If you have the right reports, you have the foundation to gain insights and make better business decisions. From professional report authors to business users in marketing, operations or finance to people in the field, IBM Cognos can meet the reporting needs of your organization. IBM business intelligence software includes capabilities for authoring, viewing and modifying reports and interactive visualizations—online or off, in Microsoft Office applications or in-process applications, in the office or on the go.

1. Create Reports In
Minutes – Cognos 10.2.2
Presented by: Christina Hasse
Technical Enablement Specialist, IBM
Technology Solutions. Business Results.
www.microstrat.com 888-467-6588

2. About Micro
Leveraging our extensive business process and IT expertise, Micro Strategies utilizes
innovative technology to deliver business results. Our consultative customer-centric
approach allows us to create cost effective end-to-end solutions, from infrastructure
to line-of-business applications for companies across a range of industries.
2www.microstrat.com 888-467-6588www.microstrat.com 888-467-
• Established in 1983 – Privately Owned and Operated
• 2 Locations – Rockaway, NJ – Malvern, PA
• 2 Inter-Connected Business Partner Innovation Centers
• 140 Employees
• 200+ Certifications
• 95% Customer Satisfaction Rating
• IBM 2015 Top Performing Business Partner
• IBM 2013 Top Business Partner North America
• NJBIZ 50 Fastest Growing Company
• Inc. 5000 Fastest Growing Company
• Microsoft Gold & Azure Partner Certifications
• Alfresco Partner Implementation of the Year Award
Technology Solutions. Business Results.

3. Solutions and Services
Infrastructure Solutions
• Implementation and support for software, servers,
storage, switches, and networking
• Cloud-enable your infrastructure
• Managed Services
Cloud Solutions
• On-premise and off-premise Private,
Public and Hybrid
• Infrastructure (IaaS), Platform (PaaS) and Software
(SaaS) as a service
Big Data & Business Analytics
• Leverage data to deliver business improvement
• Data strategy and integration for warehousing and
analytics
• Master data management to optimize data quality
Security & Mobility
• Monitoring Tools and Services
• Threat detection and intrusion prevention
assessments
Enterprise Content Management
• Faster document processing, better
information flow, and increased
governance and compliance
• Efficient integrations leveraging
technology investments from disparate
content repositories
Messaging & Collaboration
• Social Media and Corporate Communities
• Intranet and extranet portals and
application integration
Services
• Business Process Management
• Design and Development
• Implementation & Support
• Staffing Solutions – Resource1
Managed Support Services 24/7
• Helpdesk
• Infrastructure
3www.microstrat.com 888-467-6588www.microstrat.com 888-467-www.microstrat.com 888-467-Technology Solutions. Business Results. www.microstrat.com 888-467-Technology Solutions. Business Results.

4. Big Data & Business Analytics
Analytics
• Cognos & SPSS
Big Data & Information Management
• Pure Data for Analytics (Netezza)
• Netezza Replication
• DB2 Warehouse (BLU)
• BigInsights & Streams
• Information Server
• Guardium & Optim
• Watson Explorer
Targeted, High Value solutions that quickly demonstrate an ROI
are paramount to our Big Data Analytics Solutions by leveraging:
• Centralization of Data
• Elimination of departmental databases/data silos
• Data Lineage &Data Quality
• Structured and Unstructured Data
• Emerging Technologies - Hadoop
• Governance across complete data lifecycle
• Hosted Solutions
Data Skills
• Data structuring for analysis
• Data Unification & Enrichment
• Data architecture
• Business rules & algorithms
• ETL / Data replication
Assessments & Quick Starts
• BI/BA Current State Maturity level
• Analytic Prototypes
• Discovery Workshops
• Analytics Scope and Strategy
Micro Strategies Big Data and Analytics Team focuses on
building solutions that allow our customers to derive the
greatest benefit from their internal and external data
4www.microstrat.com 888-467-6588www.microstrat.com 888-467-
Big Data
Data
Warehousing
Master
Data
Management
Operational Data
Integration
Business
Intelligence
Information
Management
www.microstrat.com 888-467-Technology Solutions. Business Results. www.microstrat.com 888-467-Technology Solutions. Business Results.

5. Cognos Health Check Service
5
With flexibility in mind, the Micro Strategies complimentary Health Check service
provides you with a comprehensive review and assessment of your Cognos
applications and environment, including areas such as performance, application
design, security, maintenance, and administration.
After the assessment, Micro Strategies will ascertain the necessary enhancements to your BI &
Analytics IT architecture and infrastructure to better support your business.
The assessment will focus on the following areas:
• An assessment of applications, environment and processes associated
with your BI technology environment
• Recommendations for Cognos improvements related to:
• Performance and Scalability
• Design
• Security
• Administration
• Maintenance
• Business priorities, existing gaps and how those gaps can be addressed for future success
• Identify risks and areas of opportunity
Goals of the Health Check:
• Optimize Cognos application performance, scalability and platform security
• Streamline maintenance, administration, and support processes for lower cost of ownership
• Application design recommendations for increased user adoption
and self service
www.microstrat.com 888-467-Technology Solutions. Business Results.

6. Innovation Centers NY Metro and Mid-Atlantic
Software
IBM Big Data Platform
• Visualization: Cognos
• Predictive Analytics: SPSS
• Data Warehousing: IBM PureData
System for Analytics (Netezza) and Replication
• Hadoop: BigInsights
• Data Streaming: Streams
• Transactional Database: DB2
• Information Management Stack
(Information Integration, Lifecycle Management)
IBM Cloud
• Cloud Orchestrator (ICO)
Windows®, Linux® and AIX®
Virtualization:
• VMware® (includes SRM), Microsoft Hyper-V™ , Linux KVM, and
Linux Xen
Microsoft® System Center
• Virtualization Machine Manage and Configuration Manager
6
IBM Security Systems
• XGS 3100 Infrastructure Protection Appliance
• Q Radar Security Intelligence Platform
• IBM Endpoint Manager
• Fiberlink MaaS360
• POCs, POTs, Skills Xfer
Hardware:
IBM Storage: V7000, V3700, XIV, SVC, n Series, iDataPlex
IBM PureSystems
• PureFlex, PureData (supporting Intel,
AIX and System I)
• Integrated V7000 for complete package
IBM Unix – POWER7 and 8
IBM Intel- System x: System x Blades and Servers
IBM PowerHA™ (HACMP), IBM GPFS™
IBM Tivoli® Storage Manager (TSM)
IBM Tivoli® Storage Productivity Center (TPC)
IBM Director
www.microstrat.com 888-467-Technology Solutions. Business Results.

7. © 2014 IBM Corporation
Create Reports in Minutes with
Cognos 10.2.2

8. © 2014 IBM Corporation8
IBM Cognos Business Intelligence V10.2.2
Enabling Reporting Self-Service
Streamline the report creation process to save time and
make authors more efficient
Demo
Q&A

9. © 2014 IBM Corporation9
 Be easy to use
 Have self-service capabilities
 Contain rich visualizations
 Work with a variety of data sets
 Easy to administer
 Perform and return data quickly!
Business Intelligence should …
…empower users
MANAGED REPORTINGDASHBOARDS
PERSSONAL REPORTING
MICROSOFT
INTEGRATION
SEARCH-BASED
BI
MOBILE BI
SELF-SERVICE
BI
INTERACTIVE
VISUALIZATION
FORWARD-LOOKING
SCORECARDS
COLLABORATION
WHAT-IF
SCENARIO MODELING
BIG DATA
COLLABORATION

10. © 2014 IBM Corporation10
Data Sources
ERP
SCM
CRM
Data
Warehouse
GL
GL
GL
Planning/ Reporting/ Analytics How Does This Impact You?
Silos of data?
How Confident Are You
in Data Integrity?
Audit-ability?
Organizational Efficiency /
Effectiveness?
Accuracy?
Cost of manual processes?
Institutional knowledge
embedded into custom
formulas?
Risk?
How most companies do Analytics today:

11. © 2014 IBM Corporation11
Typical report creation and delivery
Work
overload
Under-informed
unhappy users

12. © 2014 IBM Corporation12
Self Service, online, production/system/ad-
hoc, push & pull, on demand reports;
dashboards and scorecards…
Securely accessible to everyone ..
Intranet
Internet
IBM Cognos BI
Environment
All source
DB’s
Possible Operational
Data Stores with
single Metadata Model

13. © 2014 IBM Corporation13
SUCCESSFUL ANALYTIC-DRIVEN ORGANIZATIONS are
distinguished by their ability to leverage …
All perspectives
Past (historical, aggregated)
Present (real-time)
Future (predictive)
At the point
of impact
All decisions
Major and minor
Strategic and tactical
Routine and exceptions
Manual and automated
All information
All information
Transaction data
Application data
Machine data
Social data
Enterprise content
All people
All departments
Experts and non-experts
Executives and employees
Partners and customers

14. © 2014 IBM Corporation14
Successful solutions
Deliver value at every level, in every department, in every part of your organization
Sales
Marketing
Customer
Service
Finance
Operations
Product
Development
Human
Resources
Combine personal and
corporate data to create fresh
insights
Access key customer
information in the office and
on the road
Reduce churn
by knowing what the
cusotmers are saying
Optmize staffing mix,
reduce employee turnover
Work on scenarios to
align development
resources
IT
Drive growth and profit through
resource alllocation
comply with confidence
Manage rolling
expenses
Have real time visibility
into stock levels
Provide discovery and
planning tools to reduce error-
prone spreadsheet work

15. © 2014 IBM Corporation15
Turn data into actionable information
High performance dashboards enable faster, more
informed decisions about your products, services
and customers
Receive your information
any way you choose
Create compelling,
self-service dashboards
Make sense of all your
data from all sources

16. © 2014 IBM Corporation16
Stunning Visuals
See information come to life through beautiful and compelling visuals
 Incorporate new and innovative visualizations in reports and dashboards
 Quickly draw conclusions, identify trends, patterns and outliers in massive amounts of data
 Tailor and customize visuals to represent your organization’s unique identity

17. © 2014 IBM Corporation17
A self-service workspace for easy dashboard assembly
Create interactive dashboards using governed BI data for a complete view of your
business performance

18. © 2014 IBM Corporation18
Seamlessly shift to advanced analysis and business reporting
Business-friendly authoring and sophisticated data exploration for deeper
understanding into your business questions

19. © 2014 IBM Corporation19
Analytics; when and where you need answers
Explore and interact with your reports and dashboards
whether online or offline

20. © 2014 IBM Corporation20
Broad and powerful analytics
A proven platform to make all decisions – big or small
In-Memory Performance
A highly scalable foundation for delivering
analytics at the speed you need
Support for Big Data
A consistent view of all data, in terms you
understand
Lower TCO
IT can confidently manage and deploy
capabilities as your needs change – quickly
and confidently
IT is your trusted partner to support the systems that access corporate data.

21. © 2014 IBM Corporation21
Scorecards
Dashboards
Production
Reporting
Near Real-Time
reporting
Ad-hoc Query
Analysis
& Exploration
Multi/Cascading
Prompts
Multi Tab & Multi page
Banded and Managed
reporting
BI Reporting Capabilities
Scheduling
Powerful Charting
Engine
Multiple output Formats

22. © 2014 IBM Corporation22
Key Capabilities
 Web-based drag and drop professional report development
 One place for all reporting (OLAP, Relational, DMR)
 Ability to reuse templates and layout components
 Creating all reporting for offline and/or online consumption
 Integrate external data for filtering and/or supplementary data
IBM Cognos BI Reporting
Benefits
 Lower IT costs by reusing templates and report
objects
 Professional reports which can be consumed
offline and/or online
 Fine-grain control over report queries and
formatting

23. © 2014 IBM Corporation23

24. © 2014 IBM Corporation24
Accelerate Your Analytics Journey
Visit www.AnalyticsZone.com
Collaborate
Exchange ideas with your
peers through interactive
communities
Download
Visualizations, on-demand
demos and product trials
from the marketplace
Learn
Tips, techniques and best
practices from subject
matter experts & IBM
thought leaders

25. Thank You
Need more info?
Contact:
Michael Schuckman
Director of Big Data and Analytics
Micro Strategies Inc.
mschuckman@microstrat.com
973-625-7721 x 6483
Technology Solutions. Business Results.