The first Italian adidas running temple designed by DINN! represents a key place in the city able to involve different type of runners, from the addicted ones to newcomers. This state-of-the-art hub has been designed to improve the relationship between the running and the city, to offer a relaxing place to everyone after a run, thanks to shower facilities and stretching area, and to meet experts of this sector able to give suggestions and help.

1. Country: Italy / Year: 2015
adidas RunBase Milano,
a new kind of running experience

2. THE CHALLENGE
adidas needs a unique and distinctive
project. We success it by pushing on
design innovation as a key driver to
boost the competitiveness and its
brand positioning.
Engage new clients
Innovate adidas brand in Italy
Improve customer base growth and
deliver one to one relationship
Create a new way of living the city
running
Combine the city running with a store
consumer experience

3. SPACE DESIGN
AND CUSTOMER
EXPERIENCE
THE CLIENT
We have been engaged to design the
first Italian running hub, RunBase: a
really temple in Milan for all running
lovers.
adidas, the multinational corporation
that designs and manufactures sports
shoes, clothing and accessories,
wants to give a new shape of running
through RunBase Milano.

4. RUNBASE MILANO TONE OF VOICE
NEEDS TO BALANCE ADIDAS
PERFORMANCE DNA AND BOOST
POSITIONING

5. RUNBASE MILANO TARGET
FRAMEWORK: RUNNERS AND
NEW COMERS ENGAGEMENT

6. DESIGN
CONCEPT
urban jungle

7. RUNBASE
MILANO
RunBase Milano is a key place in the
city able to involve different type of
runners, from the addicted one to
newcomers. It represents a new retail
era where the design can innovate the
brand through a new service design
approach.

8. THE NEW RUNBASE MILANO
CUSTOMER EXPERIENCE

9. THE NEW RUNBASE MILAN0
ZONING CONCEPT

11. adidas RunBase Milano is the place
where you can discover, feel and do a
complete running experience.

13. The urban codes are presented in an
innovative way within the space in
order to give continuity to the city
running.

14. A space where the brand and product
come together into a new urban
running experience.
adidas RunBase lets runners
experience the best of adidas brand
and the spirit of running in the city.

17. All details have been conceived in
line with adidas style and colors and
with the purpose to enhance the city
running.

20. Via Morimondo, 26/16b
20143 Milano
dinndesign.com
info@dinndesign.com