Randy Milanovic is CEO of Kayak Online Marketing (Calgary, Canada). He is the lead marketer for KAYAK, as well as the author of three books covering the topics of content marketing & SEO, social engagement, and creating better business websites. Randy led a collaborative effort to create the book, “Disruption: How Successful People Use Social Media for Business“ with many guest authors who connected via GooglePlus. He was presenting on the topic of Setting SMARTer Goals for Social Media 20th of May, during the SMM Day Conference.

1. Using SMART Goals to
Guide Your Social Efforts
@kayak360

2. Before you can be successful,
you have to decide what success looks like.

3. Specific
Measurable
Attainable
Relevant
Time-Bound
SMART Goals are:

4. “attract more followers” is too vague.
Specific

5. The best goals are numeric.
Measurable

6. Aim for something you can actually achieve.
Attainable

7. Social goals should align with big-picture goals.
Relevant

8. “Someday” doesn’t cut it.
Time-Bound

9. Setting Your Own SMARTer Goals

10. Bad SMART Goals for social media:
Gain more followers for CraftBeerRandy

11. Good SMART Goal:
Attract 1000 followers who are interested in
craft beer for @CraftBeerRandy on Instagram
by posting about craft beer 2 times per week
(on the weekends when most people are
drinking beer) by May 2016.

12. Good SMART Goal:
Specific People who are craft beer fans
Measurable 1000
Attainable Yes
Relevant Are posts about craft beer interesting to fans? Yes
Time-bound by May 2016

13. Now what?
Set another SMART Goals

14. Attract 500 followers who are interested in
craft beer for @Beerboxes by Ivan by posting
photos of the boxes with and without beer
2 times per week (on the weekends)
before Father’s Day (June 16).

15. When you’re SMART about social media,
social media works harder for you.

16. Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com