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Why Semantic Technology does not have wider acceptance
- 1. Semantic Technologies and Big Business (and Small) SemTechBiz 19-20 September 2012 Antonia Bradford Copyright AB Computing Limited 2012 1
- 2. Two hats Copyright AB Computing Limited 2012 2
- 3. Today’s thoughts Brilliant Ideas? Copyright AB Computing Limited 2012 3
- 4. Today’s thoughts Logic Copyright AB Computing Limited 2012 4
- 5. Today’s thoughts TALK Business Machinery Copyright AB Computing Limited 2012 5
- 6. We won’t discuss SPARQL Graphs OWL URIs RDF Inference N-Triples Tags Copyright AB Computing Limited 2012 6
- 7. Instead Bottom line Business Case Crisis Response Investment Traceability Profit Scientific collaboration Cost - Benefit Market Share Fraud Prevention Risk Reduction Copyright AB Computing Limited 2012 7
- 8. Topic How can the customer make more MONEY and Copyright AB Computing Limited 2012 8
- 9. Solving Problems £n00.000.000.000 £n00.000 Copyright AB Computing Limited 2012 9
- 10. All sizes £n00.000.000.000 Copyright AB Computing Limited 2012 10
- 11. Understanding • What is ‘Semantic Technology’? No…lots of misconceptions At best: Semantic searches At worst: Sharepoint Copyright AB Computing Limited 2012 11
- 12. Why? –Not ‘core’ –Not Strategic –No push from mainstream suppliers –NO CLEAR BUSINESS CASE –NO CLEAR MESSAGE Copyright AB Computing Limited 2012 12
- 13. Boxed in Copyright AB Computing Limited 2012 13
- 14. Reasons No imagination Inertia Vested Interests Copyright AB Computing Limited 2012 14
- 15. Relational (Consumer View) • Widespread adoption: – Ease of use – Accessible at different levels • Satisfies most business requirements • Established supplier chain • Low risk: – Easy to model, accessible, understood – Easy to find resources Copyright AB Computing Limited 2012 15
- 16. On the offensive • Need to increase the adoption • Need to focus on what it excels at • Must make sure we stay in business, need to maintain healthy competition (!) • Need to reduce the risk of introducing a new Technology Copyright AB Computing Limited 2012 16
- 17. Negative cycle Level of Risk Level of Development Demand Resources Understanding of Capabilities Copyright AB Computing Limited 2012 17
- 18. Must be broken Development Resources Level of Risk Understanding Level of of Capabilities Demand Copyright AB Computing Limited 2012 18
- 19. MUST Solution Architects, Toolset that is Bid writers REALLY EASY TO USE Copyright AB Computing Limited 2012 19
- 20. Break the cycle Copyright AB Computing Limited 2012 20
- 21. Positive Cycle 1 Development Resources 4 2 Increased Increased Level of Understanding Demand of Capabilities 3 Perception of Lower Risk Copyright AB Computing Limited 2012 21
- 22. Excellence –Fluid data models –Very rapid development –Relationships as important as the data –Heterogeneous objects Copyright AB Computing Limited 2012 22
- 23. Business Case • Improve some existing tasks • Answers questions Relational model can not answer • Opens new business opportunities Copyright AB Computing Limited 2012 23
- 24. Articulate advantages •Outcomes •Results •Cost reduction •Expansion •Discovery Copyright AB Computing Limited 2012 24
- 25. Don’t •Semantic •Inference •Triples •SPARQL Copyright AB Computing Limited 2012 25
- 26. Businesses expect –Easy tools for Data Manipulation –Clear discipline in design and data entry –Easy integration with existing systems –Rigorous security model –Reliable and resilient –Rich reporting and printing capabilities Copyright AB Computing Limited 2012 26
- 27. Relational vs Semantic BOTH! Washing Machine? Or Dishwasher? Copyright AB Computing Limited 2012 27
- 28. Don’t get boxed Semantic Technology is … NOT JUST Semantic Web Copyright AB Computing Limited 2012 28
- 29. ‘NO’ to Dataset Discrimination ‘YES’ to Open Closed Big Small Stand Alone Networked All types of Federation Hard Soft Homogeneous Heterogeneous Copyright AB Computing Limited 2012 29
- 30. Challenge + = The Art of the Possible Rigour Copyright AB Computing Limited 2012 30
- 31. Applications • Content Management and reuse – Television ( as the BBC have done) – Syndication of printed content for newspapers and magazines (audio, textual and graphical.) • Catalogue content – Libraries – Museums – Online shopping – Job listings – Parts lists and Components – Online Directories Copyright AB Computing Limited 2012 31
- 32. Applications • Network representations – Computer – Rail, Road, Air • Tourism information • Constituent parts of complex objects – Engineering: shopping trolleys to space rockets – Architecture: Flat-pack houses to skyscrapers – Furniture, Spectacles, Clothing… Copyright AB Computing Limited 2012 32
- 33. Applications • Traceability – Materials – Food – Animal genetics – Animal movements – Migration of wild animals – Use of chemical compounds in medicines Copyright AB Computing Limited 2012 33
- 34. Applications Epidemiology • Biological – Animal – Human – Plant • Technological (Computer virus) • Financial (Toxic Assets) Copyright AB Computing Limited 2012 34
- 35. Applications • Brain Storming •Mind mapping that goes beyond pictures –Represents real knowledge –Can be queried •Collaborative research (already starting) Copyright AB Computing Limited 2012 35
- 36. Applications Fraud Prevention Criminal Investigations Intelligent Alerts Copyright AB Computing Limited 2012 36
- 37. Smart Nation: Single view of the citizen Local Government Police sourced Data Fiscal data (tax) Traffic Data Social Security Data Judicial Data Health Data Education Border Control Forensic Analysis Copyright AB Computing Limited 2012 37
- 38. Out of the lab Copyright AB Computing Limited 2012 38
- 39. Scalable Copyright AB Computing Limited 2012 39
- 40. Performant Copyright AB Computing Limited 2012 40
- 41. Secure Copyright AB Computing Limited 2012 41
- 42. End to End Start Middle End Copyright AB Computing Limited 2012 42
- 43. Sharing PRIVATE CLUB Copyright AB Computing Limited 2012 43
- 44. Single Organisation Shared information S S S S Y S Y Y Y 3 S Y 1 S S S 5 S 4 2 Copyright AB Computing Limited 2012 44
- 45. Across Organisations Shared Claim information I I I I I C C C C C 1 2 3 4 5 Copyright AB Computing Limited 2012 45
- 46. We are businesses too! MONEY Copyright AB Computing Limited 2012 46
- 47. Danger points Running out Running out of money of faith Copyright AB Computing Limited 2012 47
- 48. SUMMARY • Dream new applications • Share Ideas • Develop tools that are accessible • Build alliances: Associate and cooperate with other suppliers • Hold a tight rein on the finances • Consolidate the marketing • Pace yourselves; plan to stay in for the long run. Copyright AB Computing Limited 2012 48
- 49. Meet AB’s Wolf pack 1st October EQL 0.1 Beta EQL Web version Copyright AB Computing Limited 2012 49
- 50. And Morse Copyright AB Computing Limited 2012 50