This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The overall goal is to help marketers quantify their content marketing efforts and illustrate the business impact and success of their programs.
3. Table of Contents
01
Begin with the End In Mind: Defining ROI and KPIs
02
Working Backwards: Forecasting ROI to Plan Your Budget
03
Choosing the Right Tools