A closer look at how The Internet of Things, Generation Z and an innovative New York Start up LittleBits come together to open up the next wave of User Generated Hardware.

1. USER GENERATED HARDWARE:
The next consumer SuperPower?
WE THINK SO: Follow the debate
#UGH #DMFdbx2015
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2. WHO AM I?
@nettyml
TRAVEL. TECHNOLOGY. TENNIS. TRENDS
Entrepreneur
Strategist
Innovator

3. 1
2
3
We believe that every individual, company and country in the
world needs to not only think, but act differently to keep innova9ng
faster and smarter than the compe99on
We exist to accelerate the delivery of
strategically fit technology
pla>orms, products, processes and
innova9on programmes
We believe that the perceived impossible can be
achieved through inspired, faster and smarter
innova9on
CAPE TOWN!

4. “Innovators see
economic value and
business opportunities
where others see heaps
of nothing."
!
Daniel Isenberg

5. SO I HAVE ABOUT 12 MINUTES LEFT TO
BE TOTALLY UNCONVENTIONAL AND
TALK ABOUT
!
USER GENERATED HARDWARE,
the next consumer superpower?
#UGH

6. User Generated Content

7. > GLOBAL EXPLOSION OF UGC

8. UAE
REGION
SOCIAL
@dotnxtshare
#DMFdxb2015

9. A long, long time ago.!
I believed in fairytales. !
!
Today, I believe in the human race, and !
a shared desire to make the world a better !
place !
!
With technology ofcourse.

10. The Internet of Things
1. The trend driver
IoT describes a world where every day objects are connected and
able to communicate

11. !
1.Sensors !
2.Networks!
3.Data!
4.RFID!
5.Wireless!
!
!
!
!
1999
“ we would be able to track and count everything, and greatly
reduce” waste, loss and cost
TECH

12. The first mover industries, adopting early use cases of IoT.

13. “Google closes $3.2 billion purchase of Nest”, February 2014

14. “Samsung snaps up SmartThings, embracing Internet of Things”,
August 2014

15. 20 Years from now, we will not be driving our own cars.

16. “We see a future that will have billions of connected
devices with huge commercial applications. Our aim is
to bring the complex technology into the hands of
people so that it is simplified and enables them to
produce something within minutes that used to take us
decades to produce” —! Brian Krzanich, CEO, Intel
INTEL EXPERT

17. Generation Z Pro-sumers
!
2. Who are the future consumers?

18. GENERATION Z
CONNECTED
MAKERS
INSPIRED
AWARE

19. GENERATION Z

20. And while we were all
blogging and typing in
words,
The future generation is
making real life things to
make the world a better
place.

21. USER GENERATED HARDWARE
!
3. When “things come together in
a community ”

22. Ayah Bdeir - littlebits.cc - engineer, interactive artist and one of the
leaders of the open source hardware movement

25. Kids at a school fair in Cape Town on Saturday…

26. CODING AND PROGRAMMING IS WHAT KIDS WERE
STUDYING YESTERDAY !
!
DATA SCIENCE IS WHAT THE KIDS OF THE FUTURE IS
STUDYING

27. 4. So what is the relevance for Brands?

28. The iPhone and the iPhone App Store have unleashed a!
wave of innovation in the mobile space

29. 1. Add connectivity options!
to an existing or new product and offer remote device management
in the form of mobile apps.

30. A key!
driver for buying connected!
products is the novelty factor involved in!
controlling it yourself, it is ideal for companies that want to
differentiate themselves from their disconnected competitors

31. 2. INCLUDING NEW INNOVATIVE SERVICE OFFERINGS TO
EXISTING SERVICES THROUGH DATA

34. “The clear divisions that used to exist
between firms
and consumers or firms and suppliers are
increasingly blurred:
we’re all (poten9al) innovators now”
!
!
!

35. Thank You