3. Social Media : what is this? At least I can see what my friends are up to Professional development Fake reality Resource for secret services Virus for teenagers
90% of consumers trust peer recommendations Only 14% trust advertisement
Mission – why does the world need us? Values – what we have inside, what defines our actions, something we cannot go against, something more important than money What do we “sell”? Elevator speech Strategy – how we will implement our mission? Bibliomist values – people should have equal access to info, access to info is crucial for the betterment of people’s life, believe in culture of information usage
Target audience – not homogeneous, there are certain groups, groups are defined by interests
Where people hang out, their interests, nuances of be Concrete steps: Online communication memo Research Interviews with opinion leaders. behaviour
Based on this analysis, where do you think, our audience would be?
Motives! Why would they want to come to your page? In our case – experience exchange, show off, fun, fun, fun! Sincere and simple, down-to-earth things Famous SMM manager – the most popular posts with the max number of comments – about his new born daughter. Ours – funny librarian types – agent Sculli, Lara Croft, Mary Poppins, perfectionist, dreamer. Medieval tech support
Show video? – between lines
Between the lines movie
Тетяна Стахів Серце з книжкою і комп'ютером) Светлана Садовая Мабуть сонце, проміні якого проникають усюди! Любов Приемская Це райдужний міст від книги до ком"ютера17 Оксана Котенко Мабуть це міст який, йде вгору та вгору...а там все світліше та світліше
You have to convince people that if they do not befriend you, they will miss the next fun things you do. So we did more contests. Around St. Valentine we made a contest for the best video/podcast/presentation about love in their library. Phenomenon of social media is that once you reach a certain level of users/page interaction, it stays We were building for 6 months in this way until what we believe is the ceiling of librarians and libraries online on social networks. The steps are the different contests I just mentioned. Those people are a community and now receive our news whenever we post it. In a sustainable way, better than a website that people just stop visiting after a while.
I was showing an example from the more interactive social networks, but we also had success on Youtube, blogs and our website. Since we advertise every update on those through the social networks, we keep the traffic high on every website we run. We had 320,000 hits in the last sixt months on youtube channel, two blogs and our website combined. Social networks activity should land on project web site, blog.
http://kmalibrary.blogspot.com/2011/01/facebook.html Yaroshenko’s post Namely in 2 010 many libraries appeared on Facebook, including libraries of small towns and villages (obviously, due to Bibliomist promotion, way to go, Bibliomist!)
