(Case Study English) People and Technology-IndoorPlus RTLS and LBS

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Samsung Health care Smart Personal Coaching
▪ Samsung Electronics R&D Center
▪ Fitness Center for Employees
▪ Monitoring Person Workout Process
Habit
▪ Physical Status Monitoring
based on Location
Logging of Real-Time Location for members
Alert when Heartbeat is abnormal
❖ Deployed 102 Beacon Scanner & around 700
Wearable Beacons
❖ Distinguish 32 Virtual ZONEs with 2X2 meters
accuracy
❖ With Heartbeat info. and Location info. from
the wearable beacons and Beacon Scanners
in the Fitness Center for Samsung employees,
it provides monitoring service of Safety &
Quantity of Workout
❖ Provisioning of Smart Coaching Service
People Location & Physical bio sensor data tracking & monitoring

KOREA Hydro & Nuclear Power
For Worker Safety Control
▪ Korea Nuclear Power PoC for 3
months
▪ To check out the possibility
adoption of Employee Safety
Management in the Nuclear
Power construction site.
▪ Integrated Location Service both
Outdoor & Indoor
The internal blueprint to deploy beacon
scanner
The RTLS Test case performed by KHNP.
Test Executed 3 Times in Total
❖ 17 Beacon scanner + 50 beacon tag
❖ In the outdoor, tracking using GPS sensor, In
the indoor, using indoorPlus+ RTLS solution,
to track the current exact employee location
and check it out
❖ Target objective is Indoor 2~4m, outdoor
10~15m resolution.
❖ The Delayed Time is within 5 seconds
Indoor and outdoor seamless tracking

Korean Ocean & Fisheries Ministry
Intellectual Ocean & Fisheries Info. SystemCheck for passengers tracking
IoT equipment to be RFID + Beacon Combo Type
IndoorPlus+ Positioning Engine Process

Worker’s smartphone is locked based on RTLS location in the security zone
▪ Amore Pacific O-San Factory PoC
▪ Added Security Control at major
Gates in Factory for Overall
Admission Control of Factory
▪ Integrated with MDM Server to
control operation of
Smartphone(Automatic
Lock/unlock Control)
By using RTLS Geo-Fencing, Entrance Zone is recognized
and Controlling Smartphone of visitor via MDM
Server/App.
Two Beacon Scanners are install at
each Gate. One for IN, the other for
OUT
❖ The 2-weeks PoC performed with 22 beacon
scanners and 100 beacon tags.
❖ Double Scanner Installation at major Gates in
the Factory for Admission Control
❖ For Event of People IN, MDM Agent in the
Smartphone automatically launches and Lock
the Smartphone
❖ Success rate over 99%
Beacon
Entrance
Card
Visitor
Tracking History
Display
Current
Location
Distribution of
Beacon Card
Security
ManagerMDM Server RTLS Server
Entrances
Geo-FencingServer CALL
Device Lock

It collects various biometric data of trainees, identifies their location to prevent
desertion and conduct effective management of emergencies cases during training
such as health check, number of participant check.

What RTLS brings in the security model?
The key message is shift from point-to-point dot security to line- connected
security empowered by continuous location tracking.
Post-check
Tracking
Security
Main
Entry/Exit
Control
(Dot Security)
CCTV MonitoringCCTV Operation
CCTV Security System
Access Control Security based on RTLS
BLE TAG
attaching
Security
Dispatch
Send Security Guard
Identify a certain site anomalies based on
location tracking
Alarm when entering into
unauthorized area
Security
Restricted
area

With RTLS solution that recognizes the area of about 2 ~ 3m, you can quickly find
the location of the car you want from among over 3,000 cars.

E*mart tested the usefulness of the shopping flow trace through RTLS tag attached
to shopping cart and shopper’s smart phone tracking powered by indoor LBS. ( on
March 2016)

The most important aspect of the surging air cargo handling is the rapid freight up /
down to comply with the scheduled air time. Rapid location positioning and route
guidance systems for forklift can improve work efficiency by minimizing human
error.
RTLSServer Asset Tag
with
acceleration
sensor
<Pallet A> <Pallet B>

▪ Pusan National University Hospital is the 5th largest Hospital in Korea.
▪ Around 1,200 beds. 11 buildings, about 83,734 m2 size
▪ This hospital wants to provide more convenient services to visitors,
patients and staff and optimize their outpatient flow through buildings.
Customer & Objective
Challenges
HEALTHCARE
▪ Rapid expansion (new buildings) and changes in existing
constructions increased drastically the complexity of paths to
reach particular department or areas
▪ Hospital faced increasing people experience dissatisfaction as not
only visitors or patients but also even staffs sometimes struggled to
find their way.
▪ Complex IT legacy system could not be “disrupted” by new
application deployment
▪ Change planning process to acquire solid understanding of people
flows and bottlenecks before designing and implementing
construction expansion or layout changes.
Why selecting IndoorPlus+?
▪ Only IndoorPlus+ had proven working hospital reference for indoor navigation. (Kyunbuk National Uni Hospital)
▪ Only IndoorPlus+ could meet the accurate resolution requirements ( around 1.5m ).

Solution & Deployment
Results
▪ 400 beacons deployed
▪ IndoorPlus+ for Smartphone Solution + Analytic View & Mobile Web Legacy integration
▪ Integration with HIS (Hospital Information System) for Automatic check-in of outpatients
▪ Voice Navigation for visually impaired people (March 2016)
HEALTHCARE
▪ Improved visitors and patients experiences ( 31% up satisfaction index survey )
▪ Systematic use of people flow analytics to make more efficient reshuffles and department layout
▪ Increased staff productivity - Step by step automatic navigation guide (with location and push system) reduced
about time spent by staff to 19% of staffs time to guide visitors (NOT CLEAR 80% or 20%???)
▪ The PUSAN Hospital continue to be ranked among best innovative leader with IT/Healthcare innovation
https://www.youtube.com/watch?v=eVChC5SPFvE
Heat-map for flow of
human traffic in hospital
Around 1.5m accuracy
Within 1 sec delay
Presence & Navigation View of
Smart Phone App

▪ THE SHILLA is a subsidiary company of Samsung Group.
▪ It operates 22 fitness centers of Samsung Group dedicated to Samsung
employees only.
▪ Samsung Healthcare Smart Personal Coaching System aims at providing
employees for personal coaching fit for health information with
automatic calculation of training time, health medical check-up info
integration, and nutrition guidance, ….
Challenges
▪ THE SHILLA can gather all of information of
employees from their cafeteria purchase, annual
check-ups, and other data sources. However, they had
little to know information about daily training,
exercise data from employees.
▪ THE SHILLA tested RFID, UWB technology with no
great result. So finally, they decided to outsource the
development of location-based automatic gathering
personal training in Fitness center on Jan 2015.
▪ However, 6 months later, the outsourced development
show poor results with only 40% accuracy reached
with 2*2 meter zone detection.
Accumulated People’s Real Time Location Data Can be
converted into Training Data.
It needs beacon wearable band + beacon scanner.
HEALTHCARE

Results
IndoorPlus+ RTLS Dashboard
in Fitness Center
Why selecting IndoorPlus+
▪ Immediate results demonstrated with a paid PoC (Proof of Concept) during one month on July, 2015: without any
tuning, IndoorPlus+ recorded immediately 75% accuracy.
▪ After 2 weeks tuning, IndoorPlus+ reached 95% accuracy with 2*2 meter .
▪ Because location accuracy is critical for training data gathering, IndoorPlus selection was immediate based on
comprehensive results.
▪ 800 Wearable beacon + 80 beacon scanner
▪ IndoorPlus+ RTLS Solution & Legacy integration
▪ Additionally, Heart Rate Monitoring Band will be
deployed on Mar, 2016 by Samsung LSI.
▪ 32 Exercise zones (2m*2m) monitored with precise
accuracy level.
▪ Personal Trainer gets daily checks and data to perform
detailed on-line coaching.
▪ The monthly subscription training programs were sold
within 15 days compared to a previous achievement of
only 60% of maximum capacity.
▪ THE SHILLA collected more than 35K USD/month per
at this 1st fitness center, comparing with other area. It
expects more revenue after expanding this system to
other 21 fitness centers.
https://www.youtube.com/watch?v=4FPlBcJ3JKE
HEALTHCARE

▪ THE SHILLA Duty Free Biz is the 2nd largest Duty Free Biz group in Korea.
Total 5 including 1 oversea sites to cover not only Korean but also Asian.
▪ THE SHILLA wants to integrate on-line shop to off-line shop with Omni-
Channel marketing biz .
▪ The main IT leveraging point to meet this objective is how to locate the
shopper's location as exactly as they can , and how to integrate these
location data with internal legacy data.
Challenges
O2O Marketing
▪ DUTY FREE business is growing rapidly due to the
economic growth of China . Competition is fierce.
▪ On-line shop’s revenue is growing fast. However, due to
the duty free shop’s characteristics, all of purchased items
should be delivered at Off-line shop.
▪ Integration point between On-line and Off-line is the one
of the most important part of marketing.
▪ On-Line interested items should be directly promoted to
shoppers if he or she stays in front of a certain “BRAND”
for a long time.
▪ The special coupons should be pushed into the Smart
Phone app, based on previous purchased items and other
CRM data when a user is staying around a certain brand
or a category shop.
Current Location
Basic: Gender, Age, Nation
CRM: Purchase history,
interests
Geo-Fencing
Influence Visitors at
popular places
nearby Duty Free
Shop
Provisioning of
Personalized
Coupon
Hotel Shilla Duty Free Seoul
Branch
Provisioning of Path to Duty Free Shop at Entrance of Airport

Results
▪ 300 beacons deployed at two districted areas
▪ IndoorPlus+ for Smartphone Solution + Geo-fencing Event Push & SAP ERP Legacy integration through EAI
▪ Micro Location Based event coupon, Shopper’s location tracking, Mobile Self Check Out Purchased Service, Timely
Push Services not to miss purchased items. Various additional integrated services launched on March, 2016
▪ System Grand Open on Mar 2016, but Expects at least 5% purchased rates up based on location marketing
On/Off Integrated Personal Coupon Based on
Location
Tracking of User’s
Interest based on foot
logging
Mobile Self Check Out through QR Code
O2O Marketing
▪ High Resolution to distinguish Not just a Category ( such as Cosmetic ) location resolution But a particular brand or
item ( such as ARMANI, Swiss Watches )
▪ Capability to meet 2~ 3 meter or even in a certain place 1 meter exact resolution is mandatory with SmartPhone
app

Challenges
O2O Marketing
▪ Revitalize tourism business with innovation based on ICT technology.
▪ Build and leverage information system satisfying Small Businesses, Tourists , and local people in Jeju
▪ Though it doesn’t need the highest resolution, this site wants to leverage scalability and high capacity of beacon
management and field-proven deployment know-How of IndoorPlus+
▪ Jeju Island is the largest island off the coast of the Korean Peninsula and
one the most famous place in South Korea where every tourist wants to
visit.
▪ Small shops in the island wanted to leverage tourism and in particular
tourist location to engage in promotion & marketing
▪ Around 500 member stores under contract and started
▪ IndoorPlus+ for Smartphone Solution & Mobile APP integration
▪ Android and IOS App development performed by a strategic partner in Jeju Island.
▪ CMS(Contents Management Systems) are developed and integrated with IndoorPlus+

Results
O2O Marketing
▪ Service launched as of Jan 2016
▪ Launching WeChat integrated service as of Mar 2016
▪ Provisioning of Back-End Contents Management System for Marketing
contents delivery
▪ Versatile system enabling various Campaigns according to different and
specific situation of Small Business
Optimized Beacon
Installation at Small Business
Marketing Contents Push based on
Location and Personal preference
Provisioning of Accurate Location
information by using both Beacon and GPS
Contents Management System
Screen Shot

Introduction
Why IndoorPlus+? & Summary
▪ Service integrated with
WeChat(More than 1 billion
downloads)
▪ Using Beacon sensor with WeChat
▪ No additonal app. download
required
▪ Pilot IOT project targeting
Chinese tourists
▪ Optimized for users who experienced
with Share features at WeChat
▪ Overcome of hurdles of app.
download, distribution and expansion
▪ Optimized path for delivery of various
existing contents for Chinese Tourists
▪ Proved availability of highly accurate location-bases services based on HTML5 without app. download, by using multiple
WeChat APIs.
▪ Maintaining the core technology of precision positioning of IndoorPlus + even after integration with existing
independent technology/service.
2) Recognition
of the service
seeing poster
1) Introducing service via
Poster at stores.
3) Shake 4) Delivery of
coupons/inform
ation
5) Use of
info./Coupon
Using Beacon sensor
Integrated with WeChat
Encouraging local
tourism
Effective marketing tool
for small stores
Using Chinese familiar
O2O Service
Optimized user
experience
O2O Marketing

O2O Marketing
Introduction
▪ 1st reference for IndoorPlus+
▪ Indoor Navigation using Beacon
▪ To be upgraded to V4 in year 2016
▪ Turn By Turn Indoor Navigation
▪ Auto-Ticketing service
▪ Intellectual Treatment Waiting
Information Service
▪ Provision of various information about
the hospital including location
▪ Auto-Balance calculation for parking
fee
▪ Proved stable accurate navigation service with Beacon Technology
▪ Very 1st reference in Korea for BLE4.0 service

O2O Marketing
Introduction
▪ Verified stable service in
construction mostly made of steel
▪ Integrated with legacy tourism
service, Tong-Tong Tour
▪ Integrated with 3D MAP
▪ Find my location
▪ Indoor Pathfinder
▪ Additional information at each POI
with movies, pictures and tests
▪ Enabling multiple pass stops in
navigation
▪ Showed superior performance than legacy LBS engine from Global Top level Indoor LBS engine. (i.e. Senion Lab)
▪ Verified smooth (i.e. no down graded delay) working with 3D MAP

▪ Coex is the 1st famous Convention and Exhibition Center located in the
center of Seoul.
▪ Exhibition Area 36,027m2, established in 1986
▪ Holds more than 200 exhibitions a year
▪ Wants to deliver more intelligent, convenient, and useful pre-and after
exhibition related marketing tools to both exhibitors and attendants
Challenges
Convention
▪ Exhibitors always wants to check the booth Return On
Investment.
▪ The Organizer has to find out value-added services that can be
provided according to the needs of exhibitors.
▪ Offering exhibitors findings on the total number of visitors by
exhibit spots, and visitors engagement levels.
▪ Map visitor footfall and movement flows to determine popular
booths and better management exhibition spaces for maximum
ROI.
▪ Provide visitors with convenient mobile app to deliver the best
user experience.
▪ Both exhibitors or sponsors want to target Ads to the visitors, as
they are well targeted users. (not anonymous users through
internet)
▪ The standard booth is around 3m*3m cube. To get visitors interest, at least this resolution has to be provided by
location positioning system with stable and constant performance.

Results
▪ 1200 beacons to cover major 4 exhibition Halls.
▪ IndoorPlus+ for Smartphone Solution + FootFall
Tracking log per booth
▪ User Smartphone application, Big data analysis
integration with other 3rd party vendors under the main
System Integrator
▪ Track and history management with Open API to
compare previous and next same exhibitions
▪ In Q4 2015, total 10 exhibitions and around 170,000
people tracking was successfully done.
▪ Recurring Visitors detection rate is measured
▪ Visitors Satisfaction index is 34% up due to Free-Pass
and other convenient features
▪ After successful launching, in 2016, total 47 exhibitions
are already reserved to use this system.
Auto Tagging at Booth
Interest Analysis by
Tracking Visitors
Open API Platform
for logging of history
management
Integrated with Exhibition App
Convention
Screen Shot through Big data Analysis

▪ 15 years old. Professional baseball team home stadium.
▪ Provide various custom services for their fans
▪ To populate Sports Marketing based on user location detected by beacon
technology.
Challenges
SPORTS
▪ Increase Loyalty from sport fans of Eagles pro-baseball
team.
▪ Innovate to create greater User experience than
traditional legacy Fan Services, combining location
based information with real-time game status
▪ Creative Sports Marketing would be the essential points
to keep Royalty.
▪ Accurate 3~5 meter space resolution according to the
seats arrangement
Fan Bot : the world 1st Robot to do cheer in Stadium
One of Creative Marketing case

Results
▪ 640 beacons deployed
▪ IndoorPlus+ for Smartphone Solution + Analytic View & Mobile APP integration
▪ Total 9 detailed applied services based on IndoorPlus+ provided features (Special Game notification push before
Game start, indoor Navigation, Seats Upgrade, Delivering Special Events based on User location during Games,
Special Target Ads fits for Game Status, Welcome and Good-Bye introductions, etc…)
SPORTS
▪ In 2015, Increase Mobile Traffic for Official Team App (fourfold increase)
▪ In 2015, Participation Rate of Fans for promoted events are around 43%
▪ In 2015, Accumulated 640,000 Target Advertisements reached Fans
▪ Based on 2015 performance, in 2016, 2 new services are planned now
including Order & Delivery based on user location
https://youtu.be/3DZLymttuG8
Introduction video for Pathfinder to Seat
Accurate level 1.5m
Marketing according to status of the Game
(Homerun, Strike-Out, Home-Steal, etc) Path Finder to Seat/Scratch Coupon
Event for Fan During Game
Event
Sent
Fans
Part
icip
ants
Selected

▪ AmorePacific is the largest Cosmetic Company of Korea (US$ 4 Billions revenue
in 2015). Growing success of its products in Asia.
▪ Improve Entrance Controls of factory to increase the protection of
confidential information
Challenges
Security Management
▪ With many people such as employees, visitors, and sub-contractors having access to the factory, risk of security
breach and compromise of confidential information is increasing.
▪ Though this company has built MDM (Mobile Device Management) System to control and prevent any leak from
Smartphone’s camera, internet, and others, it needs some automatic Lock & unLock system to maximize its
efficiency according to Gateway Entrance.
▪ The requirement of this factory is
▪ Lock SmartPhone within 5 seconds, and 100% without failure whenever the people enters into Gateway
▪ unLock SmartPhone after 10 seconds when people leave from this Factory.
▪ IndoorPlus+ is well known with the Blutooth based RTLS solution in Korea with strong performance and reliability -
▪ The project decision makers were impressed by references like Samsung Healthcare System and validated the
solution was performing really well.

Results
▪ The 2-weeks PoC was successfully performed with 22 beacon scanners and 100 beacon tags.
▪ IndoorPlus+ for RTLS Solution & 3rd party MDM(Mobile Device Management) integration
▪ Whenever detecting any employee ID card (that emits beacon signals), it delegates MDM API server to lock the
matched SmartPhone with employee number. ( Employee ID Card or Visitor ID Card)
▪ The success ratio to lock SmartPhone with real field testing shows an impressive 99,99% exact detection rate.
▪ After 2 weeks successful PoC, the commercial contract is under negotiation
Utilizing the geofence feature of IndoorPlus+ RTLS, it detects the gateway zone. Whenever
people enters in, the MDM server integration will be activated and SmartPhone will be
locked.
The blueprint to deploy the beacon
scanner in PoC
Beacon ID
Card
Visitor
People
Tracking
Crrent
location
register
Security
Admin
MDM Server RTLS Server
Gateway
zone
Detect
GeofencingCALL
Smart Phone
Lock
Security Management

▪ Korea Nuclear Power PoC for
3 months
▪ To check out the possibility
adoption of Employee Safety
Management in the Nuclear
Power construction site.
The internal blueprint to deploy beacon
scanner
The RTLS Test case performed by KHNP.
▪ 17 Beacon scanner + 50 beacon tag
▪ In the outdoor, tracking using GPS sensor, In
the indoor, using indoorPlus+ RTLS solution,
to track the current exact employee location
and check it out
▪ Target objective is Indoor 2~4m, outdoor
10~15m resolution.
▪ The Delayed Time is within 5 seconds
Safety Management
PoC Scenario

Wearable IoT device to Passengers
IndoorPlus+ Server Engine Process
PoC Scenario
Safety Management
▪ Korean Ocean & FIsheries Ministry invests in R&D to improve Ship
Passenger’s Safety with real time tracking.
▪ In case of sinking crisis, iits safety rescue team knows the exact location of
passengers and increase drastically the possibility of rescue.
▪ P&T won this PoC & ISP Contract as the company to perform with the
Consortium on Jan, 2016.

Fortune 500 companies, HQ in Paris, overall 60,000 Staff
Industry· Medical Gas, Tech, Service Global leader
▶ NDA & PoC

Located in Swiss
Total 250 beds
Track Elderly people + Asset + Staff
Cloud based solution
▶ Cloud Based SaaS Screen Capture

Video itself is 4x speed real time checking. It is a system that keeps track of the
position of people exercising in real time to understand what exercise they are
doing
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Main Features
https://www.youtube.com/watch?v=4FPlBcJ3JKE
Samsung Healthcare Fitness Center

Video itself is 4x speed. Access control and Security check based on each workers’
real time positioning. It alarms if some people enters into unauthorized area for
access control
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Main Features
https://www.youtube.com/watch?v=K0zDFapgS8E&t=122s
Access Control - Hyundai Data Center

Hospital itself has been the important site for RTLS. Thanks to smartphone
features, Hospitals start to leverage RTLS and indoor LBS together with to
improve productivity and customer satisfaction. Check it out what happens!
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Main Features
https://www.youtube.com/watch?v=0sA1f4_4kj4
Smart Hospital Solution Introduction

Smart warehouse is always demanding to check where assets are. Moreover, if
the time for loading and unloading assets(pallets) are more critical for its
business, the solution is RTLS!
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Main Features
https://www.youtube.com/watch?v=KK-T5A0ohyw
Korean Air Cargo Asset Tracking

(Case Study English) People and Technology-IndoorPlus RTLS and LBS

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(Case Study English) People and Technology-IndoorPlus RTLS and LBS