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Choosing a Desktop
Virtualization (VDI) Partner

All the questions you didn't know whom to
ask… answered.




        Anunta
        NOVEMBER 2012




                                     1
 If you’re considering cloud based application delivery
  (read VDI & related avataars), you know what it can
  do for you but lets just make sure you know it all


 Traditional vendors and their engagement models


 About Anunta




                                                   2
If you’re considering
adopting desktop
virtualization (VDI)
THE VDI ADVANTAGE…

                    Guaranteed availability >99%
                    Consistent application performance with no brown-outs
                    Reduced blended cost of application delivery
  Computing         Maximize resource utilization
                    Reduce end-point power consumption by 85%
                    Direct 50% reduction in cooling
                    Reduced Carbon Footprint and contribute to Green IT Agenda


   Business         Avoids seat movement/ creation as any terminal can be emulated in the end-points
  Continuity        Disaster recovery option ensures uninterrupted business operations



  Mobility of       Enables greater workforce mobility with options of work from home and access from anywhere
  Resources         Support for diverse range of end-points including tablets



                    Control and responsibility for monitoring and problem solving shifts to a centralised NOC.
 Data Security
                    Standardized desktop operating environment with real time updates to software, security etc.



                    A combination of process and technology can affect changes in as short as 30-40
 Rapid Scale         minutes which can have direct impact on business and brand recall



                                                                                                              4
…DOES THE ADVANTAGE TRANSLATE INTO REALITY?


  Works at POC stage but performance falters when scaled
  Target ROIs not met
  Ongoing management costs higher than anticipated – unable to get economies of scale



 Why it happens                                          Ideally speaking…
                                                         A successful adaptation keeps the users at
 An incremental approach to design
                                                         the center of the design and looks at
 elements
                                                         infrastructure holistically
                                                         The changed information flows affect all
 Inadequate planning for changes in
                                                         other ITIL processes and hence needs to be
 information flows and SOPs
                                                         adequately planned
                                                         Monitoring needs to move from device
 Continue use of a device centric approach
                                                         threshold monitoring to user experience
 to performance monitoring
                                                         monitoring




                                                                                                   5
Get it Right. Choose
Providers carefully.
WHO THEY ARE AND HOW THEY ENGAGE WITH YOU


                       Hardware/    Provide the hardware
  Technology OEMs
                       Software?      and related SLAs




                                       Rope in hardware,
                                          software and
  System Integrators   Aggregator   infrastructure partners
                                     setting broad SLAs for
                                        network uptime




 Facility Management    Desktop       Incident handling,
   Services Vendors     Support            break-fix




                                                        7
THE QUESTIONS LEFT UNANSWERED

        Technology                       System                         Desktop
           OEMs                        Integrators                      Vendors

 Have I selected the right     Is the design scalable and    Will my users expectations
  product?                       flexible to cater to my        be met?
                                 current and future needs?
 Have I got the best deal?                                    Will I be able to deliver the
                                Is this the most cost          required benefits to the
 Will the technology scale?
                                 efficient design?              business consistently?
 Is the technology
                                Is it manageable ?            Will I be guaranteed
  effectively supported?
                                                                operational efficiencies?




                                                                                          8
FOOD FOR THOUGHT


  None of the providers have incentive to see that you
 meet your ROI or give you SLAs on end-user satisfaction
                 on a continuing basis.
    So the in-house IT team is left managing the new
                       technology.
  But does the in-house team have the skills to manage
            the new virtualised environment?




                                                         9
SO YOUR PERFECT PARTNER…


 …should be able to DESIGN a PRIVATE CLOUD that is scalable and future ready at a broad
  level and can optimize network architecture with deterministic bandwidth requirements at a
  micro level (in a cloud environment).

 …can MAP & SEGMENT USERS in order to architect/design the right mix of cloud
  technologies thus optimizing budgets rather than providing unnecessary all access passes or
  conversely providing low-end computing where more is needed.

 …is able to take your ENTERPRISE SYSTEMS and INTEGRATE them with the cloud so you
  don’t end up reinventing the wheel.

 …can take all of the above (and the related multitude of vendors), MANAGE and MONITOR it
  END-TO END via composite SLAs.

 …will only make you PAY PER USE.




                                                                                         10
OR AS GARTNER CALLS IT... CLOUD SERVICES
BROKERAGE


    A cloud services brokerage
                                      CSB is a type of intermediation
  (CSB) is a service provider that
                                     necessary for widespread cloud
   plays an intermediary role in
                                         success in value chains.
         cloud computing.




                                      Consider a CSB when you need
    Although megavendors are             to consume cloud-based
 often innovative, small vendors     business functionality and data,
 and startups typically introduce    but lack the technology, skills or
 IT innovations into established       desire to do so yourself. Also
            markets.                  when you want to shift IT costs
                                            from capex to opex.


Source: Gartner reports



                                                               11
AND ORGANIZATIONS ARE TAKING HEED


According to a Symantec’s Virtualization and Evolution to the Cloud Study of 2011
conducted across 3,700 enterprises across 35 different countries:
 ~65% of organizations said they depend quite a bit/ completely on third parties for
  their VDI deployment

 50% said they’d choose a VAR
 62% said they’d partner with an independent consultant




                                                                                 12
About Anunta
ANUNTA – A PROFILE


 Anunta is a next generation IT services company that is focused on designing cloud-based
  application delivery architectures and providing on-going management of this environment
 In today’s cloud-age companies Anunta can be classified as a Cloud Services Broker. A cloud
  services brokerage (CSB), according to Gartner is a service provider that plays an
  intermediary role in cloud computing. CSB is primarily made up of three roles – aggregator,
  integrator and customizer – that are adopted by IT services providers, B2B providers and
  new cloud specialists
 Anunta takes complete ownership of the application delivery infrastructure from the point of
  hosting to the point of consumption or usage and is therefore able to provide performance
  guarantees on end-user experience
 Anunta’s expertise and engagement model enables enterprises to introduce cloud
  technologies in the application delivery in a significantly de-risked manner
 Anunta has deep domain experience of the virtualization technologies, devices,
  architectures and application delivery management processes having worked in the
  virtualisation space since mid 2006

                                                                                          14
ANUNTA’S APPLICATION DELIVERY & MANAGEMENT
CAPABILITIES

 End-points under management: 20,000
 Types of End-points: Desktops, Laptops, thin Clients, Tablets, Smartphones, kiosks
 Spread across: US, UK, Philippines & India
 Application environments designed & under management: Back-offices, Home Offices,
  Branch Environments (PoS) & Corporate offices
 Applications under management:
  • Productivity suites – Office 2003, Office 2007, Office Communicator, Open Office, Outlook,
    Thunderbird, E-mail platforms: Exchange, Linux (8000+ users), Lotus Notes
  • Security applications: Antivirus, HIPS, etc. (10000+ end-points)
  • Enterprise applications: ERP, CRM, SCM, HRMS
  • Vertical Specific Applications: Finacle, Flexcube, Base 24, AIX and Cubs, NICE and
    Symposium, I-Leverage, NEURA OCR
 Types of Platforms: JAVA, .NET
 Enterprise Nerve Centre: State of the art ISO20000 and ISO 27001 compliant

                                                                                         15
ANUNTA COMBINES CLOUD BENEFITS WITH
MANAGEMENT EXPERTISE

                                                           BUSINESS BENEFITS
                                                              Improves Employee Productivity
                                                              Lowers Cost of Application Delivery
                                                              Lowers Cost of Incremental Growth
                                                              Derisks Transformation
   CLOUD ADVANTAGE           ANUNTA’s IP
    HIGH AVAILABILITY        DESIGNS PRIVATE CLOUD       IT BENEFITS
    ENABLES WORKFORCE                                        Single point accountability
                              USER APPLICATION MAPPING
    MOBILITY                                                  Makes IT scalable
                              INTEGRATION WITH
    ENHANCED IT SECURITY                                     Simplifies application management
                               ENTERPRISE SYSTEMS             Faster roll-outs
    INCREASED OPERATIONAL
                              END-TO END MONITORING          Faster provisioning
    EFFICIENCY
                                                              Simplifies Image Management
    END POINT FLEXIBILITY     & MANAGEMENT
                              PAY PER USE PRICING MODEL
                                                           USER BENEFITS
                                                              Significantly improves Application Availability
                                                              Anywhere, anytime, any device access
                                                              Consistent Application Performance
                                                              Reduces dependence on IT staff

            END-TO-END MANAGEMENT OF BOTH
         TRANFORMATION AND ON-GOING DELIVERY


                                                                                                          16
ANUNTA CUSTOMIZES APPLICATION DELIVERY MODELS
BASED ON END-USER PROFILES…

                     Fully Personalized Desktop Experience delivered from a private or a public cloud
 Hosted Virtual      Suited to both knowledge & task workers
   Desktop           In-built high availability, security, scalability, mobility and manageability
                     Consistent and efficient bandwidth utilization
                     Shared Desktop Experience delivered from a private or a public cloud
                     Lower TCO, friendly licensing policy and high server density as compared to DV
 Hosted Shared
                     Best suited for task workers
   Desktops
                     In-built high availability, security, scalability, mobility and manageability
                     Consistent and efficient bandwidth utilization
                     Shared Application Instance delivered from a private or a public cloud
  Application        Best suited for applications with some client footprint
 Virtualization      In-built high availability, security, scalability, mobility and manageability
                     Consistent and efficient bandwidth utilization

                   Lowest TCO
  Thin-clients
                   Best suited for thin applications with personalized device experience




                                                                                                      17
… AND USES A WIDE RANGE OF CLOUD TECHNOLOGIES
IN ITS SOLUTION
   Elements of
                             Technology Pieces Used                                        Products
  System Design
                     Authenticating, Authorising and Auditing   Microsoft Active Directory, RADIUS, LDAP
     Security        Image Management                           McAfee, Altris, Microsoft System Centre
                     Network Topology Managers                  Checkpoint, CISCO
                                                                XenApp, XenServer, VMWare vSphere, Windows 2008 R2, Hyper
                     Hosted Shared Desktops
                                                                V etc
 Desktop Hosting                                                XenServer, VMWare vSphere, VM View, Citrix Zen Desktop,
                     Hosted Virtual Desktop
                                                                Microsoft RDP client
                     Thin Clients                               Wyse, HP etc
  Compatibility      Application Virtualisation                 VMWare ThinApp, Microsoft App-V, XenApp
                     Management Servers                         VMWare vCentre, Citrix Management Console, Microsoft SCM
  Management
                     Multifactor Authentication                 Portwise
                                                                IT 360, Syslog Servers, RDBMs, Citrix EdgeSight, HP Open View,
   Monitoring        SNMP and Syslog based Monitoring tools
                                                                eGInnovations, Open source Applications
     Mobility        Remote Gateways                            Citrix Secure Gateway, Portwise, CISCO RAS, Microsoft RAS
Help/ Service Desk   Web based tools                            Managed Engine Service Desk, Bespoke applications
      Storage        SAN, NAS, DAS                              NetAPP, EMC, DELL, FUJITSU, HP
    Datacenter
                     Blade Technology                           DELL, HP, CISCO
  Infrastructure




                                                                                                                      18
CONTACT US


    Vrinda Walavalkar (Sr. Vice President – Marketing, India)
               vrinda.walavalkar@anuntatech.com
       Manvinder Sandhu (Vice President – Sales, India)
             manvinder.sandhu@anuntatech.com
       Richard Marsden (Vice President – Sales, Europe)
              richard.marsden@anuntatech.com



                   INDIA - 91-22-6703-5783
                   UK - 44-(0)-7557-973463


                                                                19
THANK YOU




            20

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Choosing a Desktop Virtualization (VDI) Partner

  • 1. Choosing a Desktop Virtualization (VDI) Partner All the questions you didn't know whom to ask… answered. Anunta NOVEMBER 2012 1
  • 2.  If you’re considering cloud based application delivery (read VDI & related avataars), you know what it can do for you but lets just make sure you know it all  Traditional vendors and their engagement models  About Anunta 2
  • 3. If you’re considering adopting desktop virtualization (VDI)
  • 4. THE VDI ADVANTAGE…  Guaranteed availability >99%  Consistent application performance with no brown-outs  Reduced blended cost of application delivery Computing  Maximize resource utilization  Reduce end-point power consumption by 85%  Direct 50% reduction in cooling  Reduced Carbon Footprint and contribute to Green IT Agenda Business  Avoids seat movement/ creation as any terminal can be emulated in the end-points Continuity  Disaster recovery option ensures uninterrupted business operations Mobility of  Enables greater workforce mobility with options of work from home and access from anywhere Resources  Support for diverse range of end-points including tablets  Control and responsibility for monitoring and problem solving shifts to a centralised NOC. Data Security  Standardized desktop operating environment with real time updates to software, security etc.  A combination of process and technology can affect changes in as short as 30-40 Rapid Scale minutes which can have direct impact on business and brand recall 4
  • 5. …DOES THE ADVANTAGE TRANSLATE INTO REALITY?  Works at POC stage but performance falters when scaled  Target ROIs not met  Ongoing management costs higher than anticipated – unable to get economies of scale Why it happens Ideally speaking… A successful adaptation keeps the users at An incremental approach to design the center of the design and looks at elements infrastructure holistically The changed information flows affect all Inadequate planning for changes in other ITIL processes and hence needs to be information flows and SOPs adequately planned Monitoring needs to move from device Continue use of a device centric approach threshold monitoring to user experience to performance monitoring monitoring 5
  • 6. Get it Right. Choose Providers carefully.
  • 7. WHO THEY ARE AND HOW THEY ENGAGE WITH YOU Hardware/ Provide the hardware Technology OEMs Software? and related SLAs Rope in hardware, software and System Integrators Aggregator infrastructure partners setting broad SLAs for network uptime Facility Management Desktop Incident handling, Services Vendors Support break-fix 7
  • 8. THE QUESTIONS LEFT UNANSWERED Technology System Desktop OEMs Integrators Vendors  Have I selected the right  Is the design scalable and  Will my users expectations product? flexible to cater to my be met? current and future needs?  Have I got the best deal?  Will I be able to deliver the  Is this the most cost required benefits to the  Will the technology scale? efficient design? business consistently?  Is the technology  Is it manageable ?  Will I be guaranteed effectively supported? operational efficiencies? 8
  • 9. FOOD FOR THOUGHT None of the providers have incentive to see that you meet your ROI or give you SLAs on end-user satisfaction on a continuing basis. So the in-house IT team is left managing the new technology. But does the in-house team have the skills to manage the new virtualised environment? 9
  • 10. SO YOUR PERFECT PARTNER…  …should be able to DESIGN a PRIVATE CLOUD that is scalable and future ready at a broad level and can optimize network architecture with deterministic bandwidth requirements at a micro level (in a cloud environment).  …can MAP & SEGMENT USERS in order to architect/design the right mix of cloud technologies thus optimizing budgets rather than providing unnecessary all access passes or conversely providing low-end computing where more is needed.  …is able to take your ENTERPRISE SYSTEMS and INTEGRATE them with the cloud so you don’t end up reinventing the wheel.  …can take all of the above (and the related multitude of vendors), MANAGE and MONITOR it END-TO END via composite SLAs.  …will only make you PAY PER USE. 10
  • 11. OR AS GARTNER CALLS IT... CLOUD SERVICES BROKERAGE A cloud services brokerage CSB is a type of intermediation (CSB) is a service provider that necessary for widespread cloud plays an intermediary role in success in value chains. cloud computing. Consider a CSB when you need Although megavendors are to consume cloud-based often innovative, small vendors business functionality and data, and startups typically introduce but lack the technology, skills or IT innovations into established desire to do so yourself. Also markets. when you want to shift IT costs from capex to opex. Source: Gartner reports 11
  • 12. AND ORGANIZATIONS ARE TAKING HEED According to a Symantec’s Virtualization and Evolution to the Cloud Study of 2011 conducted across 3,700 enterprises across 35 different countries:  ~65% of organizations said they depend quite a bit/ completely on third parties for their VDI deployment  50% said they’d choose a VAR  62% said they’d partner with an independent consultant 12
  • 14. ANUNTA – A PROFILE  Anunta is a next generation IT services company that is focused on designing cloud-based application delivery architectures and providing on-going management of this environment  In today’s cloud-age companies Anunta can be classified as a Cloud Services Broker. A cloud services brokerage (CSB), according to Gartner is a service provider that plays an intermediary role in cloud computing. CSB is primarily made up of three roles – aggregator, integrator and customizer – that are adopted by IT services providers, B2B providers and new cloud specialists  Anunta takes complete ownership of the application delivery infrastructure from the point of hosting to the point of consumption or usage and is therefore able to provide performance guarantees on end-user experience  Anunta’s expertise and engagement model enables enterprises to introduce cloud technologies in the application delivery in a significantly de-risked manner  Anunta has deep domain experience of the virtualization technologies, devices, architectures and application delivery management processes having worked in the virtualisation space since mid 2006 14
  • 15. ANUNTA’S APPLICATION DELIVERY & MANAGEMENT CAPABILITIES  End-points under management: 20,000  Types of End-points: Desktops, Laptops, thin Clients, Tablets, Smartphones, kiosks  Spread across: US, UK, Philippines & India  Application environments designed & under management: Back-offices, Home Offices, Branch Environments (PoS) & Corporate offices  Applications under management: • Productivity suites – Office 2003, Office 2007, Office Communicator, Open Office, Outlook, Thunderbird, E-mail platforms: Exchange, Linux (8000+ users), Lotus Notes • Security applications: Antivirus, HIPS, etc. (10000+ end-points) • Enterprise applications: ERP, CRM, SCM, HRMS • Vertical Specific Applications: Finacle, Flexcube, Base 24, AIX and Cubs, NICE and Symposium, I-Leverage, NEURA OCR  Types of Platforms: JAVA, .NET  Enterprise Nerve Centre: State of the art ISO20000 and ISO 27001 compliant 15
  • 16. ANUNTA COMBINES CLOUD BENEFITS WITH MANAGEMENT EXPERTISE BUSINESS BENEFITS  Improves Employee Productivity  Lowers Cost of Application Delivery  Lowers Cost of Incremental Growth  Derisks Transformation CLOUD ADVANTAGE ANUNTA’s IP  HIGH AVAILABILITY  DESIGNS PRIVATE CLOUD IT BENEFITS  ENABLES WORKFORCE  Single point accountability  USER APPLICATION MAPPING MOBILITY  Makes IT scalable  INTEGRATION WITH  ENHANCED IT SECURITY  Simplifies application management ENTERPRISE SYSTEMS  Faster roll-outs  INCREASED OPERATIONAL  END-TO END MONITORING  Faster provisioning EFFICIENCY  Simplifies Image Management  END POINT FLEXIBILITY & MANAGEMENT  PAY PER USE PRICING MODEL USER BENEFITS  Significantly improves Application Availability  Anywhere, anytime, any device access  Consistent Application Performance  Reduces dependence on IT staff END-TO-END MANAGEMENT OF BOTH TRANFORMATION AND ON-GOING DELIVERY 16
  • 17. ANUNTA CUSTOMIZES APPLICATION DELIVERY MODELS BASED ON END-USER PROFILES…  Fully Personalized Desktop Experience delivered from a private or a public cloud Hosted Virtual  Suited to both knowledge & task workers Desktop  In-built high availability, security, scalability, mobility and manageability  Consistent and efficient bandwidth utilization  Shared Desktop Experience delivered from a private or a public cloud  Lower TCO, friendly licensing policy and high server density as compared to DV Hosted Shared  Best suited for task workers Desktops  In-built high availability, security, scalability, mobility and manageability  Consistent and efficient bandwidth utilization  Shared Application Instance delivered from a private or a public cloud Application  Best suited for applications with some client footprint Virtualization  In-built high availability, security, scalability, mobility and manageability  Consistent and efficient bandwidth utilization  Lowest TCO Thin-clients  Best suited for thin applications with personalized device experience 17
  • 18. … AND USES A WIDE RANGE OF CLOUD TECHNOLOGIES IN ITS SOLUTION Elements of Technology Pieces Used Products System Design Authenticating, Authorising and Auditing Microsoft Active Directory, RADIUS, LDAP Security Image Management McAfee, Altris, Microsoft System Centre Network Topology Managers Checkpoint, CISCO XenApp, XenServer, VMWare vSphere, Windows 2008 R2, Hyper Hosted Shared Desktops V etc Desktop Hosting XenServer, VMWare vSphere, VM View, Citrix Zen Desktop, Hosted Virtual Desktop Microsoft RDP client Thin Clients Wyse, HP etc Compatibility Application Virtualisation VMWare ThinApp, Microsoft App-V, XenApp Management Servers VMWare vCentre, Citrix Management Console, Microsoft SCM Management Multifactor Authentication Portwise IT 360, Syslog Servers, RDBMs, Citrix EdgeSight, HP Open View, Monitoring SNMP and Syslog based Monitoring tools eGInnovations, Open source Applications Mobility Remote Gateways Citrix Secure Gateway, Portwise, CISCO RAS, Microsoft RAS Help/ Service Desk Web based tools Managed Engine Service Desk, Bespoke applications Storage SAN, NAS, DAS NetAPP, EMC, DELL, FUJITSU, HP Datacenter Blade Technology DELL, HP, CISCO Infrastructure 18
  • 19. CONTACT US Vrinda Walavalkar (Sr. Vice President – Marketing, India) vrinda.walavalkar@anuntatech.com Manvinder Sandhu (Vice President – Sales, India) manvinder.sandhu@anuntatech.com Richard Marsden (Vice President – Sales, Europe) richard.marsden@anuntatech.com INDIA - 91-22-6703-5783 UK - 44-(0)-7557-973463 19
  • 20. THANK YOU 20

Hinweis der Redaktion

  1. Siva: Technology OEMs : Are they best described as hardware or software providers?Is the description of what SIs do accurate? Should Rope In be substituted with Co-ordinate for example?What is the difference between Technology OEMs and pure-play VDI Players? Is this a recognised category/terminology? Should we substitute pure VDI players with Gartner’s Cloud Services Brokers Instead?
  2. Siva-Jaydip: Who are pure-play VDI vendors? Shahnaz: Facility Management needs to be changed to Desktop Vendors.
  3. In number of clients: 20 refers to Firstsource clients where all provider is counted as 1 client, all collections is counted as 1 client. Point to consider is that the more clients you show, the smaller each client appears in size. End-points under management needs to be sorted out. What I have from Siva and what we have so far been claiming is open to discussion.
  4. I suggest we split this slide into two slides with the benefits put on a separate slide so that we can dwell on each of these and provide more granularity on the benefits. So for example the next slide illustrates the IT management benefits.We could create a similar slide on Key end-User benefits & Business Benefits slide listing the various parameters where we make a difference
  5. We are already doing virtualization and Thin clients. What value add you will bring in?Our Answer: During the initial phase of the engagement model we spend time with the clients to understand their IT environment. Based on the complexity and need of the users we categorize them to various profiles. Also we measure the maturity index of the current technology deployment at the client premises and suggest steps to improve them or manage. If the client has got a well established application delivery setup we offer them the complete end-to-end management service in which we will deliver the SLA’s consistently. This would avoid clients to deal with various OEM’s and manage the complex application performance issues.
  6. We are already doing virtualization and Thin clients. What value add you will bring in?Our Answer: During the initial phase of the engagement model we spend time with the clients to understand their IT environment. Based on the complexity and need of the users we categorize them to various profiles. Also we measure the maturity index of the current technology deployment at the client premises and suggest steps to improve them or manage. If the client has got a well established application delivery setup we offer them the complete end-to-end management service in which we will deliver the SLA’s consistently. This would avoid clients to deal with various OEM’s and manage the complex application performance issues.
  7. We are already doing virtualization and Thin clients. What value add you will bring in?Our Answer: During the initial phase of the engagement model we spend time with the clients to understand their IT environment. Based on the complexity and need of the users we categorize them to various profiles. Also we measure the maturity index of the current technology deployment at the client premises and suggest steps to improve them or manage. If the client has got a well established application delivery setup we offer them the complete end-to-end management service in which we will deliver the SLA’s consistently. This would avoid clients to deal with various OEM’s and manage the complex application performance issues.