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Ähnlich wie Top 10 Learning concepts: Chapter 15
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Top 10 Learning concepts: Chapter 15
- 1. TOP 10 Learning Concepts Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. 15 April 2011 http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
- 3. Concept 1: Importance & Development of Channels http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Role of Marketing Channels: potential buyers profitable customers
- 6. Concept 2: Types of Customers http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
- 7. Concept 3: Channel Functions http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Channel Member Functions Gather Info Persuasive Comm. Price & Terms Finance Inventories Assume Risks Provide Storage Buyers Payment Of bills Oversee Actual Transfer Of ownership
- 8. Concept 3: Channel Flows http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. 2 Types Forward Flow: Activity stems from the company Consumer Backward Flow: Activity from the Consumer Company
- 9. Concept 4: Channel Levels http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Zero level Channel One level Channel Three level Channel Manufacturer Final Customer e.g. Mail order, Telemarketing, Internet selling etc Retailer Customer e.g. Wholesaler & Retailer 3+ Intermediaries Customer e.g. Wholesalers Jobbers small retailers
- 10. Concept 5: Channel – Design Decision http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
- 14. Concept 7: Channel Management Decisions http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Selecting Channel Members Training and Motivating Channel Members Evaluating Channel Members Modifying Channel Design And Arrangements
- 15. Concept 8: Channel Integration & Systems http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. WHAT IS WHAT IS
- 16. Concept 9: Channel Conflict http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
- 17. Concept 10: E-Commerce Marketing Practices http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Pure – Click & Brick ClickCompanies Search Engines Internet Service Provider Commerce Sites Transaction Site Content Site Enabler Sites
- 18. Concept 10: E-Commerce Marketing Practices http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Brick and Click Companies Search Engines Internet Service Provider Commerce Sites Transaction Site Content Site Enabler Sites
- 20. TOP 10 Learning Concepts Chapter 15:Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. 15 April 2011 http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed.