Russia Direct is a digital platform that provides analysis on US-Russia relations to policymakers and experts. It publishes briefs, reports, and newsletters on its website and mobile apps. The content includes opinion pieces and interviews on political, economic, and security issues. Russia Direct has a monthly audience of 40,000 readers, over 5,000 subscribers, and aims to be the leading source of information on the US-Russia relationship.
2. www.russia-direct.org www.russia-direct.org
Who we are
Russia Direct is a new digital platform that serves as the definitive destination for
policy makers and experts seeking daily insight on the issues and trends affecting the
relationship between the United States and Russia. With Russia’s prominent impor-tance
in geopolitics, the need for Russia Direct has never been greater.
Readers have a variety of ways to access Russia Direct content:
Russia Direct website (russia-direct.org)
Monthly briefs
Quarterly reports
Jill Dougherty
former Foreign Affairs correspondent, CNN
Tobi Gati
Sr. International Advisor, Akin Gump, and former Special
Assistant to the President and Sr. Director for Russia for
the National Security Council
Jeff Goldstein
Director of Eurasia, Open Society Foundation
Andrew Kuchins
Director and Senior Fellow, CSIS
David J. Rothkopf
President and CEO of Garten Rothkopf,
CEO and Editor-at-large of Foreign Policy magazine
Thomas Graham
Managing Director, Kissinger Associates
Who we are
Russia Direct readers include
influential policymakers and thought leaders:
Senior executives of some of the
world’s leading corporations turn to
Russia Direct for analysis:
3. www.russia-direct.org www.russia-direct.org
Website Reports
Briefs
present deeper insight into important is-sues
in U.S.-Russia relations. Reports are
published in the begininng of each month
and are available in PDF format. Monthly
memos have covered such themes as cy-ber
security, Russia’s strategy in the Mid-dle
East and Central Asia and the Russian
government’s plans for school reform.
Russia-direct.org
is updated daily and consists
of different channels, including:
Opinion pieces from
American and Russian
experts
The best content from the website, carefully selected
each week along with Editor’s Picks from around the Web.
Available exclusively to subscribers,
Russia Direct Reports provide background
and context on the most important issues
facing U.S. and Russian policy makers.
Reports
are in-depth quarterly reports written by
noted experts on major international is-sues.
Subscribers will receive advance
access to the reports in digital form. Typi-cal
reports get downloaded 10 thousand
times. Hard copies of the report are dis-tributed
together with Foreign Policy
magazine to members of U.S. Congress,
think tanks, research centers and influen-tial
global organizations.
Interviews with prominent
businesspeople or officials
Reviews of important books that
shape U.S.-Russia relations
In-depth analysis of current issues
debated by leading experts, opinion
leaders and policy makers
Weekly Newsletters
Content
Insight on the topics which
will drive the agenda for US
and Russia leaders
Overview of think tanks
specializing in foreign policy
or U.S.-Russian relations
Regular webcasts with
prominent experts discussing
the most important topics of
world politics
4. www.russia-direct.org www.russia-direct.org
We offer
Influential audience 58% of Russia Direct readers classify as in-fluentials
Global reach Russia Direct reaches the most influential au-dience
in the world and is presented at the
most important forums – like the World Eco-nomic
Forum in Davos and the Munich Inter-national
Security Conference
Premium content RD provides its audience with the best ex-pertise
from Russia and the U.S. Among our
writers are politicians, political advisors, con-sultants,
financial analytics, journalists and
foreign policy experts
In the first year after launch, RD has attracted
5,000 subscribers for its premium content.
Almost 50% of readers turn to RD for a pro-fessional
enjoyment which can serve as an
example of testament to the quality of RD
Loyal audience
Personalized
approach
Working with the RD team, you will be able to
develop a customized advertising platform
that will help you meet your specific market-ing
goals.
Events
We offer
Each release of a Report is followed by a custom event where prominent Russian
and U.S. experts – including authors of the Report – discuss the results of the
Quarterly with representative of the business and academic communities.
Events include roundtable discussions and seminars (closed or public), invitation-only
lunches, cocktail receptions, webinars and teleconferences. RD provides top
speakers from the Russian and U.S. business and political communities as well as
top moderators who are well-known in Russia and abroad.
Our events for 2015 will include:
March Russian Energy Outlook 2015 (conference, U.S.)
June
Competitive strategies in the search for talent: The role of
university education and media (roundtable at St. Petersburg
Economic Forum, Russia)
October Russian innovation economy: Challenges and opportunities
(roundtable, Russia)
December Russian-US relations: A year of confrontation and high
expectations (conference, U.S.)
The Valdai International Discussion Club-2014. Source: “Vedomosti”, business daily
5. www.russia-direct.org www.russia-direct.org
Audience Research
Foreign Policy magazine’s survey among
Russia Direct’s readers showed:
are opinion leaders
The Economist
UK
USA
The New York
Times
Canada
The Washington
Post
Germany
The Wall Street
Journal
Others
with over 15 years of service
in government. Average of 12
years of service
32 44 51 48 16 6 4.1 3.8
access the site from mobile devices
2/3 work for companies doing
business internationally
agree that Russia Direct
offers information they can’t
get from other sources
are top management
professionals
One in 4 of business readers
are C-suite executives
57%
40%
65%
1/3 are decision-makers at
companies with over 1,000
employees
Sources:
Russia Direct focus groups, quantitative surveys; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,
www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com
Launched in June 2013,
Russia Direct already attracts
more than 40,000 unique
visitors per month. More than
5,000 people have already
subscribed to our premium
products
Age
35+
Major
interest
of audience
58%
44%
52
5 5
84 74
3
72
42
The Economist The New York The Economist
Times
The New York
Times
The Washington
Post
The Washington
Post
The Wall Street
Journal
The Wall Street
Journal
Personal income
$100,000+
C-Suite
43% 25%
44%
Research
80%
6. www.russia-direct.org www.russia-direct.org
Newsletters and Social Media Web opportunities
Media formats
300x250
Main page
Mobile
Facebook
Twitter
Opportunities
400x400
400x400
728x90
468x60
300x250
300x250
Inner pages
300x250
728x90
300x250
300x600
Sponsored by...
Sponsored by...
Sponsorship
600x77
600x77
7. www.russia-direct.org www.russia-direct.org
Print Ads
Advertisement
Advertisement
Sponsored by...
Reports
Spread or Full-page advertisement in the Report (print
or PDF)
Acknowledgement of your support in the video
interviews with the authors, video branding
Prior access to the Report during 3 days after the
Report is published (728x90 or 300x600 banner on
Russia-direct.org)
Banners on foreignpolicy.com announcing free access
to the Report and access to its 3.5 mln readers.
Sponsorship of newsletters announcing the Report
Partner’s logo on the Report promo page
Opportunities
Russia Direct Team is ready to offer
cusomized packages within Briefs or
Reports. Basic advertising opportunities
might include:
8. www.russia-direct.org
Contacts
Ksenia Smertina
Associate Publisher
k.smertina@russia-direct.org
Evgenia Khankova
Special Projects Director
e.khankova@rbth.ru
Anna Sergeeva
External Communications Director (New York)
a.sergeeva@russia-direct.org
Olga Guitchuns
Events Coordinator, Account Manager (Washington, DC)
olga.guitchounts@rbth.ru
Russia Direct - Moscow office
24 bld.4 Pravdy street,
125993 Moscow, Russia
Rossiyskaya Gazeta office
Tel. +7 495 775 31 14
Fax. +7 495 988 92 13
Russia Direct - New York office
31 West 34 Street, Suit 8018
New York, NY 10001, USA
