1. ASSIGNMENT 1
TASK 1
How consumers use
technology and its
impact on our lives
THE EVOLUTION OF INTERNET
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
2. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
3. HISTORY OF INTERNET
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
4. HISTORY OF INTERNET
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
5. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
6. Transactional search
It indicates that the user wishes to
execute a transaction.
E.g.: buy something
Navigational search
When they want to visit a specific
site or find a certain vendor.
E.g.: You tube
Informational search
When the people are looking for
information.
E.g.: how to cook
Commercial search
This is made when you are
considering an transaction.
E.g.: blogging platforms
HOW CUSTOMERS SEARCH FOR INFORMATION
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
7. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
HOW CUSTOMERS SEARCH FOR INFORMATION
Other ways people search for information is
• AMAZON
• YouTube
• Tripadvisor
• Reviews of different platforms
8. DIGITAL DEVICES USED BY AUDIENCES
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
9. DIGITAL DEVICES USED BY AUDIENCE
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
10. WHAT CUSTOMERS BUY ONLINE AND TRENDS
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
11. Statistics about mobile, internet, active social media users
around the world (Hoot suite Jan 2019).
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
12. ONE MINUTE CAN GO PAST SO QUICKLY, BUT ALL THIS CAN
HAPPEN IN IT INCLUDING ALMOST A MILLION DOLLARS SPENT
ONLINE.
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
13. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
14. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
15. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
16. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
17. • Voice controlled and AI powered devices have
become more common.
• Voice recognition have also achieved an amazing
accuracy, making the search on internet very easy.
• Business have become more cashless with more
number of cashless payment methods.
• Cities are also developing into smart city worldwide.
FUTURE OF DIGITAL
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
18. FUTURE OF DIGITAL
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
19. • Learning is easier by virtual
learning.
• Machine automation has reduced
human effort.
• Increase in connectivity, data
collection in clouds.
• Accurate GPS and navigation.
• Increase in cyber crime.
• Increase in psychological
problems due to lack of human
interaction.
• Less job security and privacy.
• Rise in negative behaviour of
people.
ADVANTAGES DISADVANTAGES
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
FUTURE OF DIGITAL
20. The future of internet is amazing but only if we
use it appropriately and wisely. We should all be
aware of all the shortcomings of the internet as
well.
CONCLUSION
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
21. • The evolution of internet (2013) MWL available at
https://www.mwlsystems.co.uk/news/the-evolution-of-the-internet/ [ Accessed 18
February 2020].
• Evan Kirstel (2017) Evolution of internet of things in Growth Hackers available at
https://twitter.com/startgrowthhack/status/879904719833116672 [ Accessed 18
February 2020].
• Mike Murphy (2019) From dial-up to 5G: a complete guide to logging on to the
internet in Quartz available at https://qz.com/1705375/a-complete-guide-to-the-
evolution-of-the-internet/
• [ Accessed 18 February 2020].
• Text broker (nd) Types of searches: transactional, navigational, informational
available at https://www.textbroker.com/types-searches-transactional-navigational-
informational [ Accessed 24 February 2020].
• Khalid Saleh (2019) Online Consumer Shopping Habits and Behavior in Invesp
available at https://www.invespcro.com/blog/online-consumer-shopping-habits-
behavior/[ Accessed 16 February 2020].
REFERENCES
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
22. • Jeff Desjardins (2019) How Much Data is Generated Each Day? In Visual Capitalist
available at https://www.visualcapitalist.com/how-much-data-is-generated-each-day/[
Accessed 18 February 2020].
• Susan Meyer (nd) Evolving Ecommerce: 14 Trends Driving Online Retail In 2020 in
ecommerce research available at https://www.bigcommerce.co.uk/blog/ecommerce-
trends/#14-ecommerce-trends-leading-the-way [ Accessed 18 February 2020].
• Blog hands (2019) Why and how to optimize content for search intent available at
https://bloghands.com/blog/search-intent [ Accessed 20 February 2020].
• Lori Lewis (2019) A minute on Internet in 2019 in Statista available at
https://www.statista.com/chart/17518/internet-use-one-minute/ [ Accessed 18
February 2020].
• Internet world stats (2019) Usage and population stats available at
https://www.internetworldstats.com/stats.htm [ Accessed 23 February 2020].
• PA (2018) Most people in UK dependent on digital devices – report in AOL available at
https://www.internetworldstats.com/stats.htm [ Accessed 18 February 2020].
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
REFERENCES
23. • eMarketer. 2020. More Product Searches Start On Amazon. [online] Available
at: https://www.emarketer.com/content/more-product-searches-start-on-
amazoN [Accessed 9 March 2020].
• OpenText. 2020. Defining The Future Of Digital & Technology | Opentext.
[online] Available at: https://www.opentext.com/info/futureofdigitaL
[Accessed 10 March 2020].
• quora.com what are the advantages and disadvantages of the digital world.
2020. [online] Available at: https://www.quora.com/What-are-the-advantages-
and-disadvantages-of-the-digital-world [Accessed 10 March 2020].
• Simon Kemp (2019) Digital 2019: Global Internet Use Accelerates in We are
social available at https://wearesocial.com/blog/2019/01/digital-2019-
global-internet-use-accelerates[ Accessed 18 February 2020].
• Kochava.com. 2020. Identitylink: Mobile Audience Management Platform |
Kochava. [online] Available at: https://www.kochava.com/identitylink
[Accessed 9 March 2020].
REFERENCES
A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
24. A S S I G N M E N T 2 / A N U P R I T A Z A R K A R / S T U D E N T N O . 7 6 2 6 6 7 9 8
