How to use bar codes and promo codes to boost your email list growth by 1000%?

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This document discusses how to use bar codes and promo codes in email marketing to boost email list growth by 1000%. It presents two case studies of companies that used bar codes or promo codes in their email newsletters. For the first company, Diverse.pl, adding a unique bar code to their newsletter increased open rates by 60%, click-through rates by 100%, and new signups by 1000x. For the second company, Hairstore.pl, adding a unique promo code increased their email list growth by 53.4% month-over-month and led to increases in key metrics like open rates, click-through rates, transactions, email traffic, and web sessions.

Marketing

How to use bar codes and promo codes to
boost your email list growth by 1000%?

WORLD’S EASIEST EMAIL MARKETING.
Who are we?
@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.
17 years. 195 countries. 350 000
Customers.
@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.
Globalna presence
Gdansk, Poland (HQ)
Halifax, Canada Moscow, Russia
Wilmington, Delaware Warsaw, Poland
@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.
2.5 billions email accounts globally
Radicatti Group
@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.
55% companies generate at least 10% of revenue
thru email marketing
Econsultancy «Email Marketing Census», 2014
@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING.
25.4% less consumers remove commercial email
than in 2010-2014
Forrester Research «North American Technographics Survey», 2014
@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Diverse.pl

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Embedded sign up form

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Newsletter with unique bar code

Case study results: Diverse.pl
 open rate increased by 60%
 click-thru rate increased two-fold
 1000 x increase in new sign ups
 increase in transactions

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Hairstore.pl

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Newsletter with unique promo code

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Lightbox with voucher

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski
Sign up form on Facebook

Case study results: Hairstore.pl
 list growth increased by 53.4% MtoM
 61.16% open rate, 11.21% click-thru rate
 31.96% increase in transactions
 60.18% increase in email traffic
 60.43% increase in web sessions

WORLD’S EASIEST EMAIL MARKETING.
Thank you!
Mac Ossowski
mac@getresponse.com
http://pl.linkedin.com/in/maciejossowski
www.getresponse.com
@maciej_ossowski

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This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

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How to use bar codes and promo codes to boost your email list growth by 1000%?

1. How to use bar codes and promo codes to boost your email list growth by 1000%?

2. WORLD’S EASIEST EMAIL MARKETING. Mac Ossowski Director of Enterprise Sales www.getresponse.com @maciej_ossowski

3. WORLD’S EASIEST EMAIL MARKETING. Who are we? @maciej_ossowski

4. WORLD’S EASIEST EMAIL MARKETING. 17 years. 195 countries. 350 000 Customers. @maciej_ossowski

5. WORLD’S EASIEST EMAIL MARKETING. Globalna presence Gdansk, Poland (HQ) Halifax, Canada Moscow, Russia Wilmington, Delaware Warsaw, Poland @maciej_ossowski

6. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski

7. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski

8. WORLD’S EASIEST EMAIL MARKETING. 2.5 billions email accounts globally Radicatti Group @maciej_ossowski

9. WORLD’S EASIEST EMAIL MARKETING. 55% companies generate at least 10% of revenue thru email marketing Econsultancy «Email Marketing Census», 2014 @maciej_ossowski

10. WORLD’S EASIEST EMAIL MARKETING. 25.4% less consumers remove commercial email than in 2010-2014 Forrester Research «North American Technographics Survey», 2014 @maciej_ossowski

11. Top challenge: emails

12. Two case studies

13. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Diverse.pl

14. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Embedded sign up form

15. No incentive. No data.

16. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Newsletter with unique bar code

17.

18. Results?

19. Case study results: Diverse.pl  open rate increased by 60%  click-thru rate increased two-fold  1000 x increase in new sign ups  increase in transactions

20. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Hairstore.pl

21. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Newsletter with unique promo code

22. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Lightbox with voucher

23. WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski Sign up form on Facebook

24. Results?

25. Case study results: Hairstore.pl  list growth increased by 53.4% MtoM  61.16% open rate, 11.21% click-thru rate  31.96% increase in transactions  60.18% increase in email traffic  60.43% increase in web sessions

26. WORLD’S EASIEST EMAIL MARKETING. Thank you! Mac Ossowski mac@getresponse.com http://pl.linkedin.com/in/maciejossowski www.getresponse.com @maciej_ossowski

How to use bar codes and promo codes to boost your email list growth by 1000%?

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