This document provides tips on how to make an impact on social media. It discusses setting up professional profiles on key platforms like LinkedIn, Facebook, Instagram, and Twitter. It emphasizes using a consistent brand name and professional photos. It also recommends posting engaging, value-added content on a regular basis, using relevant hashtags, and cross-promoting across networks to build your personal brand and draw customers to your website. The document includes lists of daily and themed hashtags for small businesses to utilize in their social media marketing.

1. IMPACT ON
SOCIAL
MEDIA
By Deaunna Mitchell
HOW TO MAKE AN
TIPS ON STANDING OUT FROM
THE REST
#ATSWeek

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3. Your social media profiles are very important to your business
and your brand. They are your first impressions and they can
make or break you.
Keep your business and personal social media pages separate.
This is very important. Also, be aware of what you post on your
personal page as well as your business page. Your personal
page is still a reflection of your brand as well as your business
page.
How To Make An Impact On Social Media
Setting up Your Profiles
Professional picture for your profile picture. If you don't have one,
make sure you get one, but put up your best professional
snapshot. Avoid anything that is not professional. If you look at
your picture and you think, "Oh, this is cute." or "this is a really
sexy pic." Do not post it.
Write your summary in first person. Be professionally creative
when writing these. Draw in your potential customer with your
words. Talk to them as you would want someone to talk to you.
Know your target audience (this is who you are writing to.)
Make your headline stand out! Again, be professionally creative.
Focus on your target audience. It's a search engine, so make
sure the verbiage that you use stands out when being searched.
Example: You own a landscaping company so incorporate that
into your headline and be creative: "Best Landscaping Company
in Texas. We make your lawn look like a Golf course." Use
keywords to make searching for you extremely easy. You don't
want to be difficult to find.

4. How To Make An Impact On Social Media
Keep your work history relevant. Don't out your very first job you
ever worked and it isn't relevant to what you're currently doing.
Make sure you have at least 3 skills.
Fill out as much of your profile as possible. Do your best to not
leave anything undone. This is greatly important.
When posting on here, keep it relevant to your company but make
sure your posts add value to the lives of those that stop by your
page.
Post your blogs here as well as updates on your achievements.
Include videos of talks that you've had, links to your books, and
any infographics you may have.
Include recommendations on your LinkedIn account. This also
makes tour profile extremely attractive. If you have someone
validating your work, them you will draw in more clientele.
When posting on LinkedIn, post at least twice a day. Posting your
blogs are very effective.
Responding to messages are very effective as well. You don't get
as many messages on here, so be proactive when corresponding.
Also, once someone accepts your invitation to join your network,
send a thank you and a brief description of you and what you do.
LinkedIn is for professionals, so you want to make sure that your
profile matches your brand. You want someone to look at your
linked in profile and be driven to reach out to you.

5. How To Make An Impact On Social Media
Make this separate from your personal page. You want someone
to focus on your company and not get lost in the dramatic traffic of
your time line.
Post a professional picture on here and you can use your logo and
graphics as well.
Put your website information on this page. Draw your audience to
your website every chance you get.
Facebook has several resources that you can utilize. I recommend
that you utilize them to the fullest.
If you have your EIN, submit it to get your page officiated. This will
help in validating your business to those that research and
understand what the check next to your name means.
Facebook has several tools available to businesses for marketing
purposes. Utilize these tools as much as possible.
Use your invite button and every time you get new friends on your
personal page, invite them to your business page. Once you get
an accepted invitation and they begin to follow you, send them a
thank you and add the link to your website to draw them to it and
your services.
When posting on your business page, you want to post during
peak times. So, early in the morning when people are waking up
and prepping for work. During lunch time when they browse and at
night when they are off and at home. In between these times, post
something that adds value to their lives.

6. How To Make An Impact On Social Media
Post something motivational or entertaining.
Don't let your profile sit. This does nothing for your business.
Again, make sure that all of your profile names match. For
branding purposes you want to make sure that you are easy to
find and that every thing lines up with your purpose and your
brand. Instagram uses your name and your user name for search
purposes. Don't make it hard for your audience to find you.
Use a professional photo as well on here. You can use your
business logo on here as well, but people like having a face with
the name. Do not import from Facebook. This will not import your
business page, but your personal and again, you want to keep
your personal and your business separate.
Make your bio interesting and explain what it is that you do! Use
keywords and make it interesting. Include the link to your website
again, you want to draw as many people to your website as
possible.
For contact information on your profile, use information that your
audience / clients will already have in their phones. This will also
make it easier for them to locate you. So, what ever number you
have given to your clientele, use that number when adding it to
your profile.
Don't start following others immediately. Pass this part up when
setting up your account. Have a few posts first so you can be able
to add value and draw people when you start following them.

7. How To Make An Impact On Social Media
Make sure to put your website information on your Instagram
account. There is an area where you can out that. You want to
make sure your audience/clientele is able to get to your
information directly.
When posting on Instagram, when using graphics, put contact
information on there as well as in your message.
HASHTAGS are more important than you think. When posting
utilize hashtags. This actually helps build your audience and your
following. You can combine general HASHTAGS with hashtags
specified to your project and what you are doing.
Share links to your blogs on here as well as anything else that you
have going on.
You need some sort of picture when posting on here, so make
sure you have graphics for the things you want to promote.
When you get followers, thank them for following you and do the
same. Don't be discriminatory. Just be mindful that you don't
want someone promoting adult products and you are a
motivational coach. It doesn't match and is not a good brand
look.

8. How To Make An Impact On Social Media
Again, make sure that you are using a similar name to sign up
with.
Use a professional photo for your avatar. Again, nothing "cute" or
"sexy". Professional shot.
When posting, you want to add value like all other profiles. You
want to give and not take. Then you can share your blogs and
post.
You can link your Twitter account to your business Facebook page
and what you post on there, automatically posts to your Twitter
account.
Twitter
The Biggest SEO Mistakes
Again, make sure that you are using a similar name to sign up
with.
Use a professional photo for your avatar. Again, nothing "cute" or
"sexy". Professional shot.
When posting, you want to add value like all other profiles. You
want to give and not take. Then you can share your blogs and
post.
You can link your Twitter account to your business Facebook page
and what you post on there, automatically posts to your Twitter
account.

9. How To Make An Impact On Social Media
The Biggest SEO Mistakes
When doing any marketing, research what you can and cannot do.
Google will kill you in a search. You don’t want to do the wrong
thing and your efforts are killed by rules that you didn’t know
about.
Short term tactics work well for a few months, think long term. In
thinking long term, don't use black-hat tactics. Use only white-hat
tactics. Black Hat – Aggressive and only focused on search engine
results. White Hat – Focused on a human audience. When you
focus on your audience, you will learn what they like and dislike
and this is important because in posting on social media, you don’t
want to flood your friends and your audience/clientele’s timelines
with things that they don’t like. You don’t want to get dropped as
friends or unfollowed because you are flooding timelines with
things that don’t grab the attention of that they don’t want.
Having low-quality content. Will push followers away from you.
You want high-quality content that reaches your audience. Again,
this is where your long term tactics come in and branding. Your
online presence is who you are in the eyes of the consumer. The
more content you have the better you will rank, but make sure
your content add values to your clientele/audience. You don’t
want to always post advertisements. You don't want to be like TV
commercials and always promoting but not adding value, so make
sure that you are on your audiences timelines as well.
Congratulate them on their success and "like" things on their
pages. Share things that you believe add value to you and your
other audiences and business associates. This will pull more
followers to you because you are catering to them and not just
trying to get something from them.

10. How To Make An Impact On Social Media
Personal Branding
Build your social networks and cross promote. Create
partnerships with companies that can help you and you them and
then use their platforms and their marketing to boost your brand
and vice versa. Business relationships are very important in
branding. You can’t do it alone and, if it is beneficial, another
company won’t mind helping you build if you are helping them
build.
Find Twitter tools that follow and then unfollow ManageFlitter.com.
This helps you with keeping your followers balanced. You don’t
want to look like a robotic account. You will lose your audience.
Popular blogs help brand and guest blog. Network with guest
contributors. Become a blogger. You are an expert in your field
so blog about what you know. This will pull a different audience to
you and it will stretch your brand across another aspect of social
media. This will strengthen your brand and strengthen you as an
expert in your field.
Writing a book is the number one thing to build a personal brand.
Write about what you know and this will also help solidify your
brand.

11. How To Make An Impact On Social Media
Content
Content Rules. The content on your social network sites does
matter. Content and social media do compliment each other. You
really can’t do one without the other. You need to have a strategy
before you began posting content on social pages.
Learn your social networks and what’s appropriate and what’s not.
Just like with your SEO, you don’t want to kill yourself because
you didn’t know. Make sure what you post is good for the BRAND.
Try to find a balance between the personalities behind the BRAND
and the BRAND itself.
You want to be personable.
Connect with your audience/consumers.
Manipulate your posts to benefit the BRAND. Post motivational
pieces and questions that will help you promote. Post famous
quotes or links to videos that inspire you. The business social
media is not your personal social media.
Show the fun side of the company and the employees. Become
more visual on social networks.
Tell a story.
Learn your audience. Learn what they like.

12. How To Make An Impact On Social Media
References
Book Recommendations
The Art of Social Media: Power Tips for Power Users
by Guy Kawasaki
Influence
by Bob Cialdini
The Power of Habit
by Charles Duhigg
Zero to One
by Peter Thiel

13. How To Make An Impact On Social Media
Hashtag Examples
Monday
#MotivationalMonday #MondayMotivation
Tuesday
#TransformationTuesday #TFT #TipTuesday
#TuesdayThoughts#TravelTuesday #TuesdayTreat
Wednesday
#HealthyHumpDay #WednesdayWorkout #WisdomWednesday
#WednesdayWisdom #WellnessWednesday #HumpDay
Thursday
#ThankfulThursday
Friday
#FollowFriday #FF #FridayReads
Saturday
#SaturdayNight
Sunday
#SundayBrunch #SelfieSunday #SS #SundayFunday

14. How To Make An Impact On Social Media
39 Daily Hashtags For Small Business Marketing
Monday
#MarketingMonday #MondayBlues #MilitaryMonday
#MotivationalMonday #MusicMonday #MondayMemories
#MondayMotivational
Tuesday
#TransformationTuesday #TrendyTuesday #TipTuesday
#TechTuesday #TravelTuesday– #TopicTuesday
Wednesday
#WellnessWednesday #WayBackWednesday
#WisdomWednesday #WorkoutWednesday #HumpDay
Thursday
#ThrowbackThursday #ThankfulThursday #ThursdayThoughts
Friday
#FearlessFriday #FlashbackFriday #FeelGoodFriday
#FeatureFriday #FashionFriday #FoodieFriday #FunnyFriday
#FitnessFriday #FollowFriday #FridayFun
Saturday
#SocialSaturday #ShoutoutSaturday #SmallBusinessSaturday
#SalesSaturday
Sunday
#SundayFunday #SundayRead #StartupSunday #SpotlightSunday
#WeekendVibes
Generally Popular
#photooftheday #loveit #selfie #instadaily #picoftheday #igers
#instacool

15. How To Make An Impact On Social Media
Themed
#Throwbackthursday #motivationalmonday
#transformationtuesday #followfriday #sundayfunday #mcm
Quotes
#quotes #quoteoftheday #qotd #lifequotes #motivationalquotes
#inspirationalquotes #instaquote
SEO
#marketing #googlesearch #webtraffic #optimization #content
#seo #seoproblem
Tutors
#tutoring #studentproblems #privatetutor #studytips #collegeessay
#ACTtutor #education
Author
#readthisbook #ireadforfun #bookoftheday #bestseller #bookworm
#nonfiction #readinglist
Pro Tip = Use hashtags for other popular books, stories & writers.
For example, #harrypotter, #thehungergames and #stephenking.
Social Media
#socialmediatips #communitymanager #smtips #smm
#contentmarketing #socialmediatips #goviral
Spritual
#spiritual #faith #believeinyourself #thankful #meditation
#innerpeace #calm
Branding
#branding #brandidentity #logo #logodesign #startuplife
#entrepreneurs #branding101

16. How To Make An Impact On Social Media
Life Coach
#seizetheday #certifiedlifecoach #dailyaffirmation #doer
#makeithappen #empower #productivity
Blogging
#newblogpost #newblogger #bloglife #instablogger #newpost
#blogspot #writer
Pro Tip = Add "blog" to the end of words that describe the topics
you write about. For example, #designblog, #decorblog and
#interiordesignblog.
Financial Services
#financialfreedom #priorities #lifesavings #retirementplan #income
#investing #creditscore
Productivity
#focused #overwhelmed #stressed #simplify #taskmanagement
#organized #todolist