SEMrush Toolbox: advertising reports

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Anton Shulke

This presentation is an integral part of SEMrush webinar

Marketing

SamJaneNoble
PPC Competitor
Analysis with SEMrush
SEMrush Webinar
S A M A N T H A N O B L E
A u g u s t 2 0 1 9

Why is competitor
analysis so
important?

# S E M R U S H
Are you spending enough to
compete?

# S E M R U S H
Are you missing out any
keywords?

# S E M R U S H
Are your ads as compelling as the
competitors?

# S E M R U S H
Do you offer the same product,
similar, better or worse?

# S E M R U S H
Do you need to offer a discount to
compete?

We can’t just
analyse the
competition once;
it needs to be a
regular task

SamJaneNoble# S E M R U S H
D
A
O
Direct Competitors
Pretty Little Thing | In The Style | Boohoo | Missguided
Aspirational Competitors
ASOS | H&M | Zara | New Look
Online Competitors
Amazon | Ebay
Three types of competitors

SamJaneNoble
Introducing Auction Insights

SamJaneNoble# S E M R U S H
What level can we use the report at?
KEYWORD
CAMPAIGN TYPE
CAMPAIGN
AD GROUP
ACCOUNT

SamJaneNoble# S E M R U S H
What does the report tell us?

SamJaneNoble# S E M R U S H
Impression Share

SamJaneNoble# S E M R U S H
Average Position

SamJaneNoble# S E M R U S H
Overlap Rate

SamJaneNoble# S E M R U S H
Sort by overlap rate to find competitors

SamJaneNoble
SEMrush Advertising Toolkit

SamJaneNoble
Enter the domain to analyse

SamJaneNoble
Positions – Estimated Traffic

SamJaneNoble
Select the month to see new keywords

SamJaneNoble
This highlights the keyword overlap

SamJaneNoble
Use this to uncover new keywords

SamJaneNoble
Thank you
for listening.
# S E M R U S H
CONTACT DETAILS
0 7 8 6 9 1 1 4 3 0 0
i n f o @ b i d d a b l e m o m e n t s . c o m

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SEMrush Toolbox: advertising reports

1. SamJaneNoble PPC Competitor Analysis with SEMrush SEMrush Webinar S A M A N T H A N O B L E A u g u s t 2 0 1 9

2. Why is competitor analysis so important?

3. # S E M R U S H Are you spending enough to compete?

4. # S E M R U S H Are you missing out any keywords?

5. # S E M R U S H Are your ads as compelling as the competitors?

6. # S E M R U S H Do you offer the same product, similar, better or worse?

7. # S E M R U S H Do you need to offer a discount to compete?

8. We can’t just analyse the competition once; it needs to be a regular task

9. Who are you competing with?

11. SamJaneNoble Introducing Auction Insights

12. SamJaneNoble# S E M R U S H What level can we use the report at? KEYWORD CAMPAIGN TYPE CAMPAIGN AD GROUP ACCOUNT

13. SamJaneNoble# S E M R U S H What does the report tell us?

14. SamJaneNoble# S E M R U S H Impression Share

15. SamJaneNoble# S E M R U S H Average Position

16. SamJaneNoble# S E M R U S H Overlap Rate

17. SamJaneNoble# S E M R U S H Sort by overlap rate to find competitors

18. Advertising Toolkit

19. SamJaneNoble SEMrush Advertising Toolkit

20. SamJaneNoble Enter the domain to analyse

21. SamJaneNoble The Domain Overview

22. SamJaneNoble Advertising Research

23. SamJaneNoble Track any strategy changes

24. SamJaneNoble Positions – Estimated Traffic

25. SamJaneNoble Trends – Estimated Traffic

26. SamJaneNoble Trends – Keyword Positions

27. SamJaneNoble Trends – Traffic Cost

28. SamJaneNoble New vs Lost Keywords

29. SamJaneNoble Select the month to see new keywords

30. SamJaneNoble Competitor Positioning Map

31. SamJaneNoble Other Competitors

32. SamJaneNoble Ad Copies

33. SamJaneNoble Ad Copies

34. SamJaneNoble Pick out key messages

35. SamJaneNoble Ad Extensions

36. SamJaneNoble Charts

37. SamJaneNoble Traffic cost comparison

38. SamJaneNoble Keyword Gap

39. SamJaneNoble This highlights the keyword overlap

40. SamJaneNoble Use this to uncover new keywords

41. SamJaneNoble Thank you for listening. # S E M R U S H CONTACT DETAILS 0 7 8 6 9 1 1 4 3 0 0 i n f o @ b i d d a b l e m o m e n t s . c o m

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