1. Front Cover Comparison

2. Front Covers

3. NME

4. NME – Nov 2011 – Arctic Monkeys
The design is done using a
Masthead: capitalised, bold, red sans serif
typeface – This looks laid back
but controlling and professional.
The Masthead used on the front cover of the
magazine is the typical NME masthead that is
usually used for NME magazine.
The NME has no visible strap line on this
issue but different ones appear on
“seasonal” issue and certain special issues
that are produced.
The masthead is found in the top left hand corner of
the magazine which is the typical placement of the
magazines mastheadNew Musical Express NME
NME stands for: which can be seen in these
examples:

5. NME – Nov 2011 – Arctic Monkeys
The sell lines on this issue of the NME magazine
Sell lines: come in three different types.
The first example is the most commonly used sell line and this is the
main story sell line and the three minor sell lines that are underneath
it.
The main story headline dominates the majority of the front
page spread and has three parts to it. First there is a quote
which is wrote in the same typeface as the masthead but in a
smaller font and in white instead of red. Then there is a smaller
italic red strap line in a smaller font followed by the main cover
articles name which is “Arctic Monkeys” in a very large font size
which is fully capitalised and is also a different style to the
mastheads type face although it is similar due to its colour and
capitalisation. This new type face is serif.

6. At the bottom of the magazine there
are also a plus section which names
other artists featured in the magazine.
This shows the magazine relies on
quotes and name drops to use as sell
lines
Below this is three minor articles named
which can be also classed as headlines.
Each one of these takes up a third of the
front cover and has a dramatised
heading which is in the same style as the
text reading “Arctic Monkeys” and
underneath this there is a short summary
of the piece is the same style as the
quote from the main cover story

7. The second type of sell line is a red box in the
top right hand corner of the magazine labelled
“the next big comebacks” in a small white
typeface which has the first letter of each word
capitalised. There is then two titles in this box
which are in a black typeface which is identical
to the mastheads. Below each title there is a
quote which is in the serif typeface but in white.
Finally there is a piece of text which is in yellow
which does not fit into the magazines black, red
and yellow house style which is also in the same
style as the masthead

8. The final sell line of the magazine is
a puffball advertising “the top 20
dance acts on the planet. This is
done using a variety of the serif and
sans serif typefaces which the “20”
and “on the planet” being coloured
white and using stand out typefaces
to draw attention. The puffball is
also filled in red keeping with the
house style.

9. Mode of Address
Directly addresses the
Informal
reader.
Informal language
Strong use of dramatisation and
exclamation marks! e.g
“Drama queen!”
“Sicko!”
Uses a lot of quotes and article “Potty Mouth!”
overviews
Shows a laidback and chilled out attitude although values look
moral and secure

10. Cover Image
Shot of the main sell line – The Arctic Monkeys
Models all wearing denim (most darker shades) or leather.
Only props used are a pair of sunglasses.
Main colours: White, Blue and Black
Speaks to audience because the band are instantly
recognisable – face recognition
Mid close up shot used
Background incorporates colours of main
photo subject.

11. Puffs, Pugs and Kickers
Puff’s used in both circle and square forms to bring
attention to features in the magazine varying
from the main cover article.
Kickers used with variation of colour in text in-
between articles and also within anchorage for
articles.
Yellow used in one example to highlight
competition.
Pugs are not used.

12. Cover line
Anchorage directly underneath cover photo
and is the largest typeface on the front
cover meaning they are easily .
Use of quotes – entices reader
Brief overview – entices reader
Different colours used in text (see sell lines)

13. House Style
Colours: Red, White, Black
Sans Serif and Serif text both used
House style is laid back aswell as at the
same time being professional.

14. Rhythm

15. Rhythm - Sep 2012 – Stewart
Copeland
Connotation: Music related especially to drums.
The Masthead is bold, capitalised, sans serif and in a large
font located all the way across the top of the magazine
White on a dark background so it stands out although this
can change from month to month e.g
Masthead uniform and solid.
Examples of different coloured mastheads:

16. Strap line – “UK’s best selling drum
magazine”
Same typeface as masthead but in a smaller font
and not bold. Still capitalised with a kicker used
in yellow for “The UK’s” and “Drum Magazine”.
The strap line is placed across the top of the
magazine.
Strap line indicates the magazine is the one to buy
on its specialised music topic.

17. Sell Lines
The magazine has numerous sell lines of the front cover. There is the
main cover article, three puffballs and then an article advertised with
a photo and one without.
The sell lines are done using the same font as the masthead but with
variation in the font size and capitalisation. Also some words are
used as kickers with the text varying between white and yellow
The puffballs on the magazine are all done in a different colour and
style to make them stand out more and to punctuate their presence.
Secondary image added to the front cover to help sell an article on a
topic which had been as past cover story.

18. Mode of Address
The mode of address is this magazine is
plain and simple but indirect which gives a
formal and business like feel to the
magazine.
There is less dramatisation than NME
magazine but quotes are still used as
anchorage and to draw attention to sell
lines.

19. Cover Image
The main cover image is a full body shot of the
magazines main article Stewart Copeland.
The clothing of the model is bright and loud which
draws attention to the model as there isn't much
colour contrast.
Drumsticks are used as props but are positioned
so the model is almost in a welcoming pose
which will appeal directly to the reader.
The main colours are black and orange in the
background of the image but in the foreground
the bright colours of yellow, red and blue on the
models shirt create contrast

20. Anchorage of Cover Line
The main cover photo is anchored to text that is to the left
of it in the dead centre of the magazine.
The main headline of the anchorage is the same typeface
and style as the main cover article. The quote linked to it
is a smaller and different typeface and all of it is
capitalised. It is in yellow instead of .
There is also an article overview which is in the same style
as the quote but with the very important sell lines of the
article being kickers in yellow. There is also a yellow
block line around two sides of this making it even more
noticeable.

21. Puffs, Pugs and Kickers
Kickers are used thought the front cover of this magazine in
yellow to draw attention to the buzzwords of the articles
which are being referred to.
Puffballs are used to advertise the review section of the
magazine which will be a good source of revenue to the
magazine so its essential its well advertised. Also
competitions and the bonus CD that comes with every
magazine is advertised.
These all work well to attract attention to buzzwords and to
features of the magazine beside from the main cover
story.

22. House Style
The house style of the magazine is very formal
and business like.
The main colours are usually black and white with
a variation of other colours used in text to
emphasise certain aspects. In the case of the
cover of this edition it is the colour yellow.
The magazine is designed for drummers are this is
evident due to the choice of language and the
themes of the articles.