1. Clicktivism
Clickscount!

2. 71%goonlinetodiscusswhat’sontheirminds[1]
Amongmillennials

3. American’saged18andolderspendanaverageof
OnehourperdayontheInternetandatleast
anotherhourwithapps[1]

4. SocialMediathrivesonengagementandconversation
Togainvisibility,Anorganizationneedstobe
wheretheactionis[1,2]

5. Clicktivism|[klik-tuh-viz-uhm]
[noun]
1. theuseofinformationcommunication
technologies,suchassocialmedia,topromote,
support,andadvanceworthycauses.
2. Clicktivismcanincludearangeofactivatessuch
asorganizingprotestsandsigningpetitions.[3,4,5]

6. ManycriticshavecondemnedClicktivists,instead
callingthemSlacktivists.[6]
CriticsofClicktivismbelieve:

7. 1.Gettinginvolvedonlinemerelycreatesthe
impression ofsupportforanorganization[1]

8. 2.Allthe“likes”,“tweets”,and“shares”generatedby
onlineactivistsare“feel-goodmeasures”thatdonot
yieldresults[7]

9. 3.ThatClicktivistsarelazyandactuallydegrade“the
verynatureofactivism”[8] -megWagner

10. inordertocreategreaterchangeoffline[1]
Butinfact,anumberoforganizationshavefoundwaystooperate
effectivelyonline

11. SowhydoesClicktivismwork?[9]

12. PartofClicktivism’ssuccessisdueto
theeasewithwhichindividualscaninitiallyget
involved
andsharetheircausewithfriends[10]

13. Socialmediaallowsorganizationsandactiviststoraise
awarenessonalargerscale
andreachanaudiencetheymightnothavetouchedoffline[5,7]

14. Butinordertomakedigitalengagementmeaningful
onlinepresencemustbeleveragedsothatonlineactivismis
tiedtospecificofflineactionandoutcomes[6]

15. “Asuccessfulactivistutilizesbothvirtualandreal-life
toolstospreadthemessage”[8]
-MegWagner

16. TheALSIceBucketChallenge
Forexample:

17. Thepointofthechallenge:
ToraiseawarenessandmoneyforALS
bycreatingfunny,shareablevideosofindividuals
pouringbucketsoficewateronthemselves

18. Theicebucketchallengeisatrueexampleofasuccessful,
viral,onlineandofflinecampaign.
Thechallengeraised800%overwhatwasraisedin
thesameperiodoftimeduringtheperviousyear

19. So,howcanonlinecampaignsbesuccessful?

20. 1.Presentthecampaignmessagefromanonlineperspective.
-Adaptyourmessagesothatittranslatesproperlyonline,wherepeople
functiondifferentlythantheydooffline
-Makesureyourmessagecanbecomeacatalystforconversation[2]

21. 2.Bewittytoengageviewers!
-Socialmediahastheabilitytoallowmultiplenarratives
tooccuratthesametime.
-Ifyou’remessagecanengagemany,youwillreachalarger
audience[2]

22. 3.Exposeyou’recampaignanddecentralizesocialnetworking
-Runyourcampaignonmanydifferentwebsitesinorderto
createmultiplepointsofcontact[2]

23. -Createarelationshipwithsocialmedia.
-Besuretoconnectyouronlinemissiontoofflineaction
inordertogeneratechangeintherealworld![2]
4.Createasustainableoperation

24. Clicktivismcan “maketheworld,theonebeyondthe
keyboard,abetterplace”
-DavidCarr

25. WorkCited:
1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/
media/hashtag-activism-and-its-limits.html
2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from http://
www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning
3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from http://www.huffingtonpost.com/ritusharma/
stop-pouring-ice-on-click_b_5692555.html
4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/
5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from http://
cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html
6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from http://www.forbes.com/
sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/
7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from http://
www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/
8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from http://mashable.com/2013/09/25/
clickivism/
9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/
media/hashtag-activism-and-its-limits.html
10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from http://www.theguardian.com/world/2011/jul/20/
avaaz-activism-slactivism-clicktivism