1. Evaluation question 2
How effective is the combination of your
main product and your ancillary tasks?

2. A brief overview
 For this coursework unit, the main objective was to
produce a 5 minute short film on a genre of our choice
and a poster and film review as part of our ancillary
tasks.
 The importance of combining all three of the objects is
significant as it helps us promote our film to our target
audience and later to the wider population in visual
and text platforms.
 It was crucial that my poster and film review were up
to a high standard as it helps promote our film to our
target audience based on what I written and how I
have represented our film. Both of the tasks were
done of Photoshop CS5 and required a great deal of
creativity. Without this, our film would not have
attained any positive and even negative recognition.

3. How did I incorporate codes and conventions of
a family comedy into my ancillary tasks?

4. Fonts- Review
The title for our film Mix Up is
bold and large. I have
selected a simple font in white
to contrast against the
background of my review. The
size and boldness represents
the courage and significance
contained within the film. In
addition it also captures the
target audience/readers
attention-thus making them
wanting to read and watch the
The films tagline is positioned
film
below the title as it helps give an
idea of what the film might be
about. The style of the font is
same as the title except the size
is much smaller. This is because
I didn‟t want to give away too
much information about our film
as the title and tagline give
In enough of ityou will often find a quote
the review, already.
from the text which highlights the main
points(good or bad)about the film. In my
film review my main quote is positive. To
show that it is positive, I have chosen a
bright yellow colour. Yellow is often
associated with happiness, which is also
achieved at the end of the movie. The
italic font makes the quote stand out
more-thus reminding the audience again
why they should watch our film after
they‟ve finished reading the review.
The font I used to inform readers about
the magazine is in Franklin Gothic. I
decided to use this font as an inspiration
from totalfilms magazine.
The main bulk of my text
is in Times New Roman. I
used this font as an
inspiration from the
„Times Newspaper‟. The
font enabled me to make
my review presentable,
neat and professional .
Furthermore this font is
clear and simple than
other fonts which were
condensed and hard to
read. The color white
contrasts with my
background enabling
readers to read the main
points without difficulty.
For the verdict box I used
Calibri font. This font is
simple and yet important
as it gives a overall
opinion about the film
from a critic. The colors
of the font are a standard
red and white which
contrast each other thus
making the verdict stand
out and more noticeable.
The font is kept to a
standard size enabling
the readers to find it east
to read and also remind
them why they should
watch our film. The name
of the person who has
reviewed the film is
Times New Roman. I
decided to use this font
as using a different font
may make the magazine
untidy and

5. Fonts- Film Poster
The font I used to show the cast names is
Franklin Gothic Demi in bold. I used this font as it
is simple and easy to read. I originally planned to
use Bernard MT Condensed as I found it to be
more appealing however I change my mind after
receiving negative feedback from my target
audience quoting that it was “too condensed and
hard to read”. After giving various fonts a trial I
decided to go with Franklin Gothic Demi. At first it
wasn‟t as visible to the eye from a distance,
therefore I applied different formats to it e.g. Inner
shadow and bold. I also decided to use
alternating colours red and black as I presented
each names, this made it look more appealing to
the eye. I also used the same font and format for
our tagline but in a different size.
For the main title I used a combination of colours,
upper cases and lower cases. Although it may
seen informal, it depicts the significance
contained within the film as well as denoting the
title and the meaning of the film. The font I used
for the title is Tropicana by Marty Bee. I decided
to download this from Dafont.com as it wasn‟t
available on Photoshop CS5 and use it as it
explores the theme of Rastafaria which is the
main theme enclosed within our film. The
combination of uppercases and lower cases
reflects the ups and down in the plot.
To inform our target audience the release of our
film, I used the font Rockwell as it is bold and
attention-grabbing. I decided to change the colour
of the font to blue as it corresponds to the colour
of the hat/wig that the main character is holding,

6. Colours and Background I used in Film
Review
For the side bar, I decided to
use three colour schemes;
black, green and yellow. This
is because one of the major
themes in our production is
Jamaican culture. Our main
character Richard depicts
the culture and beliefs of a
Rastafarian this is
completely alien to the strict
eastern traditions of the
mother. Furthermore the
colours may also draw
attention of Jamaican
audience who may want to
watch our film. Lastly, the
colours are vibrant and
pleasing to the eye and often
the colour yellow is
associated with happiness
thus giving the reflecting
comedy genre.
I have used the colour red in
my review as it was an
inspiration from Totalfilm
magazine. It is the main
colour scheme of the
magazine and adds to the
aesthetic value of the page.
In the main review, I have
opted for the colour yellow to
draw out the main point of
the film. The bright colour
For the title of the film and
the main bulk of the text, I
used the colour white as it is
a simple and easy to read
against the contrasting
background. Adding up to
that, the colour white is
associated with innocence,
which is portrayed by the
mother who is a victim in the
film, by embodying this in
my review, the innocence of
the mother is reflected and
readers can build their
interest thus making them
want to watch our film.
The background of my
magazine is black. I have
opted for this colour as it is
unique and goes against the
conventional white
background of typical
magazines. This difference
may draw readers attention
as well as make it more
pleasing to the eye.
Although the colour black
isn‟t associated with the
family comedy genre, the

7. Colours and Background I used in my Film
Poster
In my film poster I have used the
colour red to indicate that there are
elements of romance and love in
the film. Although it isn‟t a
conventional colour for a comedy
genre, our film does have elements
of family love as well as anger and
temper in the film.
In the title I have used the colour
black and red. These two colours
are also reoccurring in my film
review. Although the mixture of the
two colours may be seen informal, it
depicts the significance contained
within the film as well as denoting
the title and the meaning of the film.
I have also used the same colours
in our tagline except I highlighted
two words that are paradox to each
other to create a dramatic effect.
The colour blue corresponds with
the wig/hat that the man is holding.
This makes the poster more
presentable and orderly.
Furthermore it is only used once,
this is effective as it reminds people

8. Images I used within my Film Review
For my review, I
decided to pick a
picture which
portrayed different
emotions as well as
show the main
characters
expressions. My final
picture shows the
transition of the
characters personality.
The anal retentive
mother who was
introduced to the
screen as a temper
woman transitions to
a happier woman in
the end where as its
the opposite for
Trevor.
I also picked a picture
which allowed the
readers to see the

9. Images I used within my Film Poster
In my poster I used the image of our main
character Trevor (Richard Campbell). I have
only decided to use half of the original
picture and in-cooperate it into the
background as it creates mystery. I have
decided to zoom into the image particularly
near the wig/hat, as it is significant to the
character of Trevor and through out the play
using Photoshop CS5. Furthermore it also
defines Trevor‟s personality.
When gathering pictures, I wanted Trevor to
turn around and hold the wig besides him as
I wanted to hide his identity. This way I can
create mystery and make our target
audience interested in our film. I also
experimented with different images however
when putting texts over them, they weren‟t
visible enough, even with a gradient. This is
mainly due to the mothers costume being
multicolour.
In addition to that, I have also used the an
image of the age certification for our film to
inform people who is suitable to watch our
videos. I have also used small icons of our
company logo, Facebook and twitter to
inform target audience how they can find

10. How did my film poster and review meet
the codes and conventions of a comedy
genre?
I decided to use bright colours
is my magazine review to reflect
elements of a comedy. I used
bright colours such as yellow,
green and red that are
associated with happiness and
laughter so that readers could
identify the genre straightaway
when flicking through the
pages. My image shows the two
main protagonists in our film
both with different expressions
and both very opposite to each
other. This may draw attention
of audience who are the same
ethnicity as the characters. The
image is also bright and
colourful therefore doesn‟t
challenge the conventions of a
family comedy genre. The
image also shows the main
conventions of a family-comedy drama. For my poster, the title font is different from the resthugging herI used.
protagonist of the font
daughter, but with cheeky
Tropicana (Font) is a stylish unique font which looks messy. This indicates to the audience that theafilm is a
smirk has two paradox‟s
comedy as it not a traditional standard font used for most films. The tagline of the film on her face, this indicates
that it is this) enabling
which creates humour and adds to dramatic effect (both my film review and poster have suitable for families
thus
readers to get an idea of what our film is about but without giving too much away. meeting the codes and

11. How did my poster and review help
our film to reach our target
audience?
At the bottom of the film poster, I decided to
add website links where our target audience
can visit to find out more information about our
film. I noticed that on most poster one of the
main conventions is adding website links at the
bottom of a poster. I added a link to the main
website of the film and two major social
networking sites Facebook and Twitter. The
ongoing advance in technology especially Web
2.0 enables people from all over the world to
watch our video thus allowing our video to be
reached to a wider target population. Through
viral marketing people can share our video and
give feedbacks about the film, this way we‟ll
know how to improve our work next time.
I also put a logo for the appropriate age
certification at the bottom of the poster to

12. Conclusion
 I believe that both my film poster and review work
well beside each other and help our final product
to reach its target audience. I think that the use of
fonts, colour schemes, images and layout mirrors
the concept of our film. For example, the use of
bright colours in my film review connotes that
there is some sense of warmth in the family hope
and happiness however the dark background
reflects on the mothers bad temper and
disapproval of everything about Trevor.