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THINKING
OUTSIDE THE
LINES
2015 Annual Report
TABLE OF CONTENTS
2	 About Us
4	 Giving Underprivileged Students a Leg Up on College Planning
	 and Financial Literacy
	
6 	 Reimagining Financial Education for Families
8	 Mentoring Students and Grads for a Financially Stable Adult Life
10	 Setting the Bar in Student Loan Service
12	 Caring About the Community
14	Financials
17	Leadership
18	Partners
American Student Assistance ● 2015 Annual Report 1
Letter from the Presidents
A college degree is the single most important factor in realizing
the financial and social mobility that enable the American
Dream. Bachelor’s degree holders earn twice that of those with
only a high school diploma. College graduates generally enjoy
better health, participate more in civic duties and rely less on
government-funded services. With economists predicting that
65% of American jobs will require at least some postsecondary
education and training by 2020, and our economic prosperity
increasingly dependent on global competition, the United States
needs an educated workforce more than ever.
Yet increases in the costs of higher education, the confusing
options for meeting those higher costs, the lack of financial
acumen among student loan borrowers, and stagnant wages
have created barrier lines around higher education more and
more people need help crossing. American Student Assistance®
(ASA) and our SALT®
program help people cross these lines
every day.
College costs and the loans undertaken to pay them are
negating the financial and social benefits of a college degree
and slowing our economic recovery by burdening America’s
mainstream population with excessive indebtedness. Against
a backdrop of seven years of stagnant wages, today 43 million
Americans carry student loan debt, which totals $1.3 trillion…
more than the total of all credit card debt in America. Research
shows that student loan debt loads cause Millennials to delay
getting married, starting a family, buying a home, and starting a
business. Gen Xers struggle to simultaneously afford a middle-
class life, pay off their own student loans, put their children
through college and save for retirement. As well, a rising
number of Baby Boomers are entering their golden years still
paying off their own college costs, or their children’s, or both. In
combination, these factors not only demoralize the millions of
people they affect directly, but they also hold back the middle
class from the upward trajectory that makes America great.
ASA©
and our SALT program exist for one purpose: to eliminate
college financing as a barrier to education and long-term
financial success, so that every student realizes the full potential
of their dreams. We equalize the opportunity for people in all
walks of life across our country, to access higher learning by
providing the tools and counseling needed to be successful
consumers of education. We think outside the lines, so we can
guide people across them and help people become successful
consumers of all life has to offer.
We invite you to journey through the lines and stories drawn on
the following pages, and join us in breaking down the barriers
to education and money know-how for life.
Paul Combe
President and CEO,
American Student Assistance
John Zurick
President, SALT
Executive Vice President,
American Student Assistance
American Student Assistance ● 2015 Annual Report2
Now in its 60th year, the national not-for-profit American Student Assistance demystifies the college financing
process by providing information, education, and individualized advice for the advancement of dreams.
ABOUT US
69% of student loan borrowers either
don’t recall receiving any formal financial
education on budgeting while in college
or say they did not receive this training.**
Knowing what they know now about their
debts, 54% of student loan borrowers say
they may have made different college
choices if they had it to do over.**
Americans
owe $1.3 trillion
in student loans—and counting.*
Pre-college Counseling
and Financial Advice Compelling Digital Content
Financial Literacy Curriculum
NATIONAL
SCOPE FINANCIAL
EDUCATION
DO-OVER
THE NEED
OUR SALT SERVICES
SALT’S IMPACT
SALT partners with 300
higher education institutions and
nonprofits to make our service
available to 3.5 million students and
alumni, free of charge to our
end users.
BROAD REACH LEARNINGS
After completing the SALT Course on
student loan repayment, members
increased their understanding of loan
repayment options by 96%.
SALT school partners give us a
93% customer satisfaction rate.
PARTNERSHIPS
43Million
THE MARKET’S BROADEST CONTINUUM OF FINANCIAL EDUCATION AND DEBT MANAGE
American Student Assistance ● 2015 Annual Report 3
55% of student loan borrowers are
delaying purchasing homes,
with ripple effects on the
national economy.**
64% of student loan borrowers say their
education debt impacts their willingness to
donate to their alma mater,
and 62% report it hinders their
ability to do so.**
62% of student loan borrowers
have put off saving for retirement
or other investments.**
Peer-to-Peer Empowerment
Social Media Engagement One-to-One Loan Counseling
Delinquent borrowers who engage with
SALT counselors are three times more
likely to resolve their delinquency.
NO SAVINGS
LIFE DELAYED
GIVE BACK
TURNED AROUND
**Life Delayed, The Impact of Student Debt on the Daily Lives of Young Americans, 2015 American Student Assistance
*Federal Reserve Bank of New York, December 2015
3x71% of SALT members
who used our Repayment Navigator
raised their financial knowledge
and confidence, and improved their
loan payment plan.
GET IT RIGHT
SALT’s live student loan
counseling receives a
98% customer satisfaction rate
from borrowers.
ONE-ON-ONE
EMENT SERVICES, FROM K-12 THROUGH RETIREMENT.
American Student Assistance ● 2015 Annual Report4
GIVING UNDERPRIVILEGED FAMILIES A LEG UP
ON COLLEGE PLANNING AND FINANCIAL LITERACY
Created in 1984, American Student Assistance’s
College Planning Centers and middle/high school
school programs have helped over a half-million
students and families successfully navigate the
process of preparing for and financing a college
education. In 2015, 80% of the incoming higher
education students served by our College Planning
Services went on to enroll in postsecondary
education.
Realizing the Centers’ locations are out of reach for
many Massachusetts residents in need, last year we
expanded our delivery model to bring our services
directly to the low-income and first generation
students who need them most.
With generous financial support
from Experian and Eastern Bank, we
launched the first phase of
SALT Live, a mobile version of our
College Planning Services team that
travels to underserved communities
across Massachusetts.
American Student Assistance ● 2015 Annual Report 5
“When I first came to the ASA Brockton College Planning
Center, I had just graduated from high school. My family
was homeless and we lived in a homeless shelter. I never
thought college would be a path that I would be able to take.
Through determination and support, the CPC helped me not
only to believe in myself but my future as well. Now, I have
successfully finished my first year of community college
with a 3.5 GPA and have been accepted into the Biomedical
Engineering program at one of the best public 4-year
colleges in the country.” Youri Themelan, CPC Client
We broadened our digital
college planning tools and
lessons, bringing the deep
knowledge and expertise of
our counselors to a wider
national scale than in-person
counseling can do alone.
We joined with State Street Bank,
MassMutual, the Boys & Girls Clubs
and The Ford Family Foundation to
deliver financial education training to
students where they live, work and
study, from Boston all the way to
the Pacific Northwest.
American Student Assistance ● 2015 Annual Report6
REIMAGINING FINANCIAL
EDUCATION FOR FAMILIES
SALT Central is our online
community where users
can ask questions of our
experts or engage with
peers on topics as wide-
ranging as student loan
repayment, saving money
on textbooks, and finding
that first apartment.
SALT has reinvented how students attain the financial
skills needed to make one of the largest purchases of their
lives, and how they carry those skills forward throughout
adulthood. Study after study shows traditional financial
education programs often fall short in producing long-
lasting changes in money management behaviors. SALT
turns financial education instead into a lifelong, hands-on
learning experience for our community of users.
At the heart of this revolution is SALT’s digital platform,
saltmoney.org. In 2015, we further evolved saltmoney.
org by putting increased content control into the hands of
our users.
Our actions have produced results. Last year, we
recorded more than 2 million member interactions.
And when we engage members, they learn:
•	 68% of SALT users who took our credit card
lesson say our tools give them hope they can
get a handle on credit card debt.
•	 83% of SALT members who used our Know
What You Owe tool agree that we make them
think about how borrowing/debt may impact
their future financial health.
•	 96% increase in the number of users who
understand what percentage of after-tax
income a student loan payment should be.
American Student Assistance ● 2015 Annual Report 7
“The saltmoney website’s essay advice helped
me win a $1,000 scholarship, and its Repayment
Navigator tool has given me—and my family—
an idea of what I’m going to owe.”
Josie Girona, Plymouth State University student
Our SALT Courses personal finance
curriculum was redesigned to become
more engaging and intuitive.
On saltmoney.org, enhanced responsive
web design provides an optimal viewing
and interactive experience across a
wider range of devices.
American Student Assistance ● 2015 Annual Report8
The higher education community knows it’s not enough to give
students an academic education these days; they need a financial
education as well. With more students and families taking on
education debt than ever before, higher education institutions
are stepping up to create the “whole student”—one who is
well-rounded in both book smarts and financial know-how.
At SALT, we know the path to financial stability in college and
beyond starts with knowing your money—and the earlier you
start, the better. That’s why we partner with college campuses
nationwide to get students financially savvy while they’re
in school.
MENTORING STUDENTS AND GRADS
FOR A FINANCIALLY STABLE ADULT LIFE
In our Fiscal Year 2015, 169 higher
education institutions participated in
the first annual SALT-sponsored “Know
Your Money Day” and “Money Smart
Mondays,” competing to host the most
creative on-campus event, as well as
generate the most SALT activations and
engagements.
American Student Assistance ● 2015 Annual Report 9
“Knowing that SALT is backing me up is a great feeling.
I feel very supported and a lot less anxious about where
I’m going with my life. I feel that SALT will have the tools
and tips for whatever comes up in the future and for
what I’m dealing with as far as bills, loans, job search and
internships. It’s a good feeling having somebody there to
support me through this transition in life.”
	 Mackenna Murtaugh, Rivier University student
Financial Aid
enrollment
admissions
housing
student center
student life
alumni
student affairs
career services
Our 300-strong school
partners know the value
of financial education.
From administrators to
academic faculty, dorm
life and athletics,
several offices on
campus integrate SALT
programming into their
own offerings.
Results for “Know your Money Day” and
“Money Smart Mondays” included 10,000
registrations and 85,000 page views of
saltmoney.org.
American Student Assistance ● 2015 Annual Report10
SETTING THE BAR IN
STUDENT LOAN SERVICE
If student loan repayment had a Facebook status, it
would be “it’s complicated.” Student loan borrowers today
confront a repayment landscape dotted with jargon,
bureaucracy, and payment plans with distressingly similar
names but very different benefits and outcomes. It’s
no wonder that one in four of the more than 42 million
Americans with student loans is in default or struggling to
make payments.
That’s why SALT is building on ASA’s legacy of outstanding
service to federal student loan borrowers. We are
providing high-touch, personalized, impartial advice on
payment options and more to our sponsored members.
We take the time to examine a borrower’s whole financial
picture and help them find the best long-term payment
solution for their individual situation. We continue to
proactively help borrowers make smarter payment
decisions, by delivering just-in-time information in a
way that works for them. We do all this because getting
education debt under control lays the groundwork for
greater financial knowledge and well-being all around.
In the past year, thanks to SALT’s phone counseling, web
interactions and email communications:
•	 More than 420,000 borrowers resolved their
student loan delinquencies.
•	 Severely delinquent student loan borrowers
who engaged with our counselors were
three times more likely to resolve their
delinquency than those who did not engage.
•	 Borrowers’ satisfaction with our live chat
feature increased 10%, while our chat volume
increased 47% year-over-year.
•	 91% of our 1.9 million student loan borrowers
were in good standing.
“Without this program, my loans would be in default and I
would be swimming in a sea of debt. Before talking to the
advisers at SALT, I’ve been having trouble sleeping and so
overwhelmed that I can’t focus at school or work; I had no
idea how to address this problem. This program saved my
professional career and will allow student debt to be a part
of my future instead of taking it over. Thanks SALT!”
			University of Nevada Reno alum
American Student Assistance ● 2015 Annual Report 11
Tyler 16:20:41
If your other loans are not Direct Loans, and you are working in a
public service field then that may be a good option for you. If you
consolidate, then all your loans will be Direct Loans and then after 120
payments you should be eligible as long as you are still working for a
qualified employer. However, if you can’t afford your payments now
then it may not help to take them out of the grace period.
Tyler 16:27:20
If that is the case, then you would want to consolidate your loans
as soon as possible. You can do so by going to www.studentloans.
gov. Is there anything else I can help you with at this time?
Customer 16:32:35
No, you have been so helpful. Thank you so much.
SALT is fantastic.
Customer 16:33:02
:)
Customer 16:25:35
Basically I am wanting to avoid having to make too
many payments that will not count toward PSLF.
Customer 16:23:26
Yes I do qualify, I work for an alumni association that
seems to be a qualified non-profit.
Customer 16:21:33
What do you mean if I cannot afford my payments?
Tyler 16:22:07
Well if you consolidate and then apply for forbearance because
you can’t afford your payments yet, then it wouldn’t make sense to
consolidate now. Do you hold an eligible job for PSLF?
Tyler 16:32:45
You are welcome and we are glad to hear that!
Thanks for contacting SALT. If you have any other
questions, please don’t hesitate to contact us again.
Tyler 16:23:50
Okay so it sounds like you are good to go on that end.
Customer 16:20:01
Okay, so my next question is would it be beneficial for me to start consolidating my other loans and take
them out of the grace period so I can begin working toward my Public Service Loan Forgiveness Program?
Customer 16:16:24
Hello Tyler, I have a few questions about repaying my student loans.
Customer 16:18:10
I recently graduated with my Ed.D in May 2015. My loans have a payment that
is due July 27, 2015. I called and they told me that because I already had a grace
period that I cannot get a grace period now that I am done. Is that correct?
Based on an actual llve chat
Tyler 16:16:41
I would be happy to help. What is your first question?
Tyler 16:18:41
If you have already exhausted one grace period for each loan then yes, that is true.
Tyler 16:16:05
Welcome to SALT Live Chat. How may I help you?
American Student Assistance ● 2015 Annual Report12
CARING ABOUT
OUR COMMUNITY
Provided reading and mentoring support
for first graders at the Warren Prescott
School in Boston.
In 2015, we:
Our people are central to our success at American Student
Assistance. We are committed to a healthy work-life balance
with benefits that speak to our public purpose mission, like our
employee student loan reimbursement program. In 2015, we were
honored as one of The Boston Globe’s “Top Places to Work” for the
eighth year in a row—making ASA one of the elite Massachusetts
employers to have made the list every year since its inception.
Our associates echo our organization’s culture of caring, not just
in their empathetic approach to helping students and alumni as
part of their everyday work, but also in their numerous volunteer
activities. From our annual Halloween candy drive to cleaning Camp
Wing in Duxbury, Massachusetts every spring, ASA associates
are always there, ready to pitch in and give their time, effort and
energy to help those less fortunate.
Raised more than
$3,000 for UNICEF.
Donated 200 toys and $750
in cash/gift cards to the
Carlton Innovation School
in Salem, Massachusetts,
as part of our “Giving
Snowman” initiative.
American Student Assistance ● 2015 Annual Report 13
Helped 6,000 students and
families complete the Free
Application for Federal
Student Aid (FAFSA).
Sent two crews to spruce up facilities at Camp Wing
in Duxbury, Massachusetts, benefitting the camp’s
1,000 overnight and day summer campers.
Assisted Cradles to Crayons of Boston package
hundreds of school supplies, clothing and toys
for needy children.
Coached high school seniors from the West
Roxbury Education Complex in Boston on
college essay writing.
Financials
American Student Assistance provides various loan-related and other services in connection with
the financing of higher education and the federal Higher Education Act of 1965, as amended. The
organization operates through American Student Assistance, which is the trade or “doing business”
name of the Massachusetts Higher Education Assistance Corporation. A not-for-profit organization,
ASA continues to receive fees in connection with its role as a Federal Family Education Loan guarantor.
As a result of the Student Aid and Fiscal Responsibility Act, which was part of the Health Care and
Education Reconciliation Act, no new loans have been originated under the FFEL Program since July 1,
2010. This does not impact ASA’s commitment to providing services to student borrowers, but it will
cause FFEL-related income to continue decreasing over time.
Federal Family
Education
Loan Program
SALT
College
Planning Services
Totals
2014 2015 2014 2015 2014 2015 2014 2015
Operating Revenues
Fee for Service $ 262.1 $ 169.5 $ 1.3 $ 1.9 $ - $ - $ 263.4 $ 171.4
Grants and Contracts - - - - 1.9 1.9 1.9 1.9
Total Operating Revenues 262.1 169.5 1.3 1.9 1.9 1.9 265.3 173.3
Operating Expenses
Counseling and Support Services 12.7 11.3 11.7 11.1 3.8 3.3 28.2 25.7
Contracted Services 71.4 54.1 - - - - 71.4 54.1
Systems, Equipment and Maintenance 4.9 4.1 4.6 3.8 0.3 0.3 9.8 8.2
Research and Product Development - - 30.9 27.1 - - 30.9 27.1
Sales - - 4.9 4.9 - - 4.9 4.9
Marketing - - 4.0 2.5 - - 4.0 2.5
General and Administration 7.3 7.3 6.3 6.2 0.3 0.3 13.9 13.8
Total Operating Expenses 96.2 76.8 62.4 55.6 4.4 3.9 163.0 136.3
ASA subsidy (65.2) (51.4) 62.6 49.6 2.6 1.8 - -
Non-Operating Income/ (Expenses)
Net Unrealized Gain on Investments - 2.2 - 2.2 - - - 4.4
Federal Fund Transfer and Prepayments (37.5) (2.0) - - - - (37.5) (2.0)
Other Non-Recurring (0.9) 1.1 (1.5) 1.9 (0.1) 0.2 (2.5) 3.2
Total Non-Operating Expenses 38.4 1.3 1.5 4.1 0.1 0.2 40.0 5.6
Change in Net Assets $ 62.3 $ 42.6 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 62.3 $ 42.6
AMERICAN STUDENT ASSISTANCE
Consolidated Statements of Activities
(Dollars in Millions)
As of June 30, 2015
For Fiscal Year 2015, federal budget legislation reduced the amount of loan rehabilitation funds that
may be retained by guaranty agencies, as well as the fees a guaranty agency may charge borrowers
to rehabilitate. (A student borrower who has defaulted on his or her loan has the opportunity
to rehabilitate it by making a series of nine payments over a 10-month period.) As a result, the
organization saw a significant year-over-year revenue drop. Despite this challenge, ASA maintained
surplus financial results by reducing operating expenses, particularly for contracted services, and
continued investment in our SALT consumer literacy program.
In anticipation of declining federal fee revenue, ASA has established ASA Fund LLC (“ASA Fund,” also
referred to as “SALT Sponsorship Fund”), a single member LLC established to hold funds designated
by the Board as a quasi-endowment for the benefit of the SALT program. Additionally, ASA is seeking
to diversify SALT funding sources through the support of like-minded, socially conscious partners.
Basis of Presentation
The preparation of financial statements is
in conformity with U.S. generally accepted
accounting principles (“GAAP”). For
purposes of discussion and analysis, we
have made use of estimates as necessary
to separate our businesses.
Total
2015
Assets
Cash and Cash Equivalents
Agency Operating Fund 87.2
SALT Quasi-Endowment 102.2
College Planning Services 2.3
Certificate of Deposit 10.7
Investments 203.6
Receivables 56.3
Other Assets 3.7
Property and Equipment, Net 5.2
Total Assets 471.2
Liabilities and Net Assets
Liabilities 14.7
Accounts Payable and Accrued Expenses 17.2
Pension Obligation 8.7
Total Liabilities 40.6
Unrestricted Net Assets
Board Designated Net Assets
Agency Operating Fund 0.9
SALT Quasi-Endowment 102.2
College Planning Services 2.3
Undesignated Net Assets 325.1
Total Unrestricted Net Assets 430.6
Total Liabilities and Net Assets 471.2
AMERICAN STUDENT ASSISTANCE
Consolidated Statements of Financial Position
(Dollars in Millions)
As of June 30, 2015
American Student Assistance ● 2015 Annual Report16
ROBERTA’S STORY
Meet Roberta, a low-income, first-generation student who aspires to follow her dreams of
going to college, getting her degree, and making a better life for herself and her family.
Follow Roberta’s story as she navigates her way through paying for college, living on a
student’s budget, repaying her student loans and dealing with the financial challenges
that come with adult life today, with advice and counsel from SALT.
At each stage of her journey, Roberta can count on SALT to be there and ultimately
improve her life by giving her the confidence she needs to make smart money decisions,
for college and beyond.
We invite you to use the enclosed pencils to engage creatively with Roberta’s story!
American Student Assistance ● 2015 Annual Report 17
ASA Senior Management
Paul Combe
President and CEO
John Zurick
Executive VP, American Student Assistance
President, SALT
Grace Bartini
Ombudsman and VP
Brian Curtis
VP of Information Services & CIO
Barbara F. Matez
Senior VP, CFO and Treasurer
Susan H. J. Nathan
Senior VP and COO
Michael T. Ryan
VP of Borrower Services
J. Christopher Sheehan
VP and General Counsel
Board of Directors
Donald J. Reaves
Chair of the Board of Directors
Chancellor (retired)
Winston-Salem State University
Jean Eddy
Vice Chair of the Board of Directors
Chief Operating Officer
Rhode Island School of Design
Randall M. Behm
Principal
ED Solution Partners
John R. Currier
Philanthropic Advisor
Massachusetts Institute of Technology
Carol Fulp
President and CEO
The Partnership, Inc.
Lawrence H. Gennari
Partner
Gennari Aronson, LLP
Andy S. Gomez
Special Assistant to the President
for International Affairs (retired)
University of Miami
Thomas M. Graf
Executive Director
Massachusetts Educational Financing
Authority
Dione D. Kenyon
President and CEO
The Jewelers Board of Trade
Peter Segall
Former CEO
Healthcare Source
Advisory Council
Eduardo Brambila
Managing Director, Partnerships
Illinois Student Assistance Commission
Jodi Briggs
Director of Alumni Relations
Dean College
Mary Dyer
Financial Education Specialist
Finance Authority of Maine (FAME)
Risa Forrester
Vice President for Admissions and Marketing
Oklahoma Christian University
Julae Grosz
Director of Financial Aid
Chattanooga State Community College
Michell Jaworski	
Interim Dean of Students | Case Manager
Washington State University
Celestine (Celeste) Johnson
Manager, Student Loan Default Prevention
City Colleges of Chicago
Jodi Kaus
Director, Powercat Financial Counseling
Kansas State University
Trevor Kubatzke, Ph.D.
Vice President for Student Services
Milwaukee Area Technical College	
Rachel Maddux, Ph.D.
Director of Enrollment Research and Initiatives
Virginia Commonwealth University
Jacqueline Moreno
Managing Director, College Access Initiatives
Illinois Student Assistance Commission
Tara Olsen
Assistant Dean of Financial Aid
Tufts University - School of Medicine
Lyn Riggsby-Gonzalez	
Director of the Center for Career
Development
Columbus State University	
Precious Smith
Deputy Director, Office of Academic Excellence
Howard University
Dan Welter
Chief of Staff for Campus Life
University of Southern Maine
Leadership, Council Members and Partners
American Student Assistance ● 2015 Annual Report18
SALT Partners
NATIONAL/REGIONAL
Associated Colleges of the Midwest
Hispanic Association of Colleges and
Universities
Lutheran Colleges
New England College Council
Rural Community College Alliance
TCS Education System
by STATE
Alabama
Oakwood University
Talladega College
Arizona
Arizona Christian University
Arizona Earn to Learn
Pima Community College
Prescott College
Yavapai College
California
Association of Independent California
Colleges and Universities
California Institute of the Arts
Center for Employment Training
Chabot College
College of the Desert
Dominican University of California
Holy Names University
Life Chiropractic College West
Notre Dame De Namur University
Otis College of Art and Design
Pacific Oaks College
Santa Barbara City College
Southern California University of Health
Sciences
University of Southern California
Western University of Health Sciences
Woodbury University
Colorado
Colorado State University-Pueblo
Metropolitan State University of Denver
Connecticut
Albertus Magnus College
Connecticut Conference of Independent
Colleges
Eastern CT State University
Quinnipiac University
Sacred Heart University
Stone Academy
University of Hartford
University of St. Joseph
Florida
Beacon College
Independent Colleges and Universities of
Florida
Florida State University
Hodges University
Miami Dade College
Palm Beach Atlantic University
Saint Leo University
St. Thomas University
Stetson University
The University of West Florida
University of Tampa
Warner University
Georgia
Atlanta Metropolitan College
Clark Atlanta University
Columbus State University
Fort Valley State University
Georgia Independent College Association
Oglethorpe University
Iowa
Grand View University
Idaho
College of Southern Idaho
College of Western Idaho
Idaho Community Colleges
Lewis-Clark State College
North Idaho College
Illinois
Chicago School of Professional Psychology
City Colleges of Chicago
Columbia College of Chicago
Greenville College
Illinois Student Assistance Commission
Oakton Community College
Parkland College
School of the Art Institute of Chicago
Indiana
Internal Risk Management Association of
Indiana
Manchester University
Kansas
Butler Community College
Dodge City Community College
Emporia State University
Fort Hays State University
Garden City Community College
Kansas Board of Regents
Kansas City Kansas Community College
Kansas State University
Washburn University
Wichita Technical Institute
Kentucky
Jefferson Community and Technical College
West Kentucky Community and Technical
College
Maine
Beal College
Central Maine Community College
Eastern Maine Community College
Finance Authority of Maine
Husson University
Kennebec Valley Community College
Maine College of Art
Northern Maine Community College
Saint Joseph’s College of Maine
Southern Maine Community College
Thomas College
University of Maine
University of Maine, Augusta
University of Maine, Farmington
University of Maine, Fort Kent
University of Maine, Machias
University of Maine, Presque Isle
University of Southern Maine
Washington County Community College
York County Community College
Massachusetts
American International College
Anna Maria College
Association of Independent Colleges and
Universities in Massachusetts
Bard College at Simon’s Rock
Bay Path University
Becker College
Benjamin Franklin Institute of Technology
Bentley University
Berklee College of Music
Berkshire Community College
Boys & Girls Club of Lawrence
Boys & Girls Club of Lowell
Boys & Girls Clubs of Dorchester
Bridgewater State University
Cambridge College
Clark University
College of The Holy Cross
Dean College
Emerson College
Endicott College
Fisher College
Fitchburg State University
Framingham State University
Franklin W. Olin College of Engineering
Gordon College
Harvard University
Holyoke Community College
Jordan Boys & Girls Clubs of Boston (Chelsea)
Laboure College
Lasell College
Lesley University
Longy School of Music of Bard College
Massachusetts College of Art and Design
Massachusetts College of Liberal Arts
Massachusetts Community Colleges
Massachusetts School of Law
Massachusetts State University System
Massasoit Community College
MetroWest College Planning Center
Mount Holyoke College
Mount Wachusett Community College
Newbury College
North Shore Community College
Pine Manor College
Quinsigamond Community College
Regis College
Rob Roy Academy
Salem State University
School of the Museum of Fine Arts
Simmons College
Southeastern Technical Institute
Springfield Technical Community College
Stonehill College
Suffolk University
Tufts University
Current as of December 28, 2015.
American Student Assistance ● 2015 Annual Report 19
UMassFive College Federal Credit Union
Wentworth Institute of Technology
William James College
Michigan
Grand Rapids Community College
Kirtland Community College
Minnesota
Minnesota State Colleges and Universities
Normandale Community College
Mississippi
Mississippi Valley State University
Tougaloo College
Missouri
St. Charles Community College
Nebraska
Concordia University
Nevada
Nevada State College
University of Nevada – Reno
New Hampshire
Plymouth State University
Rivier University
Saint Anselm College
New Jersey
Association of Independent Colleges and
Universities in New Jersey
Brookdale Community College
Caldwell University
New Jersey Institute of Technology
Seton Hall University
New York
Albert Einstein College of Medicine
Bard College
Canisius College
Clarkson University
Fashion Institute of Technology
Hamilton College
Houghton College
LIM College
Mercy College
Nazareth College of Rochester
Niagara University
Paul Smith’s College
School of Visual Arts
North Carolina
Central Piedmont Community College
East Carolina University
Lees-McRae College
Lenoir-Rhyne University
North Carolina State University
Pfeiffer University
Pitt Community College
Queens University of Charlotte
Rowan-Cabarrus Community College
Wingate University
North Dakota
North Dakota State University System
United Tribes Technical College
Ohio
Antioch University
Capital University
Central Ohio Technical College
Clark State Community College
Marion Technical College
Ohio Wesleyan University
Southern State Community College
Stark State College
University of Toledo
Washington State Community College
Zane State College
Oklahoma
Mid-America Christian University
Oklahoma Christian University
University of Central Oklahoma
Oregon
Blue Mountain Community College
Central Oregon Community College
Clackamas Community College
Clatsop Community College
College Dreams
Columbia Gorge Community College
Community and Shelter Assistance of Oregon
Dream$avers/Umpqua/Neighborworks
Lane Community College
Lewis & Clark College
Linfield College
Linn-Benton Community College
Marylhurst University
Mount Hood Community College
Oregon Alliance of Independent Colleges and
Universities
Oregon Community Colleges Association
Oregon Student Access Commission
Pacific Northwest College of Art
Rogue Community College
Southwestern Oregon Community College
The Ford Family Foundation
Treasure Valley Community College
Umpqua Community College
University of Oregon
Warner Pacific College
Pennsylvania
Carnegie Mellon University
Mercyhurst University
Puerto Rico
EDP University of Puerto Rico
Rhode Island
Rhode Island School of Design
South Carolina
Francis Marion University
Limestone College
Newberry College
South Carolina Independent Colleges and
Universities
South Carolina Legal Services
Tennessee
Chattanooga State Community College
University of Tennessee Chattanooga
Texas
Dallas Nursing Institute
Schreiner University
Texas A&M International University
Texas A&M – San Antonio
Texas A&M University - College Station
Texas A&M University Corpus Christi
Texas A&M – Kingsville
Texas Lutheran University
University of Texas – Arlington
University of the Incarnate Word
Victoria College
Virginia
Virginia Commonwealth University
Washington
Bates Technical College
Bellingham Technical College
Big Bend Community College
Boys & Girls Clubs of Southwest Washington
Clark College
Clover Park Technical College
Columbia Basin College
Community Housing Resource Center
The Evergreen State College
GEAR UP Vancouver
(Vancouver Public Schools GEAR UP)
Lower Columbia College
LULAC Southwest Washington
Peninsula College
Pierce College
Seattle Central College
South Puget Sound Community College
South Seattle College
Spokane Community College
Spokane Falls Community College
State of Washington University System
Tacoma Community College
Washington State Community Colleges and
Technical Schools
Washington State Dept. of Veterans Affairs
Washington State University
Whatcom Community College
Washington, D.C.
American University Washington College
of Law
Council for Opportunity in Education
Howard University
Wisconsin
Alverno College
Chippewa Valley Technical College
Fox Valley Technical College
Gateway Technical College
Mid-State Technical College
Milwaukee Area Technical College
Moraine Park Technical College
Northcentral Technical College
Northeast Wisconsin Technical College
Southwest Wisconsin Technical College
Wisconsin Association of Independent
Colleges and Universities
Wisconsin Technical College System
American Student Assistance ● 2015 Annual Report20
AMERICAN STUDENT ASSISTANCE & SALT
With 60 years’ experience working with millions of students, the national not-for-profit American Student
Assistance knows a college education is the gateway to opportunity and should be accessible to all.
Through our SALT program, we demystify the college financing and repayment process, and provide
information, education and individualized advice. We further the advancement of dreams, with resolve,
compassion, expertise and the complete neutrality that comes from being independent and nonprofit.
We alleviate the individual and societal burden of college debt because those persuing an
education shouldn’t be left worse off financially than those who don’t. In fact, by 2025,
we will ensure that no student fails to enter, continue or complete their formal education
because of finances, and that all alumni realize the full economic benefit of higher
education through the successful repayment of affordable education debt.
We’re building a community of partners to achieve this goal,
and we invite you to join in the movement.
LOOKING TOWARD THE FUTURE
American Student Assistance, ASA, SALT, Money knowledge for college—and beyond, and corresponding logos are trademarks or registered
trademarks of American Student Assistance. Other marks are the property of their respective owners.
©2016 American Student Assistance. All rights reserved.

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ASA-2015-Annual-Report

  • 2. TABLE OF CONTENTS 2 About Us 4 Giving Underprivileged Students a Leg Up on College Planning and Financial Literacy 6 Reimagining Financial Education for Families 8 Mentoring Students and Grads for a Financially Stable Adult Life 10 Setting the Bar in Student Loan Service 12 Caring About the Community 14 Financials 17 Leadership 18 Partners
  • 3. American Student Assistance ● 2015 Annual Report 1 Letter from the Presidents A college degree is the single most important factor in realizing the financial and social mobility that enable the American Dream. Bachelor’s degree holders earn twice that of those with only a high school diploma. College graduates generally enjoy better health, participate more in civic duties and rely less on government-funded services. With economists predicting that 65% of American jobs will require at least some postsecondary education and training by 2020, and our economic prosperity increasingly dependent on global competition, the United States needs an educated workforce more than ever. Yet increases in the costs of higher education, the confusing options for meeting those higher costs, the lack of financial acumen among student loan borrowers, and stagnant wages have created barrier lines around higher education more and more people need help crossing. American Student Assistance® (ASA) and our SALT® program help people cross these lines every day. College costs and the loans undertaken to pay them are negating the financial and social benefits of a college degree and slowing our economic recovery by burdening America’s mainstream population with excessive indebtedness. Against a backdrop of seven years of stagnant wages, today 43 million Americans carry student loan debt, which totals $1.3 trillion… more than the total of all credit card debt in America. Research shows that student loan debt loads cause Millennials to delay getting married, starting a family, buying a home, and starting a business. Gen Xers struggle to simultaneously afford a middle- class life, pay off their own student loans, put their children through college and save for retirement. As well, a rising number of Baby Boomers are entering their golden years still paying off their own college costs, or their children’s, or both. In combination, these factors not only demoralize the millions of people they affect directly, but they also hold back the middle class from the upward trajectory that makes America great. ASA© and our SALT program exist for one purpose: to eliminate college financing as a barrier to education and long-term financial success, so that every student realizes the full potential of their dreams. We equalize the opportunity for people in all walks of life across our country, to access higher learning by providing the tools and counseling needed to be successful consumers of education. We think outside the lines, so we can guide people across them and help people become successful consumers of all life has to offer. We invite you to journey through the lines and stories drawn on the following pages, and join us in breaking down the barriers to education and money know-how for life. Paul Combe President and CEO, American Student Assistance John Zurick President, SALT Executive Vice President, American Student Assistance
  • 4. American Student Assistance ● 2015 Annual Report2 Now in its 60th year, the national not-for-profit American Student Assistance demystifies the college financing process by providing information, education, and individualized advice for the advancement of dreams. ABOUT US 69% of student loan borrowers either don’t recall receiving any formal financial education on budgeting while in college or say they did not receive this training.** Knowing what they know now about their debts, 54% of student loan borrowers say they may have made different college choices if they had it to do over.** Americans owe $1.3 trillion in student loans—and counting.* Pre-college Counseling and Financial Advice Compelling Digital Content Financial Literacy Curriculum NATIONAL SCOPE FINANCIAL EDUCATION DO-OVER THE NEED OUR SALT SERVICES SALT’S IMPACT SALT partners with 300 higher education institutions and nonprofits to make our service available to 3.5 million students and alumni, free of charge to our end users. BROAD REACH LEARNINGS After completing the SALT Course on student loan repayment, members increased their understanding of loan repayment options by 96%. SALT school partners give us a 93% customer satisfaction rate. PARTNERSHIPS 43Million THE MARKET’S BROADEST CONTINUUM OF FINANCIAL EDUCATION AND DEBT MANAGE
  • 5. American Student Assistance ● 2015 Annual Report 3 55% of student loan borrowers are delaying purchasing homes, with ripple effects on the national economy.** 64% of student loan borrowers say their education debt impacts their willingness to donate to their alma mater, and 62% report it hinders their ability to do so.** 62% of student loan borrowers have put off saving for retirement or other investments.** Peer-to-Peer Empowerment Social Media Engagement One-to-One Loan Counseling Delinquent borrowers who engage with SALT counselors are three times more likely to resolve their delinquency. NO SAVINGS LIFE DELAYED GIVE BACK TURNED AROUND **Life Delayed, The Impact of Student Debt on the Daily Lives of Young Americans, 2015 American Student Assistance *Federal Reserve Bank of New York, December 2015 3x71% of SALT members who used our Repayment Navigator raised their financial knowledge and confidence, and improved their loan payment plan. GET IT RIGHT SALT’s live student loan counseling receives a 98% customer satisfaction rate from borrowers. ONE-ON-ONE EMENT SERVICES, FROM K-12 THROUGH RETIREMENT.
  • 6. American Student Assistance ● 2015 Annual Report4 GIVING UNDERPRIVILEGED FAMILIES A LEG UP ON COLLEGE PLANNING AND FINANCIAL LITERACY Created in 1984, American Student Assistance’s College Planning Centers and middle/high school school programs have helped over a half-million students and families successfully navigate the process of preparing for and financing a college education. In 2015, 80% of the incoming higher education students served by our College Planning Services went on to enroll in postsecondary education. Realizing the Centers’ locations are out of reach for many Massachusetts residents in need, last year we expanded our delivery model to bring our services directly to the low-income and first generation students who need them most. With generous financial support from Experian and Eastern Bank, we launched the first phase of SALT Live, a mobile version of our College Planning Services team that travels to underserved communities across Massachusetts.
  • 7. American Student Assistance ● 2015 Annual Report 5 “When I first came to the ASA Brockton College Planning Center, I had just graduated from high school. My family was homeless and we lived in a homeless shelter. I never thought college would be a path that I would be able to take. Through determination and support, the CPC helped me not only to believe in myself but my future as well. Now, I have successfully finished my first year of community college with a 3.5 GPA and have been accepted into the Biomedical Engineering program at one of the best public 4-year colleges in the country.” Youri Themelan, CPC Client We broadened our digital college planning tools and lessons, bringing the deep knowledge and expertise of our counselors to a wider national scale than in-person counseling can do alone. We joined with State Street Bank, MassMutual, the Boys & Girls Clubs and The Ford Family Foundation to deliver financial education training to students where they live, work and study, from Boston all the way to the Pacific Northwest.
  • 8. American Student Assistance ● 2015 Annual Report6 REIMAGINING FINANCIAL EDUCATION FOR FAMILIES SALT Central is our online community where users can ask questions of our experts or engage with peers on topics as wide- ranging as student loan repayment, saving money on textbooks, and finding that first apartment. SALT has reinvented how students attain the financial skills needed to make one of the largest purchases of their lives, and how they carry those skills forward throughout adulthood. Study after study shows traditional financial education programs often fall short in producing long- lasting changes in money management behaviors. SALT turns financial education instead into a lifelong, hands-on learning experience for our community of users. At the heart of this revolution is SALT’s digital platform, saltmoney.org. In 2015, we further evolved saltmoney. org by putting increased content control into the hands of our users. Our actions have produced results. Last year, we recorded more than 2 million member interactions. And when we engage members, they learn: • 68% of SALT users who took our credit card lesson say our tools give them hope they can get a handle on credit card debt. • 83% of SALT members who used our Know What You Owe tool agree that we make them think about how borrowing/debt may impact their future financial health. • 96% increase in the number of users who understand what percentage of after-tax income a student loan payment should be.
  • 9. American Student Assistance ● 2015 Annual Report 7 “The saltmoney website’s essay advice helped me win a $1,000 scholarship, and its Repayment Navigator tool has given me—and my family— an idea of what I’m going to owe.” Josie Girona, Plymouth State University student Our SALT Courses personal finance curriculum was redesigned to become more engaging and intuitive. On saltmoney.org, enhanced responsive web design provides an optimal viewing and interactive experience across a wider range of devices.
  • 10. American Student Assistance ● 2015 Annual Report8 The higher education community knows it’s not enough to give students an academic education these days; they need a financial education as well. With more students and families taking on education debt than ever before, higher education institutions are stepping up to create the “whole student”—one who is well-rounded in both book smarts and financial know-how. At SALT, we know the path to financial stability in college and beyond starts with knowing your money—and the earlier you start, the better. That’s why we partner with college campuses nationwide to get students financially savvy while they’re in school. MENTORING STUDENTS AND GRADS FOR A FINANCIALLY STABLE ADULT LIFE In our Fiscal Year 2015, 169 higher education institutions participated in the first annual SALT-sponsored “Know Your Money Day” and “Money Smart Mondays,” competing to host the most creative on-campus event, as well as generate the most SALT activations and engagements.
  • 11. American Student Assistance ● 2015 Annual Report 9 “Knowing that SALT is backing me up is a great feeling. I feel very supported and a lot less anxious about where I’m going with my life. I feel that SALT will have the tools and tips for whatever comes up in the future and for what I’m dealing with as far as bills, loans, job search and internships. It’s a good feeling having somebody there to support me through this transition in life.” Mackenna Murtaugh, Rivier University student Financial Aid enrollment admissions housing student center student life alumni student affairs career services Our 300-strong school partners know the value of financial education. From administrators to academic faculty, dorm life and athletics, several offices on campus integrate SALT programming into their own offerings. Results for “Know your Money Day” and “Money Smart Mondays” included 10,000 registrations and 85,000 page views of saltmoney.org.
  • 12. American Student Assistance ● 2015 Annual Report10 SETTING THE BAR IN STUDENT LOAN SERVICE If student loan repayment had a Facebook status, it would be “it’s complicated.” Student loan borrowers today confront a repayment landscape dotted with jargon, bureaucracy, and payment plans with distressingly similar names but very different benefits and outcomes. It’s no wonder that one in four of the more than 42 million Americans with student loans is in default or struggling to make payments. That’s why SALT is building on ASA’s legacy of outstanding service to federal student loan borrowers. We are providing high-touch, personalized, impartial advice on payment options and more to our sponsored members. We take the time to examine a borrower’s whole financial picture and help them find the best long-term payment solution for their individual situation. We continue to proactively help borrowers make smarter payment decisions, by delivering just-in-time information in a way that works for them. We do all this because getting education debt under control lays the groundwork for greater financial knowledge and well-being all around. In the past year, thanks to SALT’s phone counseling, web interactions and email communications: • More than 420,000 borrowers resolved their student loan delinquencies. • Severely delinquent student loan borrowers who engaged with our counselors were three times more likely to resolve their delinquency than those who did not engage. • Borrowers’ satisfaction with our live chat feature increased 10%, while our chat volume increased 47% year-over-year. • 91% of our 1.9 million student loan borrowers were in good standing. “Without this program, my loans would be in default and I would be swimming in a sea of debt. Before talking to the advisers at SALT, I’ve been having trouble sleeping and so overwhelmed that I can’t focus at school or work; I had no idea how to address this problem. This program saved my professional career and will allow student debt to be a part of my future instead of taking it over. Thanks SALT!” University of Nevada Reno alum
  • 13. American Student Assistance ● 2015 Annual Report 11 Tyler 16:20:41 If your other loans are not Direct Loans, and you are working in a public service field then that may be a good option for you. If you consolidate, then all your loans will be Direct Loans and then after 120 payments you should be eligible as long as you are still working for a qualified employer. However, if you can’t afford your payments now then it may not help to take them out of the grace period. Tyler 16:27:20 If that is the case, then you would want to consolidate your loans as soon as possible. You can do so by going to www.studentloans. gov. Is there anything else I can help you with at this time? Customer 16:32:35 No, you have been so helpful. Thank you so much. SALT is fantastic. Customer 16:33:02 :) Customer 16:25:35 Basically I am wanting to avoid having to make too many payments that will not count toward PSLF. Customer 16:23:26 Yes I do qualify, I work for an alumni association that seems to be a qualified non-profit. Customer 16:21:33 What do you mean if I cannot afford my payments? Tyler 16:22:07 Well if you consolidate and then apply for forbearance because you can’t afford your payments yet, then it wouldn’t make sense to consolidate now. Do you hold an eligible job for PSLF? Tyler 16:32:45 You are welcome and we are glad to hear that! Thanks for contacting SALT. If you have any other questions, please don’t hesitate to contact us again. Tyler 16:23:50 Okay so it sounds like you are good to go on that end. Customer 16:20:01 Okay, so my next question is would it be beneficial for me to start consolidating my other loans and take them out of the grace period so I can begin working toward my Public Service Loan Forgiveness Program? Customer 16:16:24 Hello Tyler, I have a few questions about repaying my student loans. Customer 16:18:10 I recently graduated with my Ed.D in May 2015. My loans have a payment that is due July 27, 2015. I called and they told me that because I already had a grace period that I cannot get a grace period now that I am done. Is that correct? Based on an actual llve chat Tyler 16:16:41 I would be happy to help. What is your first question? Tyler 16:18:41 If you have already exhausted one grace period for each loan then yes, that is true. Tyler 16:16:05 Welcome to SALT Live Chat. How may I help you?
  • 14. American Student Assistance ● 2015 Annual Report12 CARING ABOUT OUR COMMUNITY Provided reading and mentoring support for first graders at the Warren Prescott School in Boston. In 2015, we: Our people are central to our success at American Student Assistance. We are committed to a healthy work-life balance with benefits that speak to our public purpose mission, like our employee student loan reimbursement program. In 2015, we were honored as one of The Boston Globe’s “Top Places to Work” for the eighth year in a row—making ASA one of the elite Massachusetts employers to have made the list every year since its inception. Our associates echo our organization’s culture of caring, not just in their empathetic approach to helping students and alumni as part of their everyday work, but also in their numerous volunteer activities. From our annual Halloween candy drive to cleaning Camp Wing in Duxbury, Massachusetts every spring, ASA associates are always there, ready to pitch in and give their time, effort and energy to help those less fortunate. Raised more than $3,000 for UNICEF. Donated 200 toys and $750 in cash/gift cards to the Carlton Innovation School in Salem, Massachusetts, as part of our “Giving Snowman” initiative.
  • 15. American Student Assistance ● 2015 Annual Report 13 Helped 6,000 students and families complete the Free Application for Federal Student Aid (FAFSA). Sent two crews to spruce up facilities at Camp Wing in Duxbury, Massachusetts, benefitting the camp’s 1,000 overnight and day summer campers. Assisted Cradles to Crayons of Boston package hundreds of school supplies, clothing and toys for needy children. Coached high school seniors from the West Roxbury Education Complex in Boston on college essay writing.
  • 16. Financials American Student Assistance provides various loan-related and other services in connection with the financing of higher education and the federal Higher Education Act of 1965, as amended. The organization operates through American Student Assistance, which is the trade or “doing business” name of the Massachusetts Higher Education Assistance Corporation. A not-for-profit organization, ASA continues to receive fees in connection with its role as a Federal Family Education Loan guarantor. As a result of the Student Aid and Fiscal Responsibility Act, which was part of the Health Care and Education Reconciliation Act, no new loans have been originated under the FFEL Program since July 1, 2010. This does not impact ASA’s commitment to providing services to student borrowers, but it will cause FFEL-related income to continue decreasing over time. Federal Family Education Loan Program SALT College Planning Services Totals 2014 2015 2014 2015 2014 2015 2014 2015 Operating Revenues Fee for Service $ 262.1 $ 169.5 $ 1.3 $ 1.9 $ - $ - $ 263.4 $ 171.4 Grants and Contracts - - - - 1.9 1.9 1.9 1.9 Total Operating Revenues 262.1 169.5 1.3 1.9 1.9 1.9 265.3 173.3 Operating Expenses Counseling and Support Services 12.7 11.3 11.7 11.1 3.8 3.3 28.2 25.7 Contracted Services 71.4 54.1 - - - - 71.4 54.1 Systems, Equipment and Maintenance 4.9 4.1 4.6 3.8 0.3 0.3 9.8 8.2 Research and Product Development - - 30.9 27.1 - - 30.9 27.1 Sales - - 4.9 4.9 - - 4.9 4.9 Marketing - - 4.0 2.5 - - 4.0 2.5 General and Administration 7.3 7.3 6.3 6.2 0.3 0.3 13.9 13.8 Total Operating Expenses 96.2 76.8 62.4 55.6 4.4 3.9 163.0 136.3 ASA subsidy (65.2) (51.4) 62.6 49.6 2.6 1.8 - - Non-Operating Income/ (Expenses) Net Unrealized Gain on Investments - 2.2 - 2.2 - - - 4.4 Federal Fund Transfer and Prepayments (37.5) (2.0) - - - - (37.5) (2.0) Other Non-Recurring (0.9) 1.1 (1.5) 1.9 (0.1) 0.2 (2.5) 3.2 Total Non-Operating Expenses 38.4 1.3 1.5 4.1 0.1 0.2 40.0 5.6 Change in Net Assets $ 62.3 $ 42.6 $ 0.0 $ 0.0 $ 0.0 $ 0.0 $ 62.3 $ 42.6 AMERICAN STUDENT ASSISTANCE Consolidated Statements of Activities (Dollars in Millions) As of June 30, 2015
  • 17. For Fiscal Year 2015, federal budget legislation reduced the amount of loan rehabilitation funds that may be retained by guaranty agencies, as well as the fees a guaranty agency may charge borrowers to rehabilitate. (A student borrower who has defaulted on his or her loan has the opportunity to rehabilitate it by making a series of nine payments over a 10-month period.) As a result, the organization saw a significant year-over-year revenue drop. Despite this challenge, ASA maintained surplus financial results by reducing operating expenses, particularly for contracted services, and continued investment in our SALT consumer literacy program. In anticipation of declining federal fee revenue, ASA has established ASA Fund LLC (“ASA Fund,” also referred to as “SALT Sponsorship Fund”), a single member LLC established to hold funds designated by the Board as a quasi-endowment for the benefit of the SALT program. Additionally, ASA is seeking to diversify SALT funding sources through the support of like-minded, socially conscious partners. Basis of Presentation The preparation of financial statements is in conformity with U.S. generally accepted accounting principles (“GAAP”). For purposes of discussion and analysis, we have made use of estimates as necessary to separate our businesses. Total 2015 Assets Cash and Cash Equivalents Agency Operating Fund 87.2 SALT Quasi-Endowment 102.2 College Planning Services 2.3 Certificate of Deposit 10.7 Investments 203.6 Receivables 56.3 Other Assets 3.7 Property and Equipment, Net 5.2 Total Assets 471.2 Liabilities and Net Assets Liabilities 14.7 Accounts Payable and Accrued Expenses 17.2 Pension Obligation 8.7 Total Liabilities 40.6 Unrestricted Net Assets Board Designated Net Assets Agency Operating Fund 0.9 SALT Quasi-Endowment 102.2 College Planning Services 2.3 Undesignated Net Assets 325.1 Total Unrestricted Net Assets 430.6 Total Liabilities and Net Assets 471.2 AMERICAN STUDENT ASSISTANCE Consolidated Statements of Financial Position (Dollars in Millions) As of June 30, 2015
  • 18. American Student Assistance ● 2015 Annual Report16 ROBERTA’S STORY Meet Roberta, a low-income, first-generation student who aspires to follow her dreams of going to college, getting her degree, and making a better life for herself and her family. Follow Roberta’s story as she navigates her way through paying for college, living on a student’s budget, repaying her student loans and dealing with the financial challenges that come with adult life today, with advice and counsel from SALT. At each stage of her journey, Roberta can count on SALT to be there and ultimately improve her life by giving her the confidence she needs to make smart money decisions, for college and beyond. We invite you to use the enclosed pencils to engage creatively with Roberta’s story!
  • 19. American Student Assistance ● 2015 Annual Report 17 ASA Senior Management Paul Combe President and CEO John Zurick Executive VP, American Student Assistance President, SALT Grace Bartini Ombudsman and VP Brian Curtis VP of Information Services & CIO Barbara F. Matez Senior VP, CFO and Treasurer Susan H. J. Nathan Senior VP and COO Michael T. Ryan VP of Borrower Services J. Christopher Sheehan VP and General Counsel Board of Directors Donald J. Reaves Chair of the Board of Directors Chancellor (retired) Winston-Salem State University Jean Eddy Vice Chair of the Board of Directors Chief Operating Officer Rhode Island School of Design Randall M. Behm Principal ED Solution Partners John R. Currier Philanthropic Advisor Massachusetts Institute of Technology Carol Fulp President and CEO The Partnership, Inc. Lawrence H. Gennari Partner Gennari Aronson, LLP Andy S. Gomez Special Assistant to the President for International Affairs (retired) University of Miami Thomas M. Graf Executive Director Massachusetts Educational Financing Authority Dione D. Kenyon President and CEO The Jewelers Board of Trade Peter Segall Former CEO Healthcare Source Advisory Council Eduardo Brambila Managing Director, Partnerships Illinois Student Assistance Commission Jodi Briggs Director of Alumni Relations Dean College Mary Dyer Financial Education Specialist Finance Authority of Maine (FAME) Risa Forrester Vice President for Admissions and Marketing Oklahoma Christian University Julae Grosz Director of Financial Aid Chattanooga State Community College Michell Jaworski Interim Dean of Students | Case Manager Washington State University Celestine (Celeste) Johnson Manager, Student Loan Default Prevention City Colleges of Chicago Jodi Kaus Director, Powercat Financial Counseling Kansas State University Trevor Kubatzke, Ph.D. Vice President for Student Services Milwaukee Area Technical College Rachel Maddux, Ph.D. Director of Enrollment Research and Initiatives Virginia Commonwealth University Jacqueline Moreno Managing Director, College Access Initiatives Illinois Student Assistance Commission Tara Olsen Assistant Dean of Financial Aid Tufts University - School of Medicine Lyn Riggsby-Gonzalez Director of the Center for Career Development Columbus State University Precious Smith Deputy Director, Office of Academic Excellence Howard University Dan Welter Chief of Staff for Campus Life University of Southern Maine Leadership, Council Members and Partners
  • 20. American Student Assistance ● 2015 Annual Report18 SALT Partners NATIONAL/REGIONAL Associated Colleges of the Midwest Hispanic Association of Colleges and Universities Lutheran Colleges New England College Council Rural Community College Alliance TCS Education System by STATE Alabama Oakwood University Talladega College Arizona Arizona Christian University Arizona Earn to Learn Pima Community College Prescott College Yavapai College California Association of Independent California Colleges and Universities California Institute of the Arts Center for Employment Training Chabot College College of the Desert Dominican University of California Holy Names University Life Chiropractic College West Notre Dame De Namur University Otis College of Art and Design Pacific Oaks College Santa Barbara City College Southern California University of Health Sciences University of Southern California Western University of Health Sciences Woodbury University Colorado Colorado State University-Pueblo Metropolitan State University of Denver Connecticut Albertus Magnus College Connecticut Conference of Independent Colleges Eastern CT State University Quinnipiac University Sacred Heart University Stone Academy University of Hartford University of St. Joseph Florida Beacon College Independent Colleges and Universities of Florida Florida State University Hodges University Miami Dade College Palm Beach Atlantic University Saint Leo University St. Thomas University Stetson University The University of West Florida University of Tampa Warner University Georgia Atlanta Metropolitan College Clark Atlanta University Columbus State University Fort Valley State University Georgia Independent College Association Oglethorpe University Iowa Grand View University Idaho College of Southern Idaho College of Western Idaho Idaho Community Colleges Lewis-Clark State College North Idaho College Illinois Chicago School of Professional Psychology City Colleges of Chicago Columbia College of Chicago Greenville College Illinois Student Assistance Commission Oakton Community College Parkland College School of the Art Institute of Chicago Indiana Internal Risk Management Association of Indiana Manchester University Kansas Butler Community College Dodge City Community College Emporia State University Fort Hays State University Garden City Community College Kansas Board of Regents Kansas City Kansas Community College Kansas State University Washburn University Wichita Technical Institute Kentucky Jefferson Community and Technical College West Kentucky Community and Technical College Maine Beal College Central Maine Community College Eastern Maine Community College Finance Authority of Maine Husson University Kennebec Valley Community College Maine College of Art Northern Maine Community College Saint Joseph’s College of Maine Southern Maine Community College Thomas College University of Maine University of Maine, Augusta University of Maine, Farmington University of Maine, Fort Kent University of Maine, Machias University of Maine, Presque Isle University of Southern Maine Washington County Community College York County Community College Massachusetts American International College Anna Maria College Association of Independent Colleges and Universities in Massachusetts Bard College at Simon’s Rock Bay Path University Becker College Benjamin Franklin Institute of Technology Bentley University Berklee College of Music Berkshire Community College Boys & Girls Club of Lawrence Boys & Girls Club of Lowell Boys & Girls Clubs of Dorchester Bridgewater State University Cambridge College Clark University College of The Holy Cross Dean College Emerson College Endicott College Fisher College Fitchburg State University Framingham State University Franklin W. Olin College of Engineering Gordon College Harvard University Holyoke Community College Jordan Boys & Girls Clubs of Boston (Chelsea) Laboure College Lasell College Lesley University Longy School of Music of Bard College Massachusetts College of Art and Design Massachusetts College of Liberal Arts Massachusetts Community Colleges Massachusetts School of Law Massachusetts State University System Massasoit Community College MetroWest College Planning Center Mount Holyoke College Mount Wachusett Community College Newbury College North Shore Community College Pine Manor College Quinsigamond Community College Regis College Rob Roy Academy Salem State University School of the Museum of Fine Arts Simmons College Southeastern Technical Institute Springfield Technical Community College Stonehill College Suffolk University Tufts University Current as of December 28, 2015.
  • 21. American Student Assistance ● 2015 Annual Report 19 UMassFive College Federal Credit Union Wentworth Institute of Technology William James College Michigan Grand Rapids Community College Kirtland Community College Minnesota Minnesota State Colleges and Universities Normandale Community College Mississippi Mississippi Valley State University Tougaloo College Missouri St. Charles Community College Nebraska Concordia University Nevada Nevada State College University of Nevada – Reno New Hampshire Plymouth State University Rivier University Saint Anselm College New Jersey Association of Independent Colleges and Universities in New Jersey Brookdale Community College Caldwell University New Jersey Institute of Technology Seton Hall University New York Albert Einstein College of Medicine Bard College Canisius College Clarkson University Fashion Institute of Technology Hamilton College Houghton College LIM College Mercy College Nazareth College of Rochester Niagara University Paul Smith’s College School of Visual Arts North Carolina Central Piedmont Community College East Carolina University Lees-McRae College Lenoir-Rhyne University North Carolina State University Pfeiffer University Pitt Community College Queens University of Charlotte Rowan-Cabarrus Community College Wingate University North Dakota North Dakota State University System United Tribes Technical College Ohio Antioch University Capital University Central Ohio Technical College Clark State Community College Marion Technical College Ohio Wesleyan University Southern State Community College Stark State College University of Toledo Washington State Community College Zane State College Oklahoma Mid-America Christian University Oklahoma Christian University University of Central Oklahoma Oregon Blue Mountain Community College Central Oregon Community College Clackamas Community College Clatsop Community College College Dreams Columbia Gorge Community College Community and Shelter Assistance of Oregon Dream$avers/Umpqua/Neighborworks Lane Community College Lewis & Clark College Linfield College Linn-Benton Community College Marylhurst University Mount Hood Community College Oregon Alliance of Independent Colleges and Universities Oregon Community Colleges Association Oregon Student Access Commission Pacific Northwest College of Art Rogue Community College Southwestern Oregon Community College The Ford Family Foundation Treasure Valley Community College Umpqua Community College University of Oregon Warner Pacific College Pennsylvania Carnegie Mellon University Mercyhurst University Puerto Rico EDP University of Puerto Rico Rhode Island Rhode Island School of Design South Carolina Francis Marion University Limestone College Newberry College South Carolina Independent Colleges and Universities South Carolina Legal Services Tennessee Chattanooga State Community College University of Tennessee Chattanooga Texas Dallas Nursing Institute Schreiner University Texas A&M International University Texas A&M – San Antonio Texas A&M University - College Station Texas A&M University Corpus Christi Texas A&M – Kingsville Texas Lutheran University University of Texas – Arlington University of the Incarnate Word Victoria College Virginia Virginia Commonwealth University Washington Bates Technical College Bellingham Technical College Big Bend Community College Boys & Girls Clubs of Southwest Washington Clark College Clover Park Technical College Columbia Basin College Community Housing Resource Center The Evergreen State College GEAR UP Vancouver (Vancouver Public Schools GEAR UP) Lower Columbia College LULAC Southwest Washington Peninsula College Pierce College Seattle Central College South Puget Sound Community College South Seattle College Spokane Community College Spokane Falls Community College State of Washington University System Tacoma Community College Washington State Community Colleges and Technical Schools Washington State Dept. of Veterans Affairs Washington State University Whatcom Community College Washington, D.C. American University Washington College of Law Council for Opportunity in Education Howard University Wisconsin Alverno College Chippewa Valley Technical College Fox Valley Technical College Gateway Technical College Mid-State Technical College Milwaukee Area Technical College Moraine Park Technical College Northcentral Technical College Northeast Wisconsin Technical College Southwest Wisconsin Technical College Wisconsin Association of Independent Colleges and Universities Wisconsin Technical College System
  • 22. American Student Assistance ● 2015 Annual Report20 AMERICAN STUDENT ASSISTANCE & SALT With 60 years’ experience working with millions of students, the national not-for-profit American Student Assistance knows a college education is the gateway to opportunity and should be accessible to all. Through our SALT program, we demystify the college financing and repayment process, and provide information, education and individualized advice. We further the advancement of dreams, with resolve, compassion, expertise and the complete neutrality that comes from being independent and nonprofit.
  • 23. We alleviate the individual and societal burden of college debt because those persuing an education shouldn’t be left worse off financially than those who don’t. In fact, by 2025, we will ensure that no student fails to enter, continue or complete their formal education because of finances, and that all alumni realize the full economic benefit of higher education through the successful repayment of affordable education debt. We’re building a community of partners to achieve this goal, and we invite you to join in the movement. LOOKING TOWARD THE FUTURE
  • 24. American Student Assistance, ASA, SALT, Money knowledge for college—and beyond, and corresponding logos are trademarks or registered trademarks of American Student Assistance. Other marks are the property of their respective owners. ©2016 American Student Assistance. All rights reserved.