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Position yourseld perfectly
- 1. POSITIONING MATRIX
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ENERGY
highmediumlow
FOCUS
you it them
obsession
What lights you up?
uniqueness
What sets you apart?
purpose
Explain how what you do helps them
get on with what they do
category
Pick something they already know about
analogy
How is it like something they already understand?
problems
Speak to their inner thoughts,state a concern
they would identify with
history
Edit out the irrelevant bits
examples
Use case studies,comparisons and
past clients/experiences
solutions
Talk about some of the ideas you already have