Crush Social came alongside Mesiti Enterprise to construct a social media strategy. They specialize in events and were looking for creative ways in which to engage attendees.
2. MESITI CASE STUDY
âą The goal of the Mesiti campaign was to
increase event registrations (which
translates to event sales), build Facebook
page and increase community engagement.
âą The Mesiti team looked to Crush Social to
create responsive ad design for the
purpose of increasing event registration.
Additionally, Crush Social built a social
media strategy with the goal of raising
engagement levels (brand loyalty).
3. MESITI DETAILS
âą Create Facebook custom audiences for hyper
targeted ad design as well as website custom
audiences for re-marketing.
âą Social media strategy and content design to
speak to the engaged audience. Developed user
and buyer profiles.
âą Community development to engage and build a
stronger community/brand equity. (see example
#3 comment)
4. MESITI RESULTS
âą Increased event registrations by 45% and
responsible for 44% of total event sales.
âą 212% increase in Facebook testimonials to
be used in future marketing campaigns.
âą Ad spend CTR increase of 321%.