This presentation by Ash Read (Buffer) is part of the SEMrush webinar: Posting frequency for Facebook, Twitter, LinkedIn
For full video: https://youtu.be/nJHlJh0aOpg
2. What we’ll cover today
● How frequently you should post to Facebook
● How frequently you should post to Twitter
● How frequently you should post to LinkedIn
● How to find great content to share with your audience
12. When we posted 4-5 times
per day, most of our posts
reached under 2,000 people.
Now, we’ve seen huge
increases in the number of
posts that are reaching 5,000
- 20,000 people.
19. ● 3 times per day (Buffer)
● Minimum of 5 times per day (Constant Contact)
● 5-20 times per day (QuickSprout)
● 6-7 times per day (Mari Smith)
And many more...
28. “LinkedIn doesn’t want users’ feeds to be overwhelmed by
posts by the same company, so the second post in a day that
a marketer publishes can cannibalize the performance of the
first.”
- Hubspot
29. How to tell if your LinkedIn schedule is working:
30. How to find great content to
share with your audience
31. What Can Curating Content Do for Social?
Facebook
112%
Audience
growth
397% 98%
Increase in
engagement
Increase in
sign-ups
32. What Can Curating Content Do for Social?
Twitter
571,000
People
Reached
33. 1. Discover
2. Evaluate
3. Share.
Curation is the collection
and sorting of
information in order
to fit a narrative.
36. 2. Evaluate
Content Brand
● Stop reading at “Yes” or “No”
● Likes | Comments | Shares
● Images make the best text
● Does the content meet the
promise that it made with the
headline?
● Would my brand say this?
● Does it boost the brand’s image?
● How will people feel seeing this
from my brand?
● Does this align with our values
and vision as a company?
37. 95%
You should spend 95 percent of your content curation
time either discovering or evaluating your content and
only 5 percent actually sharing it.
(I’ll show you how)
38. 3. Share
● Finding content is hard. Sharing is the easy part!
● Buffer’s Chrome Browser Extension*
● IFTTT + Pocket + Buffer automated workflow
● Buffer App for sharing on the go
39. 3. Share (Best-Practices)
● Brevity and succinctness is key
● Headlines are (maybe) the most important factor
● Education + Entertainment = Edutainment
● Graphics / videos speak 1,000 words