The Powerpoint presentation covers the topics- 1. What is Visual Merchandising ? 2. top 5 tools of Visual Merchandising 3. Types of Store Layout 3. Types of Market Segmentation 4. Elements of Visual Merchandising 5. Graffiti

1. VISUAL MERCHANDISING
Submitted to
Ms Shilpi Yadav
Submitted by
Anushka Sharma
Bfad 4th year

2. Visual
merchandising

3. VISUAL MERCHANDISING
 Visual merchandising is a marketing practice that uses floor
plans, color, lighting, displays, technology, and other
elements to attract customer attention. Its ultimate purpose
is to use the retail space to generate more sales.
 Optimizing the presentation of products and services to
better highlight their features and benefits. The purpose of
such visual merchandising is to attract, engage and motivate
the customer towards making a purchase.
 Visual Merchandising supports retail sales by creating an
appealing and enticing environment for the customer that
will further maximize company growth and profit placement
that will highlight and easily stretch the brand image.

4. TOP 5 TOOLS FOR VISUAL MERCHANDISING
 Floor Map
 Planogram
 Mannequins
 Signs
 Window display

5. 1. FLOOR MAP-
 A floor map helps to strategically plan product placements and
visual merchandising elements.
 This visual layout will allow you to organize and arrange
products for maximum shopper engagement.
 Furthermore, you can use a floor map to identify “untapped”
areas within your store that can be used for signs or other visual
merchandising elements

6. 2. PLANOGRAM
 Planogram is visual diagram of a store’s layout — but it focuses
specifically on product placement.
 Planograms are often used in grocery stores and retail apparel
stores, revealing the best possible way to organize and present
products using the store’s fixtures.
 If a store has gridwall, for instance, the planogram will reveal the
peg placement in accordance with its respective products.
 So instead of crossing fingers and hoping that everything lines
up, can rest assured knowing that our pegs, and their products,
will fit just right by following the planogram.

7. 3. MANNEQUINS
 Mannequins are used by apparel retailers to display their products in-store
and in the window display.
 They are a tool used to show consumers what their products look like on a
person.
 Mannequins are also considered a visual merchandising tool, so don’t
forget to use them in your store.
 Even if you can display your store’s garments or products on a rolling rack,
opting for a mannequin may prove well worth the investment.
 Mannequins allow store owners to present their products (e.g. shirts,
dresses, hats, handbags, etc.) in a more relatable manner.
 Shoppers can see exactly how the product looks when worn by a human if
it’s displayed on a mannequin.

8. 4. SIGNS
 Last but not least, signs are another key tool used in visual merchandising.
 Signs can be used for any number of different purposes, from guiding shoppers to a particular section,
to showcasing discount/clearance items.
 Regardless, signs is a part of visual merchandising strategy.

9. WINDOW DISPLAYS:
 A window display that catches a shopper’s eye and wins their
interest as they are walking into a retail space can get them to look
deeper into your offering.
 Window displays are endlessly flexible and can be used in many
different ways to convey valuable messaging about new products
and promotions.

10. TYPES OF LAYOUT: 1. FREE FLOW STORE LAYOUT:
 These stores do not really have a fixed arrangements, the
irregular pattern leads to greater flexibility for both
fixtures and shoppers.
 However if too many fixtures are used it can create an
overcrowded effect.
 Some fashion store chains use a free flow layout, in order
to create an image of the lifestyle that corresponds to the
garments being sold.

11. 2. LOOP STORE LAYOUT:
 or racetrack layout
 is used when a retailer provides a major customer aisle that
begins at the entrance, loops through the store—usually in
the shape of a circle, square, or rectangle—and then returns
the customer to the front of the store.

12. 3.GRID STORE LAYOUT:
 These tend to have defined aisles and space for products.
 A customer tends to move around in an ordered way e.g. like a
supermarket or convenience store.
 Signs are often overhead to help customers know where the products
are.
 They will also use end of aisles and special displays to encourage
impulse purchasing.

13. 4. SPINE STORE LAYOUT
 Variation of grid , loop and free- form layouts
 Based on single man aisle running from the front to the back of the
store (transporting customers in both directions)
 On the other side of spine , merchandise department off toward the
back or side walls
 Heavily used by medium – sized specialty feet
 Heavily used by medium-sized speciality stores ranging from 2,000 -
10,000 square feet
 In fashion stores the spine is often subtly offset by a change in floor
colouring or surface and is not perceive as an aisle

14. TYPES OF MARKET SEGMENTATION
 Market segmentation is the process of
dividing consumers into smaller groups,
allowing for more effective
communication with an audience.
 In ecommerce, creating customer
segments makes it easier to speak to the
needs of your shoppers,. leading to
greater personalization and increased
conversions.

15. 1. DEMOGRAPHIC SEGMENTATION
 Demographic segmentation sorts a market
by demographic elements such as age,
education, income, family size, race, gender,
occupation, nationality, and more.
 Demographic segmentation is one of the
simplest and most commonly used forms of
segmentation because the products and
services we buy, how we use those products,
and how much we are willing to spend on
them is most often based on demographic
factors.

16. 2.GEOGRAPHIC SEGMENTATION
 Geographic segmentation creates different
target customer groups based on
geographical boundaries
 Because potential customers have needs,
preferences, and interests that differ
according to their geographies,
understanding the climates and geographic
regions of customer groups can help
determine where to sell and advertise, as well
as where to expand your business.

17. 3. BEHAVIORAL SEGMENTATION
 Behavioral segmentation divides markets by
behaviors and decision-making patterns such
as purchase, consumption, lifestyle, and
usage. For instance, younger buyers may tend
to purchase body wash, while older
consumer groups may lean towards soap
bars. Segmenting markets based off purchase
behaviors enables marketers to develop a
more targeted approach.

18. 4.PSYCHOGRAPHIC SEGMENTATION
 Psychographic segmentation takes into account the
psychological aspects of consumer behavior by
dividing markets according to lifestyle, personality
traits, values, opinions, and interests of consumers.
 Large markets like the fitness market use
psychographic segmentation when they sort their
customers into categories of people who care about
healthy living and exercise.

20. Inspiration- Graffiti
Theme- banksy

21. GRAFFITI
 writing or drawings scribbled, scratched, or
sprayed illicitly on a wall or other surface in a
public place.
 usually without permission and within public
view.
 Graffiti ranges from simple written words to
elaborate wall paintings, and has existed since
ancient times, with examples dating back to
ancient Egypt, ancient Greece, and the Roman
Empire.

22. BANKSY
 Banksy art is a street art
 Street art develops into multiple forms in public places or
on the streets
 The term includes- practice of graffiti , use of stencils ,
paints and markers , video projection , creation of
posters on streets and sidewalks
 Banksy is a pseudonymous England-based street artist,
political activist, and film director whose real name and
identity remain unconfirmed and the subject of
speculation

23. THANK YOU