The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.

1. Omni Channel
Retail – Reach
Customers
Where They Shop

2. #sellanywherefaster
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@Vinculum_IT
@Vinculumgroup

3. Speaker
Raju Dedhia
Head of Pre-Sales and Enterprise Solution at Vinculum. Raju has been
working in retail industry for the last 20 years.
With experience in multiple roles like Implementation lead, Product
Manager and Solution Architect, he has deep knowledge of retail and
supply chain domain.
With expertise in showcasing results-driven technology led solution
for business growth, productivity, control and cost-saving initiatives.
Profile Details

4. BeforeWeBegin
Submit your questions anytime.
We’ll do Q&A at the end
We will send you the recording
and slides

6. Journey to Omni
Channel

7. What is Omni Channel
Omnichannel retailing is all about unifying every sales channel to
create a single commerce experience. Meaning shoppers can
browse, purchase, deliver, collect and return goods via any
combination of channels – and their experience remains consistent.
Making it much more than just having physical stores on top of a
multichannel ecommerce operation.

8. Is Omni Channel A Buzz Word?
Real companies are
making real progress by
implementing an
omnichannel strategy –
an experience consumers
have been crying out for.

9. What Omni Channel Does
So with omnichannel, your brand becomes
omnipresent on the front-end. Selling on
channels like:
❑ A desktop ecommerce website that
responds perfectly on mobile devices.
❑ Social media and messaging apps.
❑ A dedicated smartphone app.
❑ Relevant marketplaces for your brand.
❑ Physical retail and/or pop-up stores.
And this then all integrates into one on the
back-end. Allowing shoppers to do things like:
❑ Browse on social, buy on your mobile site,
collect from a store and return in-store.
❑ Add to cart via mobile app on the move to
work, complete the purchase on desktop at
the office and have the item delivered to
home.
❑ Browse your physical or pop-up store, scan
an item via mobile app to add to their online
cart and purchase later at home in a
preferred size.

10. Why Omni Channel is so Crucial?
In 2018, worldwide
ecommerce revenue reached
nearly $2,300 billion.
And 73 percent of the
consumers who contributed
to this ecommerce revenue
are regularly shopping in
multiple physical and digital
channels—and spending
more, more often, and for
longer than their single-
channel counterparts.

11. Customer
Shopping
7% Shopped Online Exclusively
20% where stores only shoppers
73% used multiple channels
Additional
Sales
4% more In-Store
10 more in Online
Retain
Customers
89% - With Omni Channel Strategy
33% - With Weak / No Omni Channel Strategy
Why Omni Channel is so Crucial?

12. HIGH FIXED COST BASE INVOLVED

13. PARELLEL ORGANIZATION – ONLINE VS OFFLINE

14. DRIVE ONLINE TRAFFIC INTO STORES
AND VICE VERSA

15. ONLINE ACQUISITION COST ARE RISING

16. MOVING ONLINE TO OFFLINE

18. ONLINE AND OFFLINE MERGED INTO ONE – SINGLE
VIEW OF CUSTOMER, SALES AND INVENTORY

19. BREAK THE ORGANIZATIONAL “SILO”

20. UNIFIED IT BACKBONE ONLINE TO OFFLINE /
OFFLINE TO ONLINE

21. Building Omni Channel Strategy
Integrate
Keys
Areas
Sales Channel
Delivery Fulfillment
Returns
Basic
Need Attention
Resource
Capital

22. Sales Channel
From a front-end sales perspective, an omnichannel retail business does two
things:
❑Shows up in every online and offline channel relevant to its target market.
❑Integrates shopping carts and order statuses to be consistent across each of
these channels.
In other words:
A customer has one view of the business. Adding an item to cart on one
channel means it’s still there on a different one later in the day, with order details
available everywhere – regardless of where the purchase was made.

23. Delivery & Fulfilment
Omnichannel retailing isn’t just about being everywhere your customers are in
terms of sales points. You need to be everywhere when it comes to delivery and
fulfilment too.
This means looking at providing options like:
❑ A ‘click and collect’ in-store service
❑ Store to be a Fulfilment Center
❑ Delivering to local lockers or pick up points.
❑ Customers being able to store multiple delivery addresses in their account,
making it easy to ship to work, home or anywhere else.

24. Delivery & Fulfilment

25. Returns
Returns is the final piece in your omnichannel strategy puzzle.
Omnichannel is about being everywhere your customers are, and this includes returns. Meaning
you need to think about having more than one way to return items. So things like:
❑ In-store return.
❑ Courier collection.
❑ Multiple local drop off points.
❑ Standard ‘drop at Selected Centre’ return.
With the key being a customer can use any of your return options, regardless of where they
made the original purchase

26. Omni Channel Strategy Mgmt. Tools
Taking the plunge into omnichannel can create a multitude of moving parts in
your business. And managing it all simply cannot be done manually.
So it’s imperative to be able to create:
❑ Deep operational integrations. All warehouses, stores, online and offline
sales channels and POS systems need to talk to each other so that orders,
fulfilment and returns can be handled in one back office.
❑ Automated inventory. Stock levels need to automatically update in real-time
across every sales channel.

27. Omni Channel Strategy Mgmt. Tools
This means utilizing a form of omnichannel retail software that can connect and
integrate everything together seamlessly on the back-end, so you can provide a
winning customer experience on the front-end.
So when choosing an omnichannel software, you need to make sure it covers all
your bases – like being a genuine all-in-one solution, necessary direct
integrations and real-time inventory syncing.
So think the likes of;
Automated Catalog
Listing Tool
Order & Inventory
Mgmt. System
B2B & B2C
Warehouse Mgmt.
system
Omni Channel Store
Point of Sale

28. Our Suite of Products
WEBSTORES
MARKETPLACES
3PLs
150+
Integrations
to help you
sell & fulfill
across
channels
INTEGRATED SUITE OF
PRODUCTS ON SaaS
Multi Channel Sales Order
Management
Warehouse Operations &
Returns Management
Store Back Office & Point
of Sales
MDM/ PIM, Supplier Portal
Omni Channel Retailing- Real Time
View of Inventory Across Channels
And many more…...
And many more…...
And many more…...
Automated Catalog Listing

29. Final Thoughts
A successful omnichannel strategy is about getting to a point where customers
can:
❑ Browse everywhere.
❑ Buy everywhere.
❑ Deliver everywhere.
❑ Return everywhere.

31. www.vinculumgroup.com
Thank You
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