This presentation is an integral part of SEMrush webinar https://www.semrush.com/webinars/

1. SamJaneNoble
Hit, Hit, Hit & Then Sell
Funnel Marketing Strategies with Paid
Media Channels
S A M A N T H A N O B L E
# S E M R U S H

2. SAMANTHA NOBLE
FOUNDER
BIDDABLE MOMENTS
@SamJaneNoble

3. The Value of Paid Media

4. Google’s Annual Revenue
$109.65b
SamJaneNoble

5. Facebook’s Annual Revenue
$40.653b
SamJaneNoble

6. Why do they see such significant
revenue growth every year?

7. They adapt to the market, they are constantly
innovating and continue to add new features

8. As paid media advertisers, it is our
responsibility to do the same

9. Think R.A.C.E

10. R.A.C.E?

11. REACH
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

12. REACH
ACT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

13. REACH
ACT
CONVERT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

14. ENGAGE
REACH
ACT
CONVERT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

15. Success happens when you are targeting
each section of the framework

16. REACH

17. Facebook SDK with Lookalike Audiences
SamJaneNoble

18. Facebook Video Ads
SamJaneNoble

19. Native Ads in Google Discover feeds
SamJaneNoble

20. LinkedIn Profile Targeting for Bing Ads
Available LinkedIn Profile Targeting:
•Industry: 145 industries.
•Company: 80,000 companies.
•Job function: 26 job functions.
SamJaneNoble

21. ACT

22. Responsive Google Search Ads
SamJaneNoble

23. Facebook Augmented Reality Ads
SamJaneNoble

24. Google Ads Message Extensions with Email
Email forwarding sends text messages to your
email, so you don’t need to provide a phone number
to use message extensions. Responding to the
email will automatically send a text reply back to
your customer.
Automatic reply sends a preset message back to
customers as soon as they message you. For
example, you can automatically reply with, “Thanks
for your message. We’ll get back to you within the
hour.”
SamJaneNoble

25. Bing Intent Ads on MSN and Outlook
Northwind Traders Official Site
Ad . www. northwindtraders.com
183400+ followers on Twitter
Explore our huge selection of SUVs & our Crossover lineup.Find a Dealer
Search Dealer
Inventory
Build and Price
View Current
Incentives
MSN - Homepage MSN – In article
Outlook - Inbox
SamJaneNoble

26. CONVERT

27. Google Local Search Map Ads
SamJaneNoble

28. Double Product Listing Carousels
SamJaneNoble

29. Inventory search from Google Knowledge Panel
SamJaneNoble

30. Custom Intent Audiences with TruView for Action

31. ENGAGE

32. Customer Match Segmented by Purchase Month
SamJaneNoble

33. Click to WhatsApp Messenger Ads
SamJaneNoble

34. Facebook Messenger Ads to Communicate Post Sale
SamJaneNoble

35. Final Words

36. It takes 6 to 8 touchpoints to
generate a sale

37. Use an attribution model that
allocates success to all clicks, not
just the last click

38. REACH campaigns are not designed
to drive immediate conversions

39. Focusing on the entire RACE
Framework will get results; but you
do need to be patient

40. ENGAGE
REACH
ACT
CONVERT
https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-
to-improve-your-digital-marketing/SamJaneNoble

41. SamJaneNoble
Thank you
for listening.
# S E M R U S H
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