Anthony Johnson is applying for a sales manager or senior executive role. He has over 20 years of experience in sales and management roles in the telecommunications, IT, and ceramic tile industries. His experience includes growing market share and developing sales channels. Currently he is rebuilding dealer channels as an Area Sales Manager. He is seeking a new opportunity and has provided his resume and references for consideration.

1. To Whom It May Concern
Dear HR,
Career Application – SALES MANAGER /SR EXECUTIVE
The corporate, Celcom (M) Bhd was responsible to groom my foundation from a
Credit Assistant to a Senior Executive, 11 years (1991-2002). The achievement and
experience was challenging and knowledgeable. It has developed me as a
professional and with multiple command of languages ((English, BM, Cantonese &
Tamil), communication at all level has no barrier.
Channel Management was challenging in the fast and ever-changing
telecommunication industry that conditioned me to be stronger. Create and design
marketing programs for channel/dealers was the core contribution towards the team.
VSS (Voluntary Separation Scheme) was the option I chose to depart from this
corporate.
Compugates Sdn Bhd, the firm I joined since July 2002 as Sales Manager in digital
camera distribution business until December 2008. Kodak Digital Camera has grown
from 3% to 12% market share (top 5 brand) since my leadership with an average of
2.5 million gross turn over monthly. This industry and firm has groomed me to
overall management of business (sales, stock, collection, product and staff training,
key account management) and was part of the winning team that was responsible to
list the company in 2006 to the main board of KLSE.
In January 2007, was transferred to setup new department, marketing flash memory
card and drives. It was successful as this department has a turn-over half a million
within the first 3 months in the fast moving Mobile, IT and Photo channels.
Event management, road shows, product launching and trade fairs weekly and
quarterly of the year has been a major exposure and experience in product and
service promotion. (PC Fair, Camera Fair, IT Fair … etc)
Venus Ceramic Tiles, Currently, employed as Project Manager since April 2013 to
secure projects via developers, architects and contractors.
Tune Talk Sdn Bhd the current employment as Area Sales Manager to rebuild the
dealers channel in weak areas like Kajang, Cheras, Ampang, Hulu Selangor and
Kuala Selangor. These areas assign are now performing areas within a year and have
strong influence of Tune Talk in these areas.
Enclosed is my detailed CV for your consideration and looking forward for your
favorable reply or interview.
Thank you
______________________
Anthony Johnson
0192300015

2. PERSONAL BIODATA
Name : Anthony Johnson a/l S.M Arokiasamy
Residence and : 105, Jalan Koop Cuepacs 2, Taman Cuepacs,
Mailing Address 43200 Cheras, Selangor Darul Ehsan
Contact No : Mobile 019 2300015
E Mail : cuepacs1@yahoo.com
Sex : Male
Date/Place of Birth : 7 January 1970, Kuala Lumpur
Nationality : Malaysian
Marital Status : Married (Year 2000)
Spouse : Babita Kaur a/p Harbans Singh
Dependents : Aaron Giovanni Johnson (Son – Age 8 )
LANGUAGES *
Spoken Grade Written
English Good Good
Bahasa Malaysia Good Good
Tamil Good
Cantonese Good
Hokkien/Mandarin Minimum
EDUCATION
Year Institution Grade
1988 – 1990 Systematics College A Levels
1983 – 1987 St John's Institution SPM
1977 – 1982 St Johns's Institution Primary
COMPUTER SKILLS
• Microsoft Office (Windows)
o Power Point, Excel, Words …etc. and AV sound systems
WORK EXPERIENCES
May 1991 CELCOM (M) SDN BHD
To CT Paging Sdn Bhd (subsidiary of Celcom)
May 2002 Credit Assistant – Collection
• Responsible for pager (beeper) customer’s bad debts via telephone
and field approach.
Marketing Coordinator
• Responsible to coordinate marketing activities for internal and
external (dealers) and assist Executives to execute marketing
programs.
Dealers Sales Executive
• Responsible to market paging products and services to Dealers to
achieve set sales target.
• Conduct product and services training to Dealers and internal staff
to instill product knowledge and selling skills.

3. • Assist Marketing Manager to implement marketing and sales
program and reports.
Celcom (M) Sdn Bhd – (HQ)
Senior Sales Executive
• Develop and design strategies and implement programs,
incentives, rewards and awards to more than 3000 business
(dealers) nationwide via regional office to instill support and
loyalty towards company’s product and services and set target.
o Dealers & Consortium Incentive scheme
 Regional Dealers, Regional Consortium, National
Consortium
• Design non-monetary (retention) program to sustain dealers
loyalty
o Dealers Incentive Trip
Successfully designed and implemented 6 Dealers Incentive Trip
 Bangkok 1999, 2002 (3X),China 1998,2000,2003,2004
Europe (2000), Turkey (2001)
• Dealers Segmentation
Classify Dealers via sales performance to provide level
of support monetary and non-monetary.
• Dealers Portal
A system to franchise branch operation to Dealers who are
qualified via online system leveraging on web page resources. This
system is to reduce branch congestion and operation cost.
• Organize product training and prepare presentation materials /
manuals for new bill plans, latest product and services, revisions of
incentive scheme for Dealers and Branches.
• Manage and organize events and functions for dealers/business
partners annually.
o Dealers Annual Dinners, Dealers Night, Annual Yee Sang Dinner,
Launchings …..etc.
July 2002 COMPUGATES SDN BHD
To
Nov 2008 Assistant Marketing Manager
• Event Management of product launching of digital camera and
dealers gala dinners.
• Organize weekly road show and major camera fairs at hopping
complex and at dealers shop front.
• Manage advertisement concept and schedule and below the line
p.o.s-material to position product.
Head of Sales Photography
• Design sales strategy and schemes to achieve monthly target set
by management via sales team of 6 personnel, an average of 2.5
million monthly sales turn over.
• Motivate and lead sales personnel to achieve objective via account
management of 150 dealers in Central and Northern region.
• Conduct sales and product training to dealers and sales team as
when required.
• Manage key accounts that contributes 65% towards average sales
of 2.5 million monthly.

4. • Negotiate with pricipal office and suppliers and design marketing
programs.
Head Of Department- Manager
• Set up new department for new business – memory flash drive
• Distribute memory cards to photo dealers, IT dealers and mobile
dealers.
• Manage the sales team and liaise directly with principal.
• Draft incentive policy for 3 main departments in the company.
• Achieve department goal of 0.5 mil sales p/m in 3 months.
DEC 2008 MEDIA SEVEN MARKETING
To
MAR 2012 Channel Manager
• Distribution of memory flash drive & Portable Hard Disk (HDD)
2012 – 2013 VENUS CERAMIC TILE SDN BHD
Project Sales Manager
• Secure projects via developers, architects & contractors
• Present company products and strength to targeted group (special
projects)
• Major Accounts in Project Sales
o Ancubic Holding SB
o SJ Properties SB ( SPK Homes)
o Plenitude Permai SB
o OPTAD Marketing SB
o Kejuruteraan Asas Jaya
o
CURRENTLY TUNE TALK SDN BHD
Area Sales Manager
• Specialist in grooming weak sales areas
• Develop dealers channel and branding via strategic signages.
• Manage distributors of Tune Talk products and ensure sales target
are met on time.
• Sucessfully installed the biggest Tune Talk signage in Kajang by
replacing competitors signage. Similar with campaign in Cheras.
• Manage sales executives and groom them to capture market share
and channel share :-
o Hulu Langhat ( Kajang, Bangi, Semenyih, Beranang)
 Established the area in 6 month from 20 active
dealers to 80 active dealers.
o Cheras (KL)
 Established the area in 5 moths form 40 active
dealers to 85 dealers
o Ampang ( KL & Selangor )
 Established the area in 5 moths form 10 active
dealers to 25 dealers
o Selayang ( Rawang )
o Shah Alam , Sungai Buluh
o Hulu Selangor ( KKB, Batang Kali, Sabak Berna, Sg Besar)
o Kuala Selanor (Tanjong Karang, Ijok, Kuang , Kundang )
 Currently have 170 active dealers in the above
areas, to groom further.

5. OTHER STRENGTH
• Key Account Management
• Excellent exposure in Telecommunication, IT, Photography channel
• Emceeing / Sound System ( DJ)
o Launchings and Funtions and Weddings
o Presentation
• Natural Speaker
• Acting / Advertisement
o Astro Max – ‘ I Got Time ‘
 Main role for the commercial (30sec, 6 mths )
o Astro On Demand (Hua Hee Tai )
 Cameo role
• Participated in many Corporate Trainings & Team Building Program
• Commentator / Voice Over
•
• Familiar with local government offices via Residence Association
REFEREE
• CELCOM (M) BHD
o En. Abbas 019 3373900
• COMPUGATES SDN BHD
o Mr. Kenze 019 2231318
• Tune Talk Sdn Bhd
o Mr. Karim 019 330 2177

6. OTHER STRENGTH
• Key Account Management
• Excellent exposure in Telecommunication, IT, Photography channel
• Emceeing / Sound System ( DJ)
o Launchings and Funtions and Weddings
o Presentation
• Natural Speaker
• Acting / Advertisement
o Astro Max – ‘ I Got Time ‘
 Main role for the commercial (30sec, 6 mths )
o Astro On Demand (Hua Hee Tai )
 Cameo role
• Participated in many Corporate Trainings & Team Building Program
• Commentator / Voice Over
•
• Familiar with local government offices via Residence Association
REFEREE
• CELCOM (M) BHD
o En. Abbas 019 3373900
• COMPUGATES SDN BHD
o Mr. Kenze 019 2231318
• Tune Talk Sdn Bhd
o Mr. Karim 019 330 2177