BNO Packaging Summer Class: "How Will We Purchase Milk in 2050?"

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VBAT Meet Market and BNO present: The Future of Packaging. A 2-hour workshop around packaging passionates and the future of their beloved field of work.

Karriere

PACKAGING IN 2050
BNO SUMMERCLASS
by Richard Mooij & Annet Kloprogge
10 JULY 2015

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
SOME INTERESTING
FACTS ABOUT VBAT
• 30 years experience
• 3 disciplines under 1 roof
• Amsterdam & Mexico City
• 60 people
• 10 nationalities
• Active in 20 markets

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
SOME
OF US

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
We work in
3 disciplines
Packaging RetailIdentity

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
MEET 
MARKET
WHAT WE DO

ATTRACTING TALENT | D&AD NEW BLOOD FESTIVAL | 02 JULY 2015

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
SOME OF 
THE PACKAGING 
WE DID
WHAT WE DO

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
LET’S
CHECK-IN!
GENOEG OVER ONS..

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
GO  
BANANAS
LET’S ENERGIZE

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
Waarom packaging?

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
UH.. EEN CHECK-IN?
How it works:
• Sta op
• Ga in een ruime cirkel staan
• Stap naar voren, vertel wie je bent en
waarom je geïnteresseerd bent in
Packaging
• Eindig je zin met: ‘Checked-In’

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
“HOE ZAL
PACKAGING ERUIT
ZIEN IN 2050?”
VRAAG VAN DE DAG

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
7 miljoen ton voedsel en drank wordt jaarlijks weggegooid door de
consument in U.K.

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
= 8.400 Olympische zwembaden
het aantal dat te voorkomen is:

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
INNOVATIE &
INSPIRATIE
WAT DOET DE REST..

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
INNOVATIEVE OPLOSSINGEN

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
THE FUTURE
• Herbruikbare materialen
• Temperatuur en milieu-aanvoelende materialen
• Innovatieve materialen (zoals Chitosan)
• Smart packaging
• Frustration free packaging

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
HET PRODUCT:

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
HET PRODUCT:
Denk aan:
• innovatieve manieren om het product
beter te maken
• de populariteit te behouden
• het gebruik van nieuwe materialen

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
IDEA SPEED
DATING
LET’S GET STARTED

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
IDEA SPEED DATING
• verdeel groepen over tafels
• start de klok en beantwoord de ‘thema vraag’
• na 5 minuten schuif je een plek met de klok mee
• bouw op het idee wat je voor je ziet of schrijf een nieuw idee op
• blijf roteren tot je alle vellen hebt gezien
• praat over ideeën met je team en selecteer één beste idee (15 min)
• bereid presentatie voor (alleen gebruik van papier toegestaan) (10 min)
• presenteren & feedback (5 min per groep)
• check-out

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
LET’S DO AN
ENERGIZER!
MAAR EERST..

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
IDEA SPEED DATING
• verdeel groepen over tafels
• start de klok en beantwoord de ‘thema vraag’
• na 5 min. schuif je een plek met de klok mee
• bouw op het idee wat je voor je ziet of schrijf een nieuw idee op
• blijf roteren tot je alle vellen hebt gezien
• praat over ideeën met je team en selecteer één beste idee (15 min.)
• bereid presentatie voor (alleen gebruik van papier toegestaan) (10 min.)
• presenteren & feedback (5 min per groep)
• check-out

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
HOE KOOP JE
MELK IN 2050?

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
TIME TO KILL YOUR
DARLINGS
IDEA SELECTION

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
BUILD YOUR
ELEVATOR PITCH
PRESENTATIE VOORBEREIDEN

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
ELEVATOR PITCH
STYLE
PRESENTATION TIME

BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015
CHECK-OUT
• ga in een cirkel staan
• neem om de beurt een stap naar achteren en vertel in één zin wat je van de
workshop vond
• eindig je zin met ‘checked-out’

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BNO Packaging Summer Class: "How Will We Purchase Milk in 2050?"

1. PACKAGING IN 2050 BNO SUMMERCLASS by Richard Mooij & Annet Kloprogge 10 JULY 2015

2. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 We are an award winning international branding and design agency with oﬃces in Amsterdam and Mexico City. With 30 years in the game, we’re experts at brand thinking and design, but we like to think clients hire us because we’re Refreshing. We are an award winning international branding and design agency with oﬃces in Amsterdam and Mexico City. With 30 years in the game, we’re experts at brand thinking and design, HELLO BNO SUMMERCLASS!

3. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 SOME INTERESTING FACTS ABOUT VBAT • 30 years experience • 3 disciplines under 1 roof • Amsterdam & Mexico City • 60 people • 10 nationalities • Active in 20 markets

4. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

5. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 SOME OF US

6. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 We work in 3 disciplines Packaging RetailIdentity

7. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 MEET  MARKET WHAT WE DO

8. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

9. #asksagmeister

10. ATTRACTING TALENT | D&AD NEW BLOOD FESTIVAL | 02 JULY 2015

11. ATTRACTING TALENT | D&AD NEW BLOOD FESTIVAL | 02 JULY 2015

12. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 SOME OF  THE PACKAGING  WE DID WHAT WE DO

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

25.

26. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 LET’S CHECK-IN! GENOEG OVER ONS..

27. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 GO   BANANAS LET’S ENERGIZE

28. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 Waarom packaging?

29. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 UH.. EEN CHECK-IN? How it works: • Sta op • Ga in een ruime cirkel staan • Stap naar voren, vertel wie je bent en waarom je geïnteresseerd bent in Packaging • Eindig je zin met: ‘Checked-In’

30. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 “HOE ZAL PACKAGING ERUIT ZIEN IN 2050?” VRAAG VAN DE DAG

31. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 7 miljoen ton voedsel en drank wordt jaarlijks weggegooid door de consument in U.K.

32. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 = 8.400 Olympische zwembaden het aantal dat te voorkomen is:

33. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 INNOVATIE & INSPIRATIE WAT DOET DE REST..

34. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

35. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

36. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

37. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 INNOVATIEVE OPLOSSINGEN

38. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

39. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

40. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

41. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 THE FUTURE • Herbruikbare materialen • Temperatuur en milieu-aanvoelende materialen • Innovatieve materialen (zoals Chitosan) • Smart packaging • Frustration free packaging

42. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015

43. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 “HOE ZAL PACKAGING ERUIT ZIEN IN 2050?” VRAAG VAN DE DAG

44. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 HET PRODUCT:

45. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 HET PRODUCT: Denk aan: • innovatieve manieren om het product beter te maken • de populariteit te behouden • het gebruik van nieuwe materialen

46. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 IDEA SPEED DATING LET’S GET STARTED

47. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 IDEA SPEED DATING • verdeel groepen over tafels • start de klok en beantwoord de ‘thema vraag’ • na 5 minuten schuif je een plek met de klok mee • bouw op het idee wat je voor je ziet of schrijf een nieuw idee op • blijf roteren tot je alle vellen hebt gezien • praat over ideeën met je team en selecteer één beste idee (15 min) • bereid presentatie voor (alleen gebruik van papier toegestaan) (10 min) • presenteren & feedback (5 min per groep) • check-out

48. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 LET’S DO AN ENERGIZER! MAAR EERST..

49. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 IDEA SPEED DATING • verdeel groepen over tafels • start de klok en beantwoord de ‘thema vraag’ • na 5 min. schuif je een plek met de klok mee • bouw op het idee wat je voor je ziet of schrijf een nieuw idee op • blijf roteren tot je alle vellen hebt gezien • praat over ideeën met je team en selecteer één beste idee (15 min.) • bereid presentatie voor (alleen gebruik van papier toegestaan) (10 min.) • presenteren & feedback (5 min per groep) • check-out

50. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 HOE KOOP JE MELK IN 2050?

51. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 TIME TO KILL YOUR DARLINGS IDEA SELECTION

52. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 BUILD YOUR ELEVATOR PITCH PRESENTATIE VOORBEREIDEN

53. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 ELEVATOR PITCH STYLE PRESENTATION TIME

54. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015 CHECK-OUT • ga in een cirkel staan • neem om de beurt een stap naar achteren en vertel in één zin wat je van de workshop vond • eindig je zin met ‘checked-out’

55. BNO SUMMERCLASS | VBAT X BNO | 10 JULY 2015