We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.

1. Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18
My World, My Mobile : It’s Highly Personalized !

2. Anubha Rastogi | VSB

3. • Mobile marketing is marketing that occurs over a mobile device, targeted at mobile
users.
• It leverages mobile devices to communicate and engage with consumers at any
point in the customer lifecycle, to drive brand value and demand for your products or
services.
• Mobile marketing unlocks powerful opportunities for marketers on a scale never
seen before. Unlike any other engagement and communication channel, mobile
allows marketers to reach larger audiences in a way that is more personalized and
real-time
• These devices bring communication, commerce, and interaction to a
whole new level. This creates tremendous opportunities for marketers.
• Emerging as the number one marketing platform
Anubha Rastogi | VSB

4. Anubha Rastogi | VSB

5. • Personal
• Targeted
• Scalable
• Immediate
• Actionable
• Portable
• Interactive
• Measurable
Create an emotional bond
between the customer & brand
• Easy to Use: Most interactions in one or two clicks
• Creates database: Consumers opt-in to receive offers
• Customizable: Limited only by creativity
• Instant Response: Coupons, links, and codes acted upon
• Strong Delivery: Messages delivered and read in < 24 hours
• Scalable: Can use several platforms, with room for growth
• Cost Effective: Cost of Entry in the $$$, not the $,$$$
Anubha Rastogi | VSB

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13. The main ways to integrate mobile into your marketing
mix include:
• Becoming mobile friendly with a mobile optimized
site
• Creating SMS/MMS texting campaigns
• Developing a mobile application (referred to as a
mobile app)
• Advertising on mobile apps/sites
• Participating offline using QR codes
• Designing campaigns that reach clients through
location based services like check-ins
• Search marketing: $33.3 billion, up 78 percent over the five-year period.
• Display advertising: $27.6 billion, up 152 percent.
• Mobile marketing: $8.2 billion, up 399 percent.
• Social media marketing: $5 billion, up 214 percent.
• Email marketing: $2.5 billion, up 63 percent
Anubha Rastogi | VSB

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15. Ways With Which
Mobile Marketing Will
Evolve
Mobile: Influencing Purchase Process
Mobile-friendly Websites
• Optimizing for Mobile
 No Flash & larger buttons (with spacing)
 Contact information in footer
 Map & driving directions
• Building for Mobile
 WordPress plug-ins
 Design in CSS (Handheld.css & iPhone.css)
 Dedicated website (m.company.com)
Anubha Rastogi | VSB

16. • Used to direct viewers to specific URL
• QR Codes (square)
• Digimarc Discover (embedded)
: 3
• Virtual Loyalty/Couponing Programs
• Utilize cellular, GPS, Bluetooth & NFC
technology
• Popular: Google & Facebook Places,
Foursquare
• Alt Platforms: Yelp! Mobile, GoWalla & Loopt
Anubha Rastogi | VSB

17. Anubha Rastogi | VSB

18.  Sponsorship
 Product Placement
 Branded Entertainment
 Requires Promotion
• Opt-in models provide a way for users to select the promotions they
wish to receive
• Some companies are experimenting with the idea of using Facebook
or My Space Web sites like communities around their products;
members join to receive promotional text messages from the
company, and they are also able to send messages directly to each
other
• Google’s Android platform allows for mobile phone applications that
include search-based promotions tied to Google Maps
Anubha Rastogi | VSB

19. #1 Mobile Payments/Pay by Phone
#2: Healthcare Choices by Phone
#3: Education on Mobile
#4: Govt. Gone Mobile
#5: Localization of Everything Continues
#6: Video & Chat With the Multitudes (and Siri)
#7: The Next Really Important Social Network,
And the Answer is….
Pay Now NFC. Near Field Communications
Anubha Rastogi | VSB

20.  Mobile Platforms (AdMob, Bango, Mobilytics)
 Analytics Platforms (Google, Omniture, WebTrends)
 Apps (Flurry)
 Integrated (Unica, Responsys)
Anubha Rastogi | VSB

21. • SMS Text Messaging
 Users opt-in: On your website or By texting a code & keyword
 Send specific special offers: Weekly or Monthly Specials
 Engage with the customer: Feedback / Surveys or Timed Promotions or Coupon Redemption
• MMS- Multimedia Messaging Service
 Picture, images, audio, video
 Tell a story, offer coupons with pictures, video, audio
• Email: Mobile email
• IVR- Interactive Voice Response
• Proximity Marketing
 Wifi and Bluetooth
 Localized distribution of content to a mobile device
• Apps
 Sticky as prospects and customers download
• Mobile Ads
 Paid ads on mobile sites your target visits
• Mobile Web Sites
 Optimized for mobile devices, Auto detects users
 Serves branded content
 Enhances users experience
 Builds customer database
 Serves as the entry to your sales funnel
Anubha Rastogi | VSB

22. •Special Web Promotion
•Search Engine Marketing
•Broadcast to existing lists
•Social Media Channels
•Blogs & Forums
•Location Marketing
•QR Coupon
-POS/Register
-On receipt if capable
-At entry & exit locations
•Existing direct mail campaigns
•Flyer insert / collateral
Online Offline
•Be Collaborative
•Define Strategy
•Find Call to Action in the App Or Hold on Build
•Determine Audiences in Advance
•Use Metrics
•Do Targeted, Intense Promotions to Drive Up Usuage
•Experiment with Other NEW social paths
•Hyper Local is Useful so Leverage
Anubha Rastogi | VSB

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