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Integrating Sustainability
1	June	2017	
Time	Block	9	
Facilitator:	Dr	Sue	Snyman
Quadruple bottom line
•  Economic: Ensure viable, long-term,
profitable operations
•  Environmental
•  Socio-cultural
•  Socio-economic
Promote positive and mitigate negative impacts
Establishing metrics
•  Holistic approach
•  Engages all stakeholders
•  Makes good business sense
•  Increases efficiency and, over time, profits
•  Find areas for improvement
•  Responsible tourism
•  Balanced business
•  Improves reporting
•  Information readily available
Why measure the quadruple bottom line?
Integrated reporting
ü Holistic approach
ü Financial + sustainability
reporting
ü Accountability
ü Transparency
ü Monitoring and evaluation
ü Stipulate reporting
requirements in contract
Components that lead to success
Enabling factors
Ensuring sustainability at all stages
ü Ensuring sustainability in
the scoping, design,
feasibility and
procurement phases
ü Ensuring sustainability in
the contract management
phase
Decommissioning camps
Photos	courtesy	Wilderness	Safaris:	Skeleton	Coast	Camp,	Namibia
Community: Understanding and engaging
stakeholders
Community: Benefit-sharing plans
Cultural Tourism 		
•  Integrating culture
•  Commodification
•  Mutual respect
•  Managing expectations
•  Respecting cultural
heritage, access and
resources
Conservation	
•  Financially	influencing	
conserva?on	
•  Endangered	species	
protec?on	
•  An?-poaching	
•  Reintroduc?on	of	species	
•  Research	and	monitoring	
•  Understanding	
biodiversity	footprint
Sustainability criteria
& standards
ü  Global Sustainable
Tourism Council (GSTC)
ü  International
Organisation for
Standardisation (ISO)
ü  United Nations Tourism
Organisation (UNWTO)
Questions to consider in order promote sustainable tourism (1)
•  What are the unique selling points
(USPs) of the destination and what
are the best ways to market them?
e.g exclusive use of concession;
culture, etc. (ECONOMIC)
•  What are the desired social,
e c o n o m i c , c u l t u r a l a n d
environmental outcomes of the
tourism development in your
destination? (SUSTAINABILITY)
•  What tourism, environmental and
other relevant regulations & laws
e x i s t ? L a n d t e n u r e i s s u e s
(ECONOMIC)
Questions to consider in order promote sustainable tourism (2)
• How will these rules and regulations
impact on sustainable tourism
development in the destination?
(ECONOMIC & ENVIRONMENTAL)
•  What mechanisms are in place to
encourage private sector investment in
the destination? (ECONOMIC)
• What competition is in the area?
(ECONOMIC & SOCIAL)
• What are the long-term goals of tourism
development (i.e. job creation, increased
incomes, preservation of culture,
sustainability, etc.) in the destination?
(SUSTAINABILITY)
•  What competitive advantage is the destination trying to achieve and how
will this be maintained over time? (SUSTAINABILITY)
•  Community issues, e.g. land tenure, cohesiveness, etc. (SOCIAL)
•  Stakeholders in the area (SUSTAINABILITY)
•  Accessibility and seasonality (SUSTAINABILITY)
Questions to consider in order promote sustainable tourism (3)
DISCUSSION GROUPS
What are the main sustainability issues in your
protected area?
What plans are currently in place to manage/
monitor these?
What plans do you have for integrating and
monitoring sustainability going forward?

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Integrating sustainability, Sue Snyman

  • 2.
  • 3. Quadruple bottom line •  Economic: Ensure viable, long-term, profitable operations •  Environmental •  Socio-cultural •  Socio-economic Promote positive and mitigate negative impacts
  • 5. •  Holistic approach •  Engages all stakeholders •  Makes good business sense •  Increases efficiency and, over time, profits •  Find areas for improvement •  Responsible tourism •  Balanced business •  Improves reporting •  Information readily available Why measure the quadruple bottom line?
  • 6. Integrated reporting ü Holistic approach ü Financial + sustainability reporting ü Accountability ü Transparency ü Monitoring and evaluation ü Stipulate reporting requirements in contract
  • 7. Components that lead to success
  • 9. Ensuring sustainability at all stages ü Ensuring sustainability in the scoping, design, feasibility and procurement phases ü Ensuring sustainability in the contract management phase
  • 11. Community: Understanding and engaging stakeholders
  • 13. Cultural Tourism •  Integrating culture •  Commodification •  Mutual respect •  Managing expectations •  Respecting cultural heritage, access and resources
  • 14. Conservation •  Financially influencing conserva?on •  Endangered species protec?on •  An?-poaching •  Reintroduc?on of species •  Research and monitoring •  Understanding biodiversity footprint
  • 15. Sustainability criteria & standards ü  Global Sustainable Tourism Council (GSTC) ü  International Organisation for Standardisation (ISO) ü  United Nations Tourism Organisation (UNWTO)
  • 16. Questions to consider in order promote sustainable tourism (1) •  What are the unique selling points (USPs) of the destination and what are the best ways to market them? e.g exclusive use of concession; culture, etc. (ECONOMIC) •  What are the desired social, e c o n o m i c , c u l t u r a l a n d environmental outcomes of the tourism development in your destination? (SUSTAINABILITY) •  What tourism, environmental and other relevant regulations & laws e x i s t ? L a n d t e n u r e i s s u e s (ECONOMIC)
  • 17. Questions to consider in order promote sustainable tourism (2) • How will these rules and regulations impact on sustainable tourism development in the destination? (ECONOMIC & ENVIRONMENTAL) •  What mechanisms are in place to encourage private sector investment in the destination? (ECONOMIC) • What competition is in the area? (ECONOMIC & SOCIAL) • What are the long-term goals of tourism development (i.e. job creation, increased incomes, preservation of culture, sustainability, etc.) in the destination? (SUSTAINABILITY)
  • 18. •  What competitive advantage is the destination trying to achieve and how will this be maintained over time? (SUSTAINABILITY) •  Community issues, e.g. land tenure, cohesiveness, etc. (SOCIAL) •  Stakeholders in the area (SUSTAINABILITY) •  Accessibility and seasonality (SUSTAINABILITY) Questions to consider in order promote sustainable tourism (3)
  • 19. DISCUSSION GROUPS What are the main sustainability issues in your protected area? What plans are currently in place to manage/ monitor these? What plans do you have for integrating and monitoring sustainability going forward?