How do you make sure your content is generating as many leads as possible? You should start by following these golden rules of content creation. Download our free e-book to learn more about engaging B2B buyers with content: http://www.magneticcontent.biz/why-your-mdf-program-is-broken

1. HOW TO
CREATE THE BEST CONTENT
FOR B2B LEAD GENERATION

2. AS A B2B MARKETER THERE ARE LOTS OF
GOOD REASONS TO PRODUCE QUALITY CONTENT:
Building brand
awareness
Engaging your target
audience
Improving customer
retention

3. HOWEVER,
LIST LEAD GENERATION AS THEIR
MOST IMPORTANT ORGANISATIONAL
GOAL WHEN IT COMES TO
CONTENT MARKETING.
85% OF MARKETERS

4. SO HOW CAN YOU MAKE SURE
CONTENT IS GENERATING AS MANY
LEADS AS POSSIBLE?
START BY FOLLOWING
THE GOLDEN RULES
OF CONTENT CREATION

5. 1. MAKE IT
MEANINGFUL
Does the content you’re producing
resonate with your audience?
Is it useful?
Does it fulfil a need or a want?

6. 2. MAKE IT
ACTIONABLE
What do you want your audience to
do after engaging with this piece of
content?
What are the next steps?

7. 3. MAKE IT
SHAREABLE
Is it something your audience will
share with their social networks?
Have you made it easy for them
to do it?

8. 4. MAKE IT
SEARCHABLE
Do you have the right keywords
and tags to be found easily online?
What is your audience searching for?

9. 5. MAKE IT
RELEVANT
Is your content easily related to
your business?
What are the topics you want to be
known as an authority on?

10. 6. MAKE IT
READABLE
Is it well written and concise?
Have you used short paragraphs, concise
language and clear formatting? Are you
avoiding the use of industry jargon?

11. 7. MAKE IT
CONSISTENT
Does your latest creation build on
the message in earlier assets?
Are you maintaining brand voice
and style?

12. OVER TO YOU
These tips will help you generate
higher quality leads. Just remember
lead generation is the start of your content
journey and not the end.
Now you’ll need great content to delight
your existing customers and nurture
new prospects.

13. Get in touch with us at inbound@magneticcontent.com.au
IF YOU WANT TO LEARN MORE
ABOUT HOW TO PRODUCE GREAT
CONTENT FOR B2B BUYERS,
DOWNLOAD
OUR FREE E-BOOK
WHY YOUR MDF PROGRAM IS BROKEN
(AND HOW TO FIX IT)