Sein Analytics provides a structured finance platform with analytics and tools to help investors make smarter decisions. Their solution aggregates loan-level data from trustees to provide visibility and analysis capabilities like structuring deals, running scenarios, and saving/exporting results. Their goal is to offer a complete solution and become the standard in the industry, currently targeting the commercial mortgage-backed securities market. They have raised over $100k in funding and plan to generate $60 million in revenue by 2018 with 200 customers.

1. A STRUCTURED FINANCE PLATFORM
PROVIDING
VISIBILITY &
ANALYSIS
ANALYTICS
FOR SMARTER INVESTMENT DECISIONS
Samuel Belu-John, CEO & Founder
Anne Clark, Co-Founder
www.seinanalytics.com

2. PROBLEM
COMPLICATED PROCESS
Participating in the market is a difficult, expensive task without the right tools.
The process is complex and often investors rely on:

3. SOLUTION
SEIN ANSWERS CUSTOMER NEEDS
“ …bring data and analytics together in a
meaningful way to drive effective and
controlled investment decisions…
– Douglas Long, EVP Business Strategy, Principia Partners
“

4. COMPETITION
Sein offers a complete set of tools and features
Price
Only CMBS
Needs Intex
Data Integration
Full Asset Coverage
Loan Level Data
Model Validation
Deal Library
Open Architecture
Parallel Processing
Data Portability
$300K $500K $500K $1MM $800K $650K

5. HOW IT WORKS
Sein aggregates data from leading trustees providing direct access to loan-level
and deal level information

6. USER INTERFACE
o Users can structure deals, run waterfall scenarios and save and export analysis
o The seeded library has 1,500 mortgage deals with a bond balance of $320 Billion

7. MARKET SEGMENTS
SEIN is a common securitization solution for the entire ecosystem

8. BUSINESS MODEL
GO-TO MARKET
o Monetize $2.5MM in equity for a customer based on a $6.5MM securitized transaction
o Expand monetizing program by leveraging existing broker dealer relationships
o In discussions to use our big data cloud infrastructure to help a hedge fund with
$400M in assets under management (AUM)

9. 4 YEAR PLAN
2015-2016
o Onboard paying customers
o Expand collapsing deal program to
accelerate development and expand team
2017-2018
o Revenue of $60MM with around 200 customers
o Be considered the “standard” in the industry
o Merge with larger financial software vendor
$95 Million
$80 Million
$75 Million
$60 Million
$45 Million
$30 Million
$15 Million
$1 Million
$0
2015 2016 2017 2018
Revenues
Gross Income
Profit
3–5 customers
8–15 customers
21–158 customers
158–229 customers

10. ACCOMPLISHMENTS
PRESS
o Jan 2012: Sein wins Grand Prize and $100K at Google sponsored competition
o Jan 2012: Profiled on TechCrunch and the San Francisco Chronicle
o Jun 2012: Presented at Innotribe Belfast as a Semi-Finalist
o Dec 2014: Conducted beta testing the end of 2014 with several hedge funds
including BlackRock
o Jan 2015: Raised $100K+ in initial funding
o Jun 2015: Preparing for beta test with a hedge fund with $4.5B in AUM

11. MANAGEMENT TEAM
Samuel Belu-John, CEO & Founder
15 years experience as an ABS Portfolio Manger for hedge funds including NewStar
Financial, Jefferson National Financial and positions at Barclay’s, Credit Suisse and
Moody’s.
Anne Clark, Co-Founder & Head of Product Development
Expert in designing user experiences and applications for a diverse group of clients in
the finance and technology industries including Fidelity, Bank of America Merrill Lynch,
Goldman Sachs, Sony and Microsoft.
David Smilow, Advisor
Former VP at Goldman Sachs, Founder of E*Trade Bank
and Jefferson National Insurance.
Maurice Kherlakian, Zend Technologies Developer
Experienced developer with Zend, the leading PHP
framework used by banks like BNP Paribas.