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Community Resilience
April 4, 2018
1
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
Media Release Study
2. © 2018 Ipsos 2
Field Dates
Sample
Respondent Type Sample Size
March 23rd – 28th, 2018
National General Population, with
boosts in the following states*:
1,004
California 338
Florida 309
Texas 315
TOTAL 1,754
Online Methodology
*Boost counts include respondents who were nationally collected, in addition
to a targeted oversample of n=250 in each state
3. © 2018 Ipsos 3
• National respondents feel only moderately prepared in general for a disaster or emergency in their community. However, those who have
experienced a disaster indicate greater levels of preparation than those who have not.
• Florida residents are significantly more likely to have experienced a disaster in the past five years compared to the national population. However, while
California and Texas are typically believed to be more disaster-prone states, respondents in these two states are equally as likely as the national
population to have experienced a disaster.
• Nationally, respondents feel most prepared for blizzards, floods, and hurricanes.
• Residents in oversample states (California, Florida and Texas) indicate greater preparation for the types of disasters that are more common locally.
Florida residents are much more prepared for hurricanes than others, California residents are most prepared for earthquakes, and residents in Texas are
most prepared for floods.
• Although 25% of national respondents indicate they feel prepared for shootings, this is also the disaster that general population respondents
feel least prepared for. Respondents also feel least prepared for weather disasters uncommon in their region (i.e., blizzards in Florida,
hurricanes in California, etc.).
• The reasons respondents feel least prepared for these emergencies are that they have not happened in their community or are out of their control.
• Food and water are the top items people have on-hand for emergencies, and those in Florida are more likely to have items on-hand in
preparation for a disaster.
• Fewer than half of the national respondents have emergency responder contact info, evacuation routes or shelter locations.
• Respondents would rely most heavily on traditional means of communications, such as the radio and tv, in the event of an emergency, as
opposed to social media channels or online sources.
• Technology is recognized as playing an important role in disaster preparedness and for first responders, but nearly one-third of national respondents
disagree that they would rely heavily on social media for information during a disaster, though websites and other online resources would be more relied
on.
• Respondents would also prefer a text messaging service that provides updates on disasters.
Executive Summary
4. © 2018 Ipsos 4
3% 4%5% 3% 6% 9%
3%
5% 4%
22%
14%
27% 26%
15%
7%
26%
14%
51%
48%
47% 42%
61%
44%
48%
48%
19%
35%
19% 23% 21%
47%
18%
34%
In General Among Those Who
Experienced Disaster
In General Among Those Who
Experienced Disaster
In General Among Those Who
Experienced Disaster
In General Among Those Who
Experienced Disaster
Of the states oversampled, only residents in Florida are significantly more likely than the general population to have
experienced a recent disaster. Although stated preparedness for disasters in general is moderate, after experiencing a
disaster, respondents indicate they were more well-prepared for another disaster.
4% 4%
63% 66%
16%
60%
33% 30%
82%
38%
National Gen Pop California Florida Texas
Experienced Disaster in Past Five Years
Yes
No
Not sure
Q4. In the past five years, has your community experienced a disaster, either natural or man-made, that resulted in an emergency being declared? Disasters
could include hurricanes, blizzards, floods, wildfires, earthquakes, epidemics/pandemics, shootings, gas leaks, oil spills, etc.
Q3. In general, if there were an emergency declared in your community, how prepared would you say you and your family are for it?
Q5. And thinking about the times when an emergency was declared in your community, how prepared would you say you and your family were for it?
Preparedness for Emergency in General and Following a Disaster
National Gen Pop California Florida Texas
5. © 2018 Ipsos 5
2%
4%
3%
5%
4%
8%
7%
16%
8%
29%
2%
4%
6%
7%
9%
7%
9%
9%
23%
12%
3%
5%
6%
10%
10%
8%
10%
8%
16%
10%
7%
13%
15%
22%
23%
23%
26%
33%
47%
51%
Oil spills
Opioid use
Epidemics
Wildfires
Gas leaks
Earthquakes
Shootings
Hurricanes
Floods
Blizzards
Top 3 Disasters Most Prepared For Among National Gen Pop
Most prepared for Second Third
General population respondents feel most prepared for blizzards, floods and hurricanes, though there is less intensity
for flood preparedness.
Q6. Which of the following types of disasters would you say you feel most prepared for? Please select the one you feel most prepared for, next most prepared for, and third most prepared for.
12% of national respondents
do not feel prepared for any
of the disasters listed
6. © 2018 Ipsos 6
50% 48%
33%
25% 23% 23% 21% 15%
13%
8%14%
39%
8%
21%
62%
29%
44%
14%
16%
7%13%
57%
89%
30%
14%
10%
30%
16%
15%
6%
20%
50%
44%
33%
14%
19%
28%
14% 14%
13%
Blizzards Floods Hurricanes Shootings Earthquakes Gas leaks Wildfires Epidemics Opioid use Oil spills
Disasters Respondents Feel Most Prepared for by State
Among the Top 3 Disasters Respondents Feel Most Prepared For
National Gen Pop California Florida Texas
Respondents generally feel most prepared for disasters that are more typical for their state. For instance, California
residents feel most prepared for earthquakes and wildfires, Florida feels most prepared for hurricanes, and Texas
respondents feel most prepared for floods (though not more so than the national gen pop).
Q6. Which of the following types of disasters would you say you feel most prepared for? Please select the one you feel most prepared for, next most prepared for, and third most prepared for.
15% of respondents in California, 5% of
respondents in Florida, and 14% of
respondents in Texas do not feel
prepared for any of the disasters listed
7. © 2018 Ipsos 7
15 14
13 10
7 7 6 6 6 4
15
5
14
17
4 4
15
6
3 5
15
23
12
2
6 4
19
7
4 4
12
16
11
3
7
4
15
7 7 7
Types of Disasters Respondents Feel Least Prepared for
3
10
6
11
10
11
40
46
54
3
6
5
8
9
10
35
46
55
4
6
8
10
8
14
48
42
52
3
6
7
10
12
13
42
48
53
Something else
Lack of a way to communicate with
first responders
Lack of a way to communicate with
family and friends
Lack of updates on how the
situation is being resolved
Lack of updates on how the
situation is evolving
Lack of updates on where to go for
resources
It’s never happened to me
It’s out of my control
It’s never happened in my
community
Reasons Behind Feeling Least Prepared for
Disaster
Nationally, respondents feel least prepared for shootings in their community. Respondents feel less prepared for
emergencies when they have not happened in their community, or are out of their control.
Q7. And which of the following types of disasters would you say you feel least prepared for? Please select the one you feel least prepared for, next least prepared for, and third least prepared for.
Q8. For what reasons would you say you feel least prepared for [INSERT LEAST PREPARED FOR RESPONSE FROM Q7]?
8. © 2018 Ipsos 8
63
55 53 50 46 45 41
2
64 58 52 48 45 46 44
1
66
59
48 48
41 43 39
2
57 59 57 54
43 47
39
1
Radio TV SMS / Text
Messages
Telephone From friends and
family
Social Media Websites Somewhere else
Method of Retrieving Information if Emergency was Declared
Q9. Which of the following items, if any, do you currently have on hand if an emergency were declared today?
Q10. How would you plan to get important information if an emergency were declared?
72 70
56 56
42
35
25
7
74 76
51 56
39
31
21
8
80 80
67 63
54 52
41
4
69 69
51
60
45
30 25
7
Food Water Batteries/backup
generator
Method for
contacting
family/friends
Contact info for
emergency
responders
Planned
evacuation route
Locations of the
nearest shelter
None of these
Items Currently On-Hand for Emergencies
National Gen Pop California Florida Texas
Food and water are the basic necessities respondents are most likely to have on-hand in case of emergencies. Florida
residents are generally prepared with more items on-hand compared to other states.
9. © 2018 Ipsos 9
63 60
54
45
29
21
1
66 61
54 49
28
19
2
62 64
47 48
29
21
3
57 60 56
49
28
20
3
About
shelters/contacts/
what to pack
On the disaster
location
On what to
pack/prepare
About risk Detailing training Technicality Something else
Information Needed to Improve Emergency Preparedness
National Gen Pop California Florida Texas
People believe that information about shelters, contacts, what to pack, and the disaster location would help them
prepare for an emergency. They would appreciate a text messaging service with updates on risk/preparation.
63
47
34 28 25
3
65
43
33 28 25
5
61
45
36 30 25
3
66
44
33 29 24
4
SMS/Text Message
updates with risk and
preparedness information
Centralized website with
risk and preparedness
information
Telephone hotline App with risk information Available social media
locations for risk and
preparedness
Something else
Ideal Technology for Emergency Information
(Rated in Top 2 Choices)
Q11. What information do you feel would improve your ability to prepare for a disaster or emergency?
Q12. Which two of the following technologies do you believe would make information easier to get during an emergency?
10. © 2018 Ipsos 10
-4%
-3%
-1%
-2%
-6%
-9%
-4%
-6%
-10%
-11%
-9%
-10%
-32%
-35%
-31%
-27%
89%
90%
95%
91%
83%
81%
87%
82%
76%
74%
76%
83%
51%
47%
49%
53%
Respondents agree that technology plays a critical role in disaster preparedness. It especially plays an important role
in synchronizing efforts and data sources between first responders, aid organizations, and other relief personnel.
However, respondents are less likely to rely heavily on social media during a disaster.
I would rely heavily on social media (e.g., Twitter, Facebook,
LinkedIn) to keep me updated during a disaster.
Technology (e.g., websites, online resources) plays an important
role in disaster preparedness.
I would rely heavily on technology (e.g., websites, online
resources) to keep me updated during a disaster.
First responders, aid organizations and other disaster relief
personnel need real-time access to the same data sources to
respond most effectively during a disaster.
Net Agree
(Strongly/Somewhat Agree)
Net Disagree
(Strongly/Somewhat Disagree)
Q13. How much would you say you agree or disagree with the following statements?
Attitudes Towards Disaster Preparation
National Gen Pop
California
Florida
Texas
National Gen Pop
California
Florida
Texas
12. © 2018 Ipsos 12
Demographics
Age
National Gen
Pop
California Florida Texas
18-34 29% 30% 31% 29%
35-44 16% 16% 18% 22%
45-54 18% 22% 16% 16%
55-64 14% 9% 12% 14%
65+ 22% 23% 23% 19%
Gender
National Gen
Pop
California Florida Texas
Female 52% 50% 52% 49%
Male 48% 50% 48% 51%
Annual Household
Income
National Gen
Pop
California Florida Texas
Less than $75,000 55% 58% 63% 67%
$75,000 - $99,999 14% 21% 19% 19%
$100,000 - $149,999 20% 14% 12% 9%
$150,000 or more 10% 8% 6% 6%
Political Affiliation
National Gen
Pop
California Florida Texas
Strong / Moderate Democrat 36% 40% 30% 28%
Towards the Democrats 7% 7% 8% 4%
Definitely Independent 10% 6% 9% 12%
Towards the Republicans 5% 7% 6% 6%
Strong / Moderate Republican 28% 29% 35% 35%
Something else 1% 2% 2% 1%
Region
National Gen
Pop
California Florida Texas
Northeast 18% - - -
Midwest 21% - - -
South 38% - 100% 100%
West 24% 100% - -
13. © 2018 Ipsos 13
Education
National Gen
Pop
California Florida Texas
Less than Bachelor's degree 53% 48% 47% 55%
Bachelor's degree (BA, BS,
etc.)
24% 33% 30% 23%
Post Graduate Degree 22% 18% 23% 22%
Demographics
Race
National Gen
Pop
California Florida Texas
White or Caucasian 76% 77% 89% 83%
Hispanic or Latino 16% 18% 10% 17%
Black or African-American 13% 4% 5% 9%
Asian/Pacific Islander 6% 10% 2% 2%
Other 6% 9% 4% 7%
Employment Status
National Gen
Pop
California Florida Texas
Employed full-time 46% 39% 40% 44%
Retired 21% 21% 24% 21%
Employed part-time 10% 11% 9% 8%
Currently unemployed 10% 10% 11% 13%
Self employed 5% 7% 7% 4%
Homemaker 6% 8% 7% 6%
Student/Pupil 2% 3% 1% 3%
Military - 1% 1% -