Facebook marketing helps to create your brand and to reach to target customers. Video Ads, Image ads, carousel ads are various marketing tools available within facebook.

1. Facebook Marketing

2. Facebook Business Page
A Facebook page is a great free marketing tool for businesses. These
pages let businesses identify themselves – not just through listing
product offerings and services, but also by sharing links, images, and
posts on a customizable page to give a better sense of a business’s
personality and character.
Facebook business page is a great platform to develop your brand
identity
We can share the social media images, videos, posts related to our
business
Facebook Insights can be used to see what resonates most with your
audience.

3. Facebook Advertising
• Implementing Facebook advertising into your
Facebook marketing strategy is one possible
technique for increasing likes or driving website
clicks.
• Facebook advertising features include:
• Demographic targeting by Facebook user data on
age, location, education, and interests.
• The ability to set ad budgets.
• Ad testing, in which multiple ad versions can be
run simultaneously in order to compare ad
designs and setup.
• Built-in ad performance measurement tools.
• The ability to advertise for your particular area—
great for local businesses.

4. Formats of Facebook Marketing
• Video ad
• Image ads
• Carousel ads
• Collection ad
• Slideshow ads
• Lead generation ads

5. Video Ad
• Video ad
• It is an excellent way to
demonstrate the features of
your product in action.
Facebook allows using different
types of video to meet specific
goals: short videos and GIFs to
quickly capture attention on a
go, or In-Stream videos for a
longer TV-like watching.

6. Image Ads
• Image ads
• In case your budget is too
tight to make a video, image
ad is a good idea for creating
a high-quality ad fast and
easy. This format will help
you raise brand awareness
and drive people to your
website.

7. Carousel ads
• Carousel ads
• This format allows showcasing up
to ten images or videos inside a
single advertisement — each with
a link to a specific product page. It
provides a vast field for creativity
and interactivity since you can
feature one product in detail, or a
few different products, or tell a
story, separated by those carousel
cards.

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