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Coca Cola Life
1.
New Paradigm Marketing Plan
for
2.
- Low sugar
Lo calorie cola - Sweetened from natural sources
3.
Market Research - Primary
research - perceived value, consumer behavior & demand
4.
Competition - Monopolistic market -
competition with soft drinks especially Pepsi true
5.
Target Market - Health
conscious people - people who want same taste as regular coke Location - City/Urban areas
6.
7.
8.
THANK YOU For Listening. ANY
Questions?
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