart phones #thinktank Thanks! @anyssac
Hinweis der Redaktion
- In the pre-digital days when dinosaurs roamed the plains, most marketing involved physical printing and production that was expensive to print, expensive to deliver and there weren’t many tactical choices. But there weren’t thousand of tactical choices and hundreds of tools to twiddle with and dozens of ways to engage in conversation, marketers spent and entrepreneurs were able to spend more time thinking about their strategies and plans. And there was effectively no data about anything in sales and marketing, other than what you spend and what you sold.
- Then find tactics & tools that accomplish the strategy
- How many leads each month are labeled as “bad” and dumped into hole #2?