This presentation is an integral part of SEMrush webinar https://www.semrush.com/webinars/

1. 1#SEOisAEO - A successful AEO strategy
Kim Krause Berg David Bain Rebecca SentanceJason Barnard

2. 2#SEOisAEO - A Question of Strategy
Strategies - Q1
Can we combine
an AEO strategy
with existing SEO tactics?

3. 3#SEOisAEO - A Question of Strategy
Strategy 3 pillars

4. 4#SEOisAEO - Voice search is changing the game
A
Q
Relevancy
Communicate
Convince

5. 5#SEOisAEO - Optimisation pour les moteurs de réponse
1 - The question
User Intent
Relevance

6. 6#SEOisAEO - Optimisation pour les moteurs de réponse
Using Machine learning
Leveraging the Knowledge Graph
Brand Positioning
...

7. 7#SEOisAEO - A Question of Strategy
Strategies - Q2
“Google's Algorithms Look for Signals for Relevance”
Can you expand on that?

8. 8#SEOisAEO - A Question of Strategy
Strategies - Q3
Keywords are no longer the ‘key’
What do you think?

9. 9#SEOisAEO - Optimisation pour les moteurs de réponse
2 - Available answers
Understand
Communicate

10. 10#SEOisAEO - Optimisation pour les moteurs de réponse
Structured data
Leveraging the Knowledge Graph
Brand Positioning
...

11. 11#SEOisAEO - A Question of Strategy
Strategies - Q4
Google May Use Reviews to Learn About Entity Attributes
What do you think?

12. 12#SEOisAEO - A Question of Strategy
Strategies - Q5
Mobile and voice both tends towards short form, clear, simple
content… “If I had had more time I would have written less”
Is that the way forward?

13. 13#SEOisAEO - Optimisation pour les moteurs de réponse
3 - The best answer
Credibility
Convince

14. 14#SEOisAEO - Optimisation pour les moteurs de réponse
Brand Credibility Signals
Leveraging the Knowledge Graph
...

15. 15#SEOisAEO - A Question of Strategy
Strategies - Q6
Short head requires links.
Long tail does not.
To what extent are links
becoming redundant?

16. 16#SEOisAEO - A Question of Strategy
Strategies - Q7
Credibility Signals. I heard that first from you
Can you tell us
what you mean?

17. 17#SEOisAEO - A Question of Strategy
Strategies - Q8
Author E-A-T, Company E-A-T , User Intent
Purely Quality Control, or
Ranking Factor, User Intent?

18. 18#SEOisAEO - A Question of Strategy
Evolving Strategies

19. 19#SEOisAEO - A Question of Strategy
How has your approach to
SEO (AEO) strategy evolved
in the last year?

20. 20#SEOisAEO - A Question of Strategy
Bonus: Position 0

21. 21#SEOisAEO - A Question of Strategy
“...building an algorithm on top of the normal search algorithm
that would specialize in finding that best of one canonical short
answer to a user's question.” Eric Enge
“they go to the knowledge graph first, pull everything out of
that, and then they fill in the gaps from web page” -
Dawn Anderson

22. 22#SEOisAEO - A Question of Strategy
Final Thought

23. 23#SEOisAEO - Optimisation pour les moteurs de réponse
authority, precision, adaptability
Ivan Bercovich (Graphiq - now Alexa)

24. 24#SEOisAEO - A successful AEO strategy
@DavidBain @rainbowbex@jasonmbarnard
Tuesday 18th September
@kim_cre8pc

25. 25#SEOisAEO webinar series
Episode 4 - Tuesday same time
More Than You Thought You Needed to Know
About Schema Markup
Ashley Berman Hale
@bermanhale
Gennaro Cuofano
@fourweekmba
Dave Ojeda
@regroup
Jason Barnard
@jasonmbarnard