1. ANTONIO (TONY) LICCIARDI
31 Manorhampton Drive, Etobicoke, ON
416-247-7366 licciarditony@gmail.com
Profile
A self-managed and result-oriented executive with extensive international experience managing large
scale projects in excess of 10 million dollars for multi-national corporations. Proven ability to create
synergy between sales, marketing, distribution and finance while providing management and technical
feedback to sales and marketing managers as well as customer care representatives.
Key Accomplishments
 Devised and implemented a long term strategic partnership with European telecommunications
companies for the opening of 16 retail locations catering to business customers throughout Italy.
 Management of multi-million dollar campaigns for various telecommunication corporations.
 Partner with sales and marketing offices throughout North America and Europe to implement sales
strategies.
 Exceptional people management skills with demonstrated ability to attract, retain, motivate and develop
talent.
 Proven ability to assume challenging roles and perform well under changing demands.
Competencies /Professional Strengths
Strong Business Acumen Team Development, Retention and Leadership
New Business Development Project Management
Articulate Communicator Proficient Computer Skills
Fluent in English and Italian Valid G Driver’s Licence
Areas of Expertise
Business and Project Management
 Working with corporations to review and manage their sales and marketing requirements.
 Manage campaigns from concept through to successful completion.
 Provide comprehensive advice, recommendations and perspective to clients on current
organizational activities.
 Collaborate with personnel to formulate project strategies and delivering customized solutions
to meet client requirements.
 Establish company goals and provide resources and support to employees to meet those goals.
 Create, implement, audit and revise standard operating procedures for each department.
 Facilitate or participate in project kick-offs and progress meetings; follow-up as required to
ensure orders are being implemented and completed on schedule.
 Coordinate responsibilities and follow up on action items with project team.
Client and People Management
 Develop, maintain and foster effective relationships with business clients.
 Define client needs and partner with internal personnel and clients to ensure needs are being
met.
 Create and ensure seamless implementation of processes and procedures for new and existing
customers.

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 Oversight of all aspects of hiring process (develop job profiles, select, interview and recruit
employees).
 Oversight of all aspects of staff performance (define job expectations, establish and maintain
open communication with staff, coach employees in setting goals, adjust assignments as
required, conduct performance evaluations, mentor sales managers, mediation of staff disputes
and handle employee termination).
 Orient employees to company policies, department procedures and operational standards.
 Provide comprehensive advice, recommendations and perspective to upper management on
current organizational activities.
Professional Experience
CGI Consulting Etobicoke, Ontario
Independently owned sales office specializing in outsourced sales
Owner
Responsible for developing a new business portfolio including bringing European companies to Canada
as “start-ups” in the telecommunications and IT industries.
LORTECH RUBBER INC. Brantford, Ontario
Gasket Packing and Sealing Device Manufacturers
Account Executive and Mechanical Technician
Responsible for generating and developing new business with mechanical engineering firms. Working as
part of a team for diagnostic checks and symptom analysis of gasket press operation.
MEDALION STRATEGY MARKETING S.R.L Rome, Italy
National commercial partner for Telecom Italia Spa and Vodafone Plc
President
Providing professional advice and guidance to senior managers at Telecom Italia Spa and Vodafone Plc.
Responsible for project budgets for materials, manpower and sub-contractors. Accurately estimate
material, construction and labor costs as well as project time skills.
GLOBAL IMPACT S.R.L Rome, Italy
Direct sales company focused on consumer products
Account Executive
Responsible for developing a portfolio of accounts through new business development. Create and
implement commission structure for sales force. Report business trends and area performance to the
CEO. Worked closely with marketing team to produce all sales literature required for the sales force.
GRANTON MARKETING INC Richmond Hill, Ontario
Independently owned sales office specializing in outsourced sales
Manager, Direct Sales
Education and Training
George Brown College
Construction Theory I and II
Michael Power St. Josephs High School
OSSD