PESTLE analysis of MINISO

1. Business Environment
CIA 1 Part B
Group 4
1. 2211439: Joe Mathew
2. 2211405: Ansh Shah
3. 2211438: Rushingwa Mugisho Gedeon
4. 2211424: Pragdiya M
5. 2211459: Sharon Shaji
6. 2211419: Jess John

2. Miniso
➢ MINISO is a international product retailer founded by CEO Ye Guofu
in 2013.
➢ MINISO has opened more than 4,200 stores in over 80 countries,
with more than 150 of them in India.
➢ MINISO's primary target customers are 18-35 year olds who need
uniquely styled and quality essentials.

3. ➢ Produce products that bring
joy to their customers.
➢ Keep up with latest trends.
➢ High-quality and creative
products
➢ Affordable prices
Vision Mission

4. Marketing
➢ Social media platforms
➢ Influencer marketing- one of the most
prominent strategy

5. Technological
➢ 60% of sales are done through UPI.
➢ E-commerce website- beneficial to business and
customers

6. Environment
➢ Miniso tries to ensure environmental
sustainability and ecological balance.
➢ Tie-ups with leading e-waste recycler such as
3R Recycler.
➢ Minoso contributes to the Clean Ganga Fund
set-up by the Central Government .

7. Social
➢ MINISO are easily sold in a developing
country such as India.
➢ Miniso believes in ‘back to the essence’ and
providing value to its customers.

8. Economical
➢ MINISO is seeing a significant decline in its profits-
Covid 19.
➢ Consumption expenditure to increase by 3 folds by
2025.
➢ MINISO’s latest funding round has managed to raise
around 145 million.

9. THANK YOU!