Public relations in 2017

1. …and online reputation management
Public Relations

2. Origins of Public Relations
A relatively “young” profession, of around 100 years’ history.
Antecedents in war propaganda, lobbying, and political
messaging.
Early PR campaigns promoted dubious causes, such as Lucky
Strikes’ campaign for
smoking for women.

3. Still Relevant?
With social media and “fake news”, it’s more important than
ever.

4. Recent PR Boondoggles
VW safety violations
United Airlines passenger removal
Uber harassment problems

5. Online Reputation Management for
Individuals
Google searches for people…LinkedIn and Facebook are key
results but also Spokeo (lists family members, phone
number, residences).
“Vanity metrics” like Klout scores,
“Likes,” and followers on social media,
LinkedIn endorsements and recommendations.

6. Online Reputation Management for
Companies
Companies can proactively manage their reputations by
monitoring and seeking good reviews on…
Yelp,
Foursquare,
LinkedIn,
Facebook,
Google places,
Better Business Bureau,
Glassdoor.

7. Online Reputation Management for
Companies
Companies can proactively manage their reputations by
monitoring and seeking good reviews on…
Yelp,
Foursquare,
LinkedIn,
Facebook,
Google places,
Better Business Bureau,
Glassdoor.