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1. ASSIGNMENT
WEBSITE: https://www.ffssecurity.com/
url : https:www.ffssecurity.com/
Domain name: ffssecurity .com
Protocol: https://
Business nature: B2B,B2C
Target Audience: 1) Real Estate Company 2)Gated Community 3)Private & Govt Office
4) jewellery shop, Bank 5)Industries 6)households
competitors: Techno Facilities & Manage Service , Jet intelligence security pvt ltd etc
Keywords: Security guard company In patna
Security guard company In patna
Top Security guard company in patna
IMAGE : Number of image-26, Format: png, use of carousel in image(
Videos: There is no videos.(They should use some video how do they actually work,customer
feedback etc.)
Website’s content:
 They have used enough keywords like security in blog contents, but less in other contents
like about us,vision,mission even in land page.
 They should modify their title tag. In my opinion they should add any problem solving catchy
lines using keywords.
example ‘professional security was’t available, no worries our experts will fix it,just give us a call,”
‘ worry about the security of your property,we are here to help you”
 The contents are easy to read with appropriate font size and color.
Navigation: They use google map in land page .
Social media: They have used social media icons like facebook,pinterest,whatsApp,twitter.But they
don’t have any page in instagram,linkedin.
## According to AIDA model , to attract customers they can add any discount offer in their land
page.