SEMrush has been on the market, seems forever, but company managed to keep the tool fresh and up to date. It is very popular among our respondents. Michael Stricker, U.S. Director of Marketing for SEMrush, has exclusive new data (prepared for this Conference) regarding how Google is treating the new TLDs (Top Level Domain). Be among the first to see this, and create your own future.

1. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
SEMrush Search Trends Report 2016:
New Top Level Domains Attain High
Google Search Visibility
SEMrush data originally presented at NamesCon Jan. 10, 2016
@WebPromoExperts

2. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
SEMrush is the World’s Leading
Digital Marketing Data Suite for
Keyword and Competitive Research.
Versatile. Affordable.
Now: Double the U.S. Data,
Soon: Double the Worldwide Data
@WebPromoExperts @radioMS

3. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
Michael Stricker
U.S. Marketing Director, SEMrush
• Agency and brand digital marketing consultant
• 100s successful campaigns 1,000,000s of impressions
• Writes: CIO.com, Business2Community, Linkarati
• Consults: 2Modern, AeroPostale, BET, Dell, GolfSmith,
RE/MAX, The-House, Toshiba
• Speaks: Pubcon, ClickZ, HEROconf London,
BrightonSEO, Etail, SMX, ad:tech, LinkedIn
@radioms
@WebPromoExperts @radioMS

4. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Top Level Domains
Domain.TLD
@WebPromoExperts @radioMS
©1989 Universal Pictures, &
Amblin Entertainment

5. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Top Level Domains
Domain.TLD
@WebPromoExperts @radioMS

6. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
903 new TLDs delegated
But are they performing well in search?
New TLDs
@WebPromoExperts @radioMS

7. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
93% of buying cycles start
with an online search.
~ Marketo
Why Search?
@WebPromoExperts @radioMS

8. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
67 non-latin glyphs
(Chinese, Kanji, Cyrillic)
geoTLDs
(.london, .nyc .budapest .osaka .zulu)
903 New TLDs “delegated”
@WebPromoExperts @radioMS

9. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
.aaa .amex . Apple .bmw .cbs .dupont
.esurance .fedex .gucci .hyatt .ibm .intel
.jeep .komatsu .lego .microsoft .nike .omega
.pfizer .qvc .ren .sony .tdk .ups .visa
.walmart .xfinity .yandex .zappos
New TLDs dot Brands
@WebPromoExperts @radioMS

10. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Coffee.club Dekora.fashion Viral.buzz Lead.bank
TourEiffel.Paris Upshot.agency Extrabold.design
Williamsport.lawyer Jacksonville.attorney
Wyoming.fish Aha.vet SimpleSteps.coach
ArtOf.fitness TheGreen.diet Foxwell.tools
Chronicle.software Driftaway.coffee
Scratchtown.beer TripleRock.vodka
Not Coms: depleted .coms + creativity
@WebPromoExperts @radioMS

11. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
MORE new gTLDs
@WebPromoExperts @radioMS
.today .technology .tips .land .kitchen .contractors
.diamonds .construction .clothing .camera
.careers .directory .enterprises .guru .global
.holdings .gallery .equipment .estate .bike
.recipes .sexy .shoes .plumbing .photos .lighting
.singles .tattoo .みんな (Japanese for Everyone)
.ventures .voyage .website .world and more!

12. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
805 new gTLDs are open to Registrations
67 non-latin glyphs, some restricted and dot-brands
721 new TLDs in SEMrush search data
That’s almost 90%, plus a commitment to record search results for all new TLDs!
~ newgtlds.ICANN.org
~ ntldstats.com/tld (realtime Registration stats)
New TLDs “available” as of Feb, 2016
@WebPromoExperts @radioMS

13. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
New Top Level Domains Registered
@WebPromoExperts @radioMS
12.5M Domains registered on new gTLDs
~ ntldstats.com/tld (realtime Registration stats)
/! Registered ≠ In-Use /!

14. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
93% of buying cycles start
with an online search.
~ Marketo
New TLDs: Rank Trend
New TLDs
rising to enter
Top 1 Million
Domains
based on
organic search
@WebPromoExperts @radioMS

15. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
New TLDs Trend:
Frequency of new TLDs among Top 1M
@WebPromoExperts @radioMS

16. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Frequency of new TLDs among Top 1M
vs Registrations

17. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Top 10 TLDs in Top 1M, New VS Old

18. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Median Top 1M Rank, New VS Old TLDs
@SEMrush @radioMS

19. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Avg. Keywords for which Top 1M Domains Rank
New TLDs
VS
Old TLDs
@SEMrush @radioMS

20. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@SEMrush @radioMS
Keywords Won / Lost Ratio per Top 1M Domains,
New TLDs
VS
Old TLDs
New Old

21. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Keywords Won/Lost, Top 1M Domains, New VS Old
@SEMrush @radioMS
New TLDs amongTop 1M Domains
OldTLDs amongTop 1M Domains

22. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Caution:
New TLDs
are not proof
against
Google
Algorithmic
Updates
e.g. “Pirate”
@SEMrush @radioMS
Lost RankforAllKeywords,
Disappeared fromGoogle’s
Top 100listings

23. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Myth:
Keywords in URLs have no SEO value
@WebPromoExperts @radioMS @semrush

24. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Official Google Mythbusting:
Keywords in URLs: a very small ranking factor
“I believe that is a very small ranking factor. So it is not something I’d
really try to force… not something I’d say it is even worth your effort
to restructure your site just so you can get keywords in your URL.”
~ John Mueller, Google Webmaster Central Office Hours Hangout Feb 2016
~ via Barry Schwartz Search Engine Roundtable
@WebPromoExperts @radioMS @semrush

25. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Myth:
Google does not “like” new TLDs,
they will not rank well.
@WebPromoExperts @radioMS @semrush

26. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Mythbusted:
Google:
 Owns .google and .youtube
 Became a domain registrar (reseller)
 Uses abc.xyz for its parentAlphabet division
 Treats keywords equally before and after dot
CTRs may increase due to user trust.
@WebPromoExperts @radioMS @semrush

27. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
Thank you!
FREE Demonstrations Available.
FREE 14-Day Trial SEMrush Guru:
http://bit.ly/SJDIGITAL
Free Trial must be activated before Feb. 22, 2016
Original research commissioned by Michael Stricker, Hat tip to Bill Hartzer @bhartzer
SEMrush search data by: Qi Zhao, Data Scientist - @QiZhaoDATA
@WebPromoExperts @radioMS

28. @twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
Questions?
Michael Stricker
@radioms
Hat tip to Bill Hartzer @bhartzer of Globerunner SEO
SEMrush search data research and visualization by: Qi Zhao, Data Scientist -
@QiZhaoDATA
@WebPromoExperts @radioMS