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7 ways to outrank your online competitors by Irina Ivanitsa
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Presentation by Irina from online SEO Conference 6th of November "WebPromo SEOday"
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7 ways to outrank your online competitors by Irina Ivanitsa
1.
7 ways to
outrank your online competitors BDO Irina Ivanitsa
2.
You vs. your
main competitor. Why should you bother?
3.
Competitors analysis 1. Proven
keywords you haven’t thought of 2. Content ideas 3. Relevance analysis 4. Backlinks 5. Ads copies 6. Best-selling goods 7. Traffic source
4.
First things first Identify
your main competitors
5.
USE competitive intelligence
tools:
6.
Competitors for a
specific product:
7.
You know who
your competitors are.
8.
Semantic Analysis ● Common
keywords ● Unique keywords ● Urls keywords ● Keywords of urls performing the best
9.
Compare your performance
in Google side by side
10.
Your competitors unique
keywords=your new opportunities
11.
Urls that drive
the largest amount of traffic http://www.semrush.com/
12.
Urls semantics
13.
http://www.similarweb.com/ Where does traffic
come from?
14.
http://www.alexa.com/
15.
Content
16.
You get shares
you win
17.
Contagious content on
Facebook and Twitter
18.
searchmetrics.com
19.
http://topsy.com/
20.
21.
Other tools for
social search and analysis: ● http://www.social-searcher.com/ ● http://postific.com/ ● http://socialmention.com/
22.
Relevance analysis
23.
Some keywords might
be missing
24.
Collocations
25.
Backlinks majestic.com
26.
Backlinks source https://ahrefs.com/
27.
Should you be
interested in paid traffic analysis?
28.
Your competitors best-selling
goods http://www.spyfu.com/
29.
Ads copies including
certain words
30.
Let’s get in
touch! Irina Ivanitsa skype: support.serpstat email: info@serpstat.com Thanks for listening!
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