Driving Behavioral Change for Information Management through Data-Driven Gree...
Erg theory
1. ERG THEORY
A theory of human motivationthat focuses on
three groups of needs that form a hierarchy:
existence needs
relatedness needs
growth needs
The theory suggests that these needs
change their position in the hierarchy as
circumstances change.
2.
3. EXISTENCE NEEDS
This group of needs is concerned
with providing the basic
requirements for material
existence, such as physiological
and safety needs.
In a work context this need is
satisfied by money earned in a job
for the purchase of food, shelter,
clothing, etc.
4. RELATEDNESS NEEDS
This group of needs focuses on the desire
to establish and maintain interpersonal
relationships with family, friends, co-workers
and employers.
Interact with other people, receive public
recognition, and feel secure around people.
The amount of time most people spend at
work this need is normally satisfied to some
extent by their relationships with colleagues
and managers.
5. GROWTH NEEDS
These needs are about the fulfilment of
desires to be creative, productive and to
complete meaningful tasks.
These needs are all about by personal
development. In a work context a person's
job, career, or profession can provide a
significant satisfaction of growth needs.
6. CONCLUSION
Clayton Alderfer extended and
simplified Maslow's Hierarchy into a
shorter set of three needs: Existence,
Relatedness and Growth (hence
'ERG'). Unlike Maslow, he did not see
these as being a hierarchy, but being
more of a continuum.