Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Mehr von AnneNguyen92
Mehr von AnneNguyen92 (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
"Taking Flight: How Bonza Airlines Spread Its Wings" at Mumbrella's Travel Marketing Summit 2022
- 2. We’re here for all Aussies who want to explore their own backyard - and it not cost a packet or take forever to get there. We will… ● Stimulate new markets by serving underserved regional communities ● Exceed expectation with consistent, simple, brilliant basics ● Do our own thing, build a community of Bonza fanatics as we go ● Do it with an army of legends, inspired by an unrivalled internal culture We keep the costs low, and the bar high.
- 7. Our app first strategy is Bonza. The app will be the only place to book direct. Mobile phone penetration is at an all time high. We don’t leave home without our mobiles and we certainly don’t walk around airports with our laptops open… The purple travel buddy in your pockets, allows us to: ● Be paperless onboard ● Make live updates to our all Aussie menu ● Communicate directly with customers ● Manage disruptions
- 8. TRIGGER BOOK AWAIT FLY HOLIDAY BACK HOME EVERYDAY LIFE Customer busy with their life – how do we embed ourselves? Customer experiencing, interacting with, or thinking about Bonza ADVOCATE OR DETRACT READY TO FLY Inspire Aussies to explore their own backyard Earn trust with seamless simplicity Down-to-earth Aussie hospitality Build a tribe Partner regional communities – beyond travel The emergence of a reason to travel Turning an idea into a reality Anticipation of the adventure ahead The moments in which memories are made Unpack, unwind, restart routine The stories told (to self and others) about the experience Life in the local community
- 9. Opening up Allstralia ● Low cost fares (around $50 for each hour you’re in the air) ● New routes (93% of routes are not current served by any airline) ● Getting customers from A to B without C (cost and complexity) We’re inviting our purple army to help us make decisions ● All Aussie menu ● Naming our plane… meet Shazza (who is waiting for Bazza to arrive soon) ● Local Legends
- 10. Stimulating new markets ● All regional with exception of Melbourne ● 93% new routes, 96% new to low-cost A new onboard experience ● 100% Aussie menu ● Order from your phone, delivered to your seat ● Paperless onboard ● Real coffee! Carbon and beyond ● Holistic commitment to sustainability ● Fuel efficient and high tech fleet Celebrate our legends ● Wear it your way uniforms…
Hinweis der Redaktion
- Our app first strategy is Bonza. The app will be the only place to book direct. Mobile phone penetration is at an all time high. We don’t leave home without our mobiles and we certainly don’t walk around airports with our laptops open… It’s the only place to book direct, check-in, manage their bookings. Once onboard, our Bonza customers will order food from the app and have it delivered directly to their seats. They’ll be entertained with our IFE on the app and when we land, we’ll ask them to give us a thumbs up or down. The app enbables us to improve the customer service experience, achieve our ESG commitments. Specifically: The purple travel buddy in your pockets, allows us to: Be paperless onboard Make live updates to our all Aussie menu Communicate directly with customers Manage disruptions
- Customers inform our decisions e.g. Low cost A to B without C Menu Shazza 93% of Bonza routes are not currently served by any airline 96% not currently served by a low-cost carrier
- We will earn the right to grow Customer feedback driven Grow our routes Improve our customer experience Investment in technology