1. Know Your Audience
DigaForce

2. Mission
“To measure and categorize an
athlete’s social following to
increase endorsement earnings”

3. Problem
-Athlete’s struggle to increase
endorsement potential
-Only vanity metrics available
when negotiating
endorsement contracts

4. Solution
“the Nielsen of social”
 Crawls Facebook & Twitter
followings
 Analyzes unfiltered data – No
Surveys!
 19 socio-demographic
measurements
 5 personality trait categorizations

5. Why Now
“As sponsorship becomes more important
both for the sponsor and the sports body,
the need for accurate measurement will
increase.” – PWC Report
Digital Ad Spend
$113 Billion
Increase Social Ad Spend
64% US Advertisers
40%
Nike TV/Print

6. Value
 Athletes:
 Increase NUMBER of sponsorship
activations
 Increase AMOUNT of sponsorship
activations
 Increase EFFECTIVENESS of sponsorship
activations
 NFL Players Association:
 Better understand athlete / brand fit
 Increase revenue opportunities

7. Product
Socio-
Demographi
cs
DigaForce
Analysis
Delivery To
Brand/Agent
Psychometri
cs

8. Business Model
Monthly Subscription
Revenue Share

9. Team
 Anthony Pompliano – Founder and CEO
 Previous exit from The Community Corkboard
 Former US Infantry Sergeant
 Background in Sports and Military Intelligence
 Wade Minter – Lead Architect
 Red Hat, WebAssign, Rackspace, CTO at
TeamSnap
 Matt Cotter – Senior Engineer
 8+ years of algorithmic design
 Expert at UAV Tracking Software development

10. Contact
Anthony Pompliano
CEO
anthony@digaforce.com
(919) 523 - 7750