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ITAI SADAN, CO-FOUNDER & CEO
How Should
Agencies React to AI?
Too much AI
Where we are today
Everyday a new AI
marketing tool emerges
promising SMBs instant
results
Dramatic headlines are
published daily
questioning agencies’
value in the AI world
Avoid Reacting To The:
Hype Cycle
Tracking emerging technologies
from hype to productivity
Gartner Hype Cycle
Time
Hype
Tracking emerging technologies
from hype to productivity
Gartner Hype Cycle
Time
Hype
ChatGPT is “launched*”
Gartner Hype Cycle
Time
Hype
GPT 2/3 is actually a few years old
but only recently became popular
with ChatGPT.
Where we are today
Gartner Hype Cycle
Time
Hype
Google Trends
“ChatGPT” Google Searches
Worldwide Past 12 months All categories Web search
100
75
50
25
15 May 2022 4 Sep 2022 24 Dec 2022 16 Apr 2023
Interest over time
Feb 2023 Apr 2023 May 2023
Where you should be focused on,
implementing new technologies
Gartner Hype Cycle
Time
Hype
AI can support agencies in
many impactful ways
Research Task
automation
Ideation Virtual
assistance
Content
generation Campaign
Automation
Research Task
automation
Ideation Virtual
assistance
Content
generation Predictive
analysis
Digital Marketing Strategy
A Cohesive
A cohesive digital marketing
strategy means
Deeply understanding
the clients’ business
needs, challenges and
opportunities
Formulating a plan
leveraging those
unique opportunities to
drive business growth
Executing on that
plan by orchestrating
between different
tools
A cohesive digital marketing
strategy means
Deeply understanding
the clients’ business
needs, challenges and
opportunities
Formulating a plan
leveraging those
unique opportunities to
drive business growth
Executing on that
plan by orchestrating
between different
tools
A cohesive digital marketing
strategy means
Deeply understanding
the clients’ business
needs, challenges and
opportunities
Formulating a plan
leveraging those
unique opportunities to
drive business growth
Executing on that
plan by orchestrating
between different
tools
In a reality where SMBs are
constantly expecting MORE,
faster, a holistic strategic
approach is needed more
than ever.
More Content More Platforms
More Leads More Speed More Revenue
More Compliance More Personalization
Growing your agency with AI
New
Customers
Existing
Customers
● Downmarket (lower entry points)
● Scale offerings
● Optimize existing service to do better
Scale/Cost Reduction
Challenging for an incumbent
agency, opportunity for a new
agency
● SEO
● Content Marketing
● Automated Social
Things you’re not doing:
Existing Services New Services
for Your Agency
The Outcome
Increased growth driven by:
Efficiency Speed Quality Variety
Cost
for Your Clients
The Outcome
Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Accelerate Time To
Revenue
Going live and updating content faster, thanks to increased site building
productivity and management
Accelerate Time To
Revenue
Heightened Customer Value
Support chatbots, personalized product recommendations and tailored
promotions
Better CX at Scale
Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Support chatbots, personalized product recommendations and tailored
promotions
Accelerate Time To
Revenue
Better CX at Scale
As they’re constantly fueled by super relevant and higher converting
content
Higher Engagement
Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Support chatbots, personalized product recommendations and tailored
promotions
As they’re constantly fueled by super relevant and higher converting
content
Accelerate Time To
Revenue
Better CX at Scale
Higher Engagement
Thanks to automated SEO optimization capabilities and better content
quality
Better
Discoverability
Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Support chatbots, personalized product recommendations and tailored
promotions
As they’re constantly fueled by super relevant and higher converting
content
Thanks to automated SEO optimization capabilities and better content
quality
Accelerate Time To
Revenue
Better CX at Scale
Higher Engagement
Better
Discoverability
Thanks to increased efficiency on business operations across-the-board
Reduced Costs
AI is reshaping how SMBs are running
their business. Thus, agencies must
rethink the way they support them and
create value
The bottom line
ITAI SADAN, CEO
Thank you

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Unlocking AI for agencies

  • 1. ITAI SADAN, CO-FOUNDER & CEO How Should Agencies React to AI?
  • 2. Too much AI Where we are today
  • 3. Everyday a new AI marketing tool emerges promising SMBs instant results
  • 4. Dramatic headlines are published daily questioning agencies’ value in the AI world
  • 5. Avoid Reacting To The: Hype Cycle
  • 6. Tracking emerging technologies from hype to productivity Gartner Hype Cycle Time Hype
  • 7. Tracking emerging technologies from hype to productivity Gartner Hype Cycle Time Hype
  • 8. ChatGPT is “launched*” Gartner Hype Cycle Time Hype GPT 2/3 is actually a few years old but only recently became popular with ChatGPT.
  • 9. Where we are today Gartner Hype Cycle Time Hype
  • 10. Google Trends “ChatGPT” Google Searches Worldwide Past 12 months All categories Web search 100 75 50 25 15 May 2022 4 Sep 2022 24 Dec 2022 16 Apr 2023 Interest over time Feb 2023 Apr 2023 May 2023
  • 11. Where you should be focused on, implementing new technologies Gartner Hype Cycle Time Hype
  • 12. AI can support agencies in many impactful ways Research Task automation Ideation Virtual assistance Content generation Campaign Automation
  • 13. Research Task automation Ideation Virtual assistance Content generation Predictive analysis Digital Marketing Strategy A Cohesive
  • 14. A cohesive digital marketing strategy means Deeply understanding the clients’ business needs, challenges and opportunities Formulating a plan leveraging those unique opportunities to drive business growth Executing on that plan by orchestrating between different tools
  • 15. A cohesive digital marketing strategy means Deeply understanding the clients’ business needs, challenges and opportunities Formulating a plan leveraging those unique opportunities to drive business growth Executing on that plan by orchestrating between different tools
  • 16. A cohesive digital marketing strategy means Deeply understanding the clients’ business needs, challenges and opportunities Formulating a plan leveraging those unique opportunities to drive business growth Executing on that plan by orchestrating between different tools
  • 17. In a reality where SMBs are constantly expecting MORE, faster, a holistic strategic approach is needed more than ever. More Content More Platforms More Leads More Speed More Revenue More Compliance More Personalization
  • 18. Growing your agency with AI New Customers Existing Customers ● Downmarket (lower entry points) ● Scale offerings ● Optimize existing service to do better Scale/Cost Reduction Challenging for an incumbent agency, opportunity for a new agency ● SEO ● Content Marketing ● Automated Social Things you’re not doing: Existing Services New Services
  • 20. Increased growth driven by: Efficiency Speed Quality Variety Cost
  • 22. Heightened Customer Value Going live and updating content faster, thanks to increased site building productivity and management Accelerate Time To Revenue
  • 23. Going live and updating content faster, thanks to increased site building productivity and management Accelerate Time To Revenue Heightened Customer Value Support chatbots, personalized product recommendations and tailored promotions Better CX at Scale
  • 24. Heightened Customer Value Going live and updating content faster, thanks to increased site building productivity and management Support chatbots, personalized product recommendations and tailored promotions Accelerate Time To Revenue Better CX at Scale As they’re constantly fueled by super relevant and higher converting content Higher Engagement
  • 25. Heightened Customer Value Going live and updating content faster, thanks to increased site building productivity and management Support chatbots, personalized product recommendations and tailored promotions As they’re constantly fueled by super relevant and higher converting content Accelerate Time To Revenue Better CX at Scale Higher Engagement Thanks to automated SEO optimization capabilities and better content quality Better Discoverability
  • 26. Heightened Customer Value Going live and updating content faster, thanks to increased site building productivity and management Support chatbots, personalized product recommendations and tailored promotions As they’re constantly fueled by super relevant and higher converting content Thanks to automated SEO optimization capabilities and better content quality Accelerate Time To Revenue Better CX at Scale Higher Engagement Better Discoverability Thanks to increased efficiency on business operations across-the-board Reduced Costs
  • 27. AI is reshaping how SMBs are running their business. Thus, agencies must rethink the way they support them and create value The bottom line