It is never too early, or too late in your scientific career to start to build a profile as a scientist. The web has revolutionized the manner by which we can represent ourselves online by providing us the ability to expose our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. While research scientists are primarily still measured by their contributions to science using the classical method of citation statistics a number of freely available online tools are now available for scientists to actively manage and develop their online profile. This is particularly important at a time when alternative measures of contributions to science are being developed – the so-called world of AltMetrics. This presentation will provide an overview of the myriad of tools available to you at any stage of your career. The workshop will take you outside of the world of Twitter and Facebook into the social networking tools for scientists. The workshop can be as interactive as you wish it to be so bring along your computer and hopefully during the presentation and discussions you are actively visiting, registering and seeing the value of the various sites in terms of enhancing your online profile. The resume of the future will likely be a summary of your activities online.

1. How to Build an Online
Profile as a Scientist
Antony Williams
University of Oregon, April 24th
2013

2. AltMetrics via Plum Analytics

3. Usage, Citations, Social Media, Etc

4. Detailed Usage Statistics

5. Visibility Means Discoverability
• Does a Social Profile as a scientist matter?
• You are visible, when you share your skills,
experience and research activities by:
– Establishing a public profile
– Getting on the record
– Collaborative Science
– Demonstrating a skill set
– Measured using “alternative metrics”
– Contributing to the public peer review process

6. The world of the online CV
• CVs and resumes are mainstream
– Re.vu
– LinkedIn Profile
– Your blog page
• Remember Google represents your activities
and can represent your CV too….

7. http://re.vu/AntonyWilliams

8. CAUTION! Separate Personal from
Professional
• We all know the stories of the “pictures that
shouldn’t have made it online!”
• FaceBook is probably best kept “personal”

9. Scientists are “Quantified”
• Scientists are quantified
• Stats are gathered and analyzed
• Employers can find them, tenure will depend
on them, and these already happen without
your participation
• Scientists Impact Factors, H-index and many
other variants.

11. How you can be Quantified…

12. ResearchGate

13. The Alt-Metrics Manifesto
• http://altmetrics.org/manifesto/

15. Your Profile as a Scientist
• If you are an active scientist – i.e. already
published, active researcher, generator of data,
early, mid- or late career there is lots to do!
• If you are a junior scientist the benefits of
investing time now will provide a strong
foundation for your future!
• So what do I do??

16. Maybe you should be a brand?
• If you are going forth into the social network
adopt a “brand name” throughout the network
• Search Google for your “brand name”
• Choose a unique brand or be yourself
– BRAND: Collabchem, ChemConnector
– YOURSELF: egonwillighagen, joergwegner

17. Branding: I am ChemConnector

18. • Persistent unique digital identifier
• Integrates to workflows such as manuscript
and grant submission
• Supports automated linkages with your
professional activities
Enabled by

19. An Online Profile
• Methods of sharing science online include:
– Wikis or blogs
– Slideshare for presentations
– YouTube for videos
– Flickr, Wikimedia etc. for images
– ChemSpider for chemistry
– GoogleDocs for data
– Google Scholar Citations for citations
– Microsoft Academic Scholar for papers

20. Blogs are for Stories and Detail
• A blog is your voice
• Communicate and engage the community
• Ask for help, share your skills, collaborate
• Blogging, in general, is your most important
voice in the social network.
• Commit to a position and be honest
• They can be free or paid – I use Wordpress

21. Wikipedia
http://en.wikipedia.org/wiki/Antony_John_Williams

22. ScientistsDB
http://tinyurl.com/7cqylsp

23. ScientistsDB
• Write your OWN article on ScientistsDB
• It is a community-policed site but it is “your”
page
• An article, once approved by the community,
can, in theory, be moved to Wikipedia if you
meet the notability criteria
• All content is licensed under standard CC-BY-SA
3.0 licensing provided by Wikipedia

24. Are you a-tweeting on Twitter?
• 140 characters to connect and communicate
• Use your “brand name” on Twitter – it has high
frequency here…
• Greatest value for me – bite-sized nuggets into
information of interest and leading people into
information I wish to share including my posts,
my activities
• Faster responses than email commonly!

25. Are you LinkedIn Yet? You should be
• LinkedIn for “professionals”
• Expose work history, skills, your professional
interests, your memberships – your profile WILL
be watched!
• Who you are linked to says a lot about who you
are. Get Linked to people in your domain.
• Professional relationships rather than just
friendships. FaceBook-it for friends

26. LinkedIn
http://www.linkedin.com/in/AntonyWilliams

27. Are you sharing your slides online?
• Slideshare to host, expose and share your
presentations, publications, posters and
videos (subject to copyright you might have
transferred!)
http://www.slideshare.net/
• Register for an account and retain your
branding! Keep your online brand consistent

28. Upload and Add Details
• Edit title, add tags, add “abstract”, choose
category
• Select checkbox for allow/disallow file download

29. SlideShare

30. Social Media Tools Feed Each Other
• Plugins and connectors integrate your
activities across the social media platforms
– Expose your Tweeting and your Slideshare
presentations directly on LinkedIn.
– Plug-ins allow your tweets and presentations to
be automagically displayed on LinkedIn

31. From Slideshare Into the Network

32. Add Applications to LinkedIn

33. Places to Share Videos
• There are other sites for you to share your
videos online as a scientist
– YouTube
– SciVee
– Vimeo
– Slideshare

34. Be Aware of Licensing
• Your blog, your YouTube video, your
Slideshare, presentations, your Flickr photos,
all represent your creative work
• Use licenses to protect and share your work
• Creative Commons licenses are recommended
• Be aware of copyright transfer and what rights
you give away

35. Share/Manage Your Publications
• Where do you “manage your publications”?
• Share your “activities” with the community
• My publications/slides/videos are my CV on
– My Blog
– On LinkedIn
– On SlideShare
– On Researchgate
– On Academia.edu

36. Academia.edu

37. And Mendeley
http://www.mendeley.com/profiles/antony-williams/

38. My Google Scholar Profile

39. My Co-author Graph on MAS..

40. Share Science!!! Not Just Yourself
• Become a community contributor to science
• Share your expertise in the new world of
openness
– Share your Open Source code
– Share your data and your model
– Share your Figures
– Contribute to Wikis – Wikipedia and others
– Become an Open Notebook Scientist

41. ChemSpider SyntheticPages

42. Deposit, Curate, Annotate
• Comment on Wikipedia
• Write articles
• Deposit compounds, spectra, data
• Have a scientific presence online – you likely
have one anyway…
• You will be measured

43. Thank you
Email: williamsa@rsc.org
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams