1. InvestHK Bi-monthly Newsletter March 2015
investhk.gov.hk
Australia Azuron, a leading Australian business and
technology consulting firm incorporated in Sydney
in 2002, established its Hong Kong subsidiary in
January 2015, Azuron HK Ltd. The company centres
on project/programme management services,
systems integration and development, machine
learning and multilingual semantic technology,
as well as digital mapping/geo-spatial information
systems.
Azuron is an IBM and ESRI business partner, and is
a key investor/partner in Full Extent – an Australian
software company commercialising its semantic
mapping technology. Azuron HK is recruiting
locally and is working in close collaboration with
its Australian parent company sharing resources,
skills and infrastructure, thus maximising
efficiencies and providing greater opportunities for
its employees and customers in the region. Azuron
is providing independent and trusted technology
advice and strategic leadership to achieve the
delivery of efficient solutions, while ensuring the
realisation of real and valuable business benefits for
its government and commercial clients.
IT Consulting and Geographic Information Solutions
www.azuron.com.hk
Founded in Finland in 2004, Liana Technologies
is a young and agile company specialised in
digital marketing and communication software.
Its clients are professionals in digital marketing,
communications and advertising. Its mission is to
give them the best possible tools in the form of the
digital Liana product family. Liana Technologies
is one of the fastest growing tech companies in
Finland and number one in the City of Oulu, the
Silicon Valley of Europe.
With offices in Finland, Germany, France, Russia,
Mainland China and Dubai, Liana Technologies
has now entered the Hong Kong market by opening
Liana Technologies Asia Ltd in 2014. It wants to
contribute its expertise to Hong Kong clients. Liana
Technologies provides the professional email
marketing tool LianaMailer, website design and
management software LianaCMS and press release
distribution tool LianaPress.
Marketing and Communication Software
www.lianatech.hk
Finland
Established in June 2014, FundBPO (HK) Ltd,
part of the MainstreamBPO group, is a third party
administrator of mutual funds, hedge funds and
private equity funds. It is independently owned
and specialises in transfer agency, unit pricing,
fund accounting and middle office services for
fund managers. Established in Australia in 2006,
MainstreamBPO has four offices across Asia Pacific
and over 100 employees.
FundBPO first opened an office in Hong Kong
in 2013 and then acquired middle-office service
provider HFO’s operations in 2014 to expand its
presence in the city. Its administration work is done
in its local office, which facilitates problem solving
and client communication, while being supported
by its larger operation in Australia. As a boutique
alternative, FundBPO aims to grow to a similar size
as its market dominant Australian business. Known
for its entrepreneurial, flexible and cost effective
approach, the company wants to bring this same
passion to its clients in Hong Kong.
Financial Services
www.mainstreambpo.com
Yoogaia is the world’s first live, interactive online
yoga studio. Yoogaia lets people practise yoga in
the convenience and comfort of one’s own home,
at a fraction of a gym or studio membership. With
a professional teacher instructing via webcam,
users will be able to learn and interact with the
teacher live.
Founded in Finland in January 2014, Yoogaia
now has studios in Helsinki, London and Hong
Kong, and soon to be in New York. Live-streaming
interactive yoga classes across time zones, Yoogaia
has made wellness accessible globally 24/7.
Hong Kong is Asia’s regional headquarters for a
number of reasons: a growing popularity in yoga;
a well-developed pool of talent; and a dependable
infrastructure to deliver 24/7 yoga classes
online, globally. Coupled with its proximity to
Mainland China with an estimated 10 million yoga
practitioners, Hong Kong is strategically placed as
the centre for yoga business in Asia.
Web Services and Wellness
yoogaia.com

2. CLIENT PROFILES 5
investhk.gov.hk
South Korea Trick Eye Museum attracts thousands of visitors
from Hong Kong and Mainland China every week,
showing its popularity among Hong Kong people.
It believes Hong Kong is an ideal place to share
Trick Eye’s artworks with both Hong Kong people
and worldwide visitors. Currently, it has three
branches in South Korea and a first overseas
branch in Singapore. Following the great success in
Singapore, it decided to locate its overseas branch in
Hong Kong, a charming global city which is also
a popular tourist attraction.
Trick Eye Museum Seoul attracts over 700,000
visitors annually. Based on travellers’ opinions
and reviews, TripAdvisor announced that Trick
Eye Museum Seoul ranked as the number one
attraction in Seoul under museum category in
April 2014 and has remained in this top position. In
December 2014, Trick Eye was also the number one
attraction in the amusement category.
Tourist Attraction
www.trickeye.com/hongkong
Switzerland
RPO Global provides clients with advice and
solutions to reduce the time and cost spent on
recruitment, while increasing the success rate of
hiring activities within their organisations. With
over 20 years of combined human resources (HR),
recruitment,andbusinessmanagementexperience,
RPO Global provides various training programmes
on effective interview and recruitment techniques
for HR departments and hiring managers.
Headquartered in Hong Kong, and with additional
hubs in Singapore and Europe, RPO Global’s
strategy teams can reach its clients anywhere
in the world to provide in-house consulting and
implementation services on employer value
proposition (EVP) and hiring process. Working
closely with its clients, and stakeholders, RPO
Global optimises in-house recruitment and
retention programmes to support the growth of
client businesses in Asia and Europe .
HR Training and Consulting Services
www.rpoglobal.com
The Netherlands
Urban Discovery is a social enterprise with a
mission: keeping heritage alive in Asian cities for
a vibrant and viable urban future. Established
by Dutch urban planner Ester van Steekelenburg
in 2010 and headquartered in Hong Kong, the
company strategically works with non-government
organisations, developers, governments and
cultural institutions throughout Asia to capitalise
on the economic value of heritage.
To increase awareness and change people’s
perception of the value of heritage, Urban
Discovery launched iDiscover City Walks in 2012.
This smartphone application offers a series of self-
guided neighbourhood walks, allowing locals and
visitors alike to discover city secrets and explore
hidden cultural gems in Hong Kong, Macau, Yangon,
Bali and Java, with plans to expand to other historic
cities in Asia in 2015. Urban Discovery was the
proud recipient of the 2014 Cathay Pacific Airways
Shooting Star Award, for a promising, innovative,
and creative company operating in Hong Kong.
Heritage Economics and Revitalisation
www.urbandiscovery.asia
SouthAfrica Founded by Africa-born travel enthusiast Robert
Dent, Hong Kong and Africa based Robert Mark
Safaris is a specialist in African travel, tailoring
truly “out of this world” African safari experiences
for travellers. Managed by intrepid Africa-born
travellers, the team of experts at Robert Mark Safaris
understands the essence of Africa and brings to
the company a wealth of knowledge gained from
first-hand experience and extensive travel around
the continent. This experience and their African
heritage give them a true insider understanding,
fantastic local networks and key on-the-ground
connections, enabling them to create life-changing
experiences for travellers.
Outbound Travel
www.robertmarksafaris.com
Thesys Wealth Management is a licensed wealth
solutions provider under the Hong Kong Securities
and Futures Commission with a dynamic approach
to asset management. It provides high net worth
individuals (HNWIs) and professional investors
who value reliability with investment advisory
services on a versatile platform.
With the ability to approach each client’s situation
afresh and in a personal manner, it utilises its asset
management tools and develops a relevant and
tailored solution. It believes that investors have
a new risk profile and appetite that established
investment management models may not be able
to satisfy. Managing risks and understanding the
clients’ risk profiles is its primary concern. Being
established in one of Asia’s main financial hubs
reflects the evolving nature of its approach and,
more importantly, its clients.
Asset Management
www.thesyswm.com